Smarter foundations. Stronger campaigns.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google Analytics
Keyword Planner
ChatGPT
DALL-EDigital Marketing Planning
Set objectives, resources, and KPIs clearly.
Customer Funnel Design
Map personas, funnel stages, and channel touchpoints.
Channel Strategy Selection
Choose channels based on audience and business goals.
Content and SEO Basics
Plan content, keywords, and organic visibility.
Social and Email Planning
Develop basic social media and email strategies.
Campaign Performance Review
Track metrics that show campaign effectiveness.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Plan digital marketing objectives and resources to execute digital marketing campaigns
- Design digital marketing funnels comprising of a mix of digital channels
- Develop individual digital marketing channel strategies based on research on consumer needs and preferences
- Evaluate essential digital marketing metrics to assess performance of digital marketing campaigns
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Beginners
- Business Owners
- Entrepreneurs
- Sales and Marketing Professionals
- Content Creators
- Social Media Beginners
- SME Team Members
- Career Switchers Exploring Digital Marketing
- Professionals Supporting Marketing Campaigns
Certification Pathway
Get Certified
To attain the Certified AI-Enabled Digital Marketer (CADM) Programme certification by Equinet Academy, complete the 3 Modules.
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Mix Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Foundations (Fundamentals) course assessment and achieved at least 75% attendance.
Course Code: TGS-2022016625
Course Support Period: 25 Oct 2022 – 24 Oct 2026
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$250.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$75.00save S$175.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + MCES 20% = 70% total | S$75.00save S$175.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$125.00save S$125.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$250.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
After the Course
Post-Training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 1 Day (8 Hours)
| Course Dates | Trainer |
|---|---|
|
08 Aug 2026 - 9.00am to 6.00pm Sat · In-Person
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02 Sep 2026 - 9.00am to 6.00pm Wed · In-Person
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02 Nov 2026 - 9.00am to 6.00pm Mon · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I am happy to have spent a meaningful and fruitful day at Equinet Academy. The instructor was very nice, and the course content was useful and relevant. As we are currently managing digital marketing ourselves, the knowledge gained from the course has been very helpful.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The course is very insightful and provided a great practical view for better understanding and application. The entire course flow was very easy to follow. The trainer was very knowledgeable and was able to explain everything clearly in a way that was easy to understand.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Initially, I signed up wanting to get an understanding of how Digital Marketing works. The whole course curriculum really caught my attention and attending the course provided me with different insights on how it works.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The trainer was well-versed in various aspects of digital marketing and demonstrated his expertise during the course. Many participants were asking questions that were beyond the scope of the basic course yet he answered them.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I can understand digital marketing as a whole better now. The course helped sharpen my marketing skills to generate sales.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I feel more confident in engaging external agencies now that I have a better understanding of the digital marketing landscape and how the industry works. As a business owner, I’m looking to apply these skills to grow my business and plan to take more courses with Equinet.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Very informative, attending the course helps me to gain confidence in launching future marketing campaigns. I am also more encouraged to start my own business and do marketing on it now.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This is a good awareness course that broadened my understanding of the full spectrum of digital marketing and how to tailor it to my needs. It also increased my awareness of digital marketing tools, especially AI tools. The trainer is very knowledgeable and willing to share the latest trends in the digital marketing landscape.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The course is highly relevant, and the trainer is very knowledgeable. The trainer shared many insights and tools that provide learners with a strong foundation, which can be applied immediately after the course.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I am more equipped with digital marketing knowledge now, which I can apply in my upcoming role. Learning at Equinet Academy has also helped me support my organisation. The people here are well-trained.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This course provides a good overview of digital marketing and is especially helpful for those looking to make a career switch, even introducing useful corporate terminology.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The trainer is extremely knowledgeable and shared valuable websites and tools that I can implement and experiment with. I took up this course to gain more knowledge and insights into how digital marketing can benefit SMEs.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“As a welfare officer looking to start my own business, I wanted to gain knowledge of marketing. This course showed me how to market effectively using the right tools.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This course improved my understanding of the digital marketing landscape and enhanced my knowledge, which I can now apply at work.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Learners will create a simple campaign plan covering objectives, KPIs, persona, funnel, channel strategy, and metrics.
Yes. The course covers search, social, email, display, content, SEO, advertising, and how channels support different funnel stages.
Learners will complete exercises on personas, funnels, keyword research, channel planning, analytics case studies, and AI-supported marketing prompts.
Learners will see how ChatGPT can support channel copy and how DALL-E can support creative concept generation at an introductory level.
Learners will submit an individual digital marketing project plan that connects objectives, funnel, channels, and metrics.