Christina Lye

Trainer's Bio

Christina is a multifaceted creative professional with over 8 years of experience in graphic design, motion graphics, video production, and content creation. With a background spanning corporate and private sectors, she brings a diverse perspective to her work. Currently freelancing and running a cafe in Joo Chiat, Christina combines her artistic expertise with entrepreneurial passion, creating spaces that inspire creativity and community.

Professional Experience

With over a decade of experience, Christina Lye has established herself as a versatile creative professional, working across diverse industries and organisations. At DBS Bank, she created visual graphics and video collaterals for internal and external teams, supporting key campaigns and corporate initiatives. During her time with the Central Provident Fund, she developed engaging infographics, podcast edits, and multimedia content for various departments. Her role at Pure Design saw her designing branding materials for prominent clients such as Tuas Power, SingHealth, and Changi General Hospital. Currently freelancing, Christina continues to deliver tailored design and content solutions while also running a creative cafe at Joo Chiat.

Training Philosophy

Christina’s training philosophy is centered on making design accessible and enjoyable for everyone. She believes in a hands-on, interactive approach that encourages learners to explore and experiment. Christina aims to build confidence in her students by breaking down complex concepts into manageable steps, ensuring they can apply their new skills to real-world projects. Her goal is to inspire creativity and help learners realise their potential through design.

Key Achievements

• Successfully supported the visual design needs of multiple organisations, enhancing brand communication and engagement
• Directed and produced multimedia content for corporate campaigns and events.
• Designed educational materials and visuals for exhibitions, corporate presentations and branding initiatives.

Certification

• Diploma in Motion Graphics & Broadcast Design at Nanyang Polytechnic
• Bachelor degree in Design Communication at RMIT University
• Completion of User Experience Design Bootcamp at Vertical Institute