Equinet Academy > Articles by: Walter Lim

Articles Written By Walter Lim

How to Develop Your Brand’s Social Media Guidelines (With Examples)
Social Media Marketing

How to Develop Your Brand’s Social Media Guidelines (With Examples)

Walter Lim Apr 15, 2021
Updated On: May 09, 2025
Social Media Influencers - What They Do and How To Work With Them
Social Media Marketing

Social Media Influencers: What They Do And How To Work With Them

Walter Lim Mar 12, 2021
Updated On: Sep 02, 2025
Free & Paid Social Media Analytics Tools cover
Social Media Marketing

Top 10 Free & Paid Social Media Analytics Tools

This blogpost introduces tried and tested analytics tools for evaluating social metrics.

Walter Lim Mar 01, 2021
Updated On: May 09, 2025
How to Create a Social Media Plan
Social Media Marketing

How to Create A Social Media Marketing Plan

Walter Lim Feb 25, 2021
Updated On: May 09, 2025
How To Create a Social Media Content Calendar
Social Media Marketing

How To Create A Social Media Content Calendar

Walter Lim Feb 24, 2021
Updated On: May 09, 2025
Top 12 Social Media KPIs To Use In Your Marketing Campaigns cover
Social Media Marketing

The Top 12 Social Media KPIs To Use In Your Marketing Campaigns

Walter Lim Jan 19, 2021
Updated On: May 09, 2025
Essential Metrics for Social Media cover
Social Media Marketing

100+ Essential Metrics for Social Media

Walter Lim Feb 25, 2020
Updated On: May 09, 2025
The 6 Steps To Building A Social Media Marketing Framework
Social Media Marketing

The 6 Steps To Building A Social Media Marketing Framework

Walter Lim Feb 03, 2020
Updated On: May 09, 2025
What are the Benefits of Social Media Marketing
Social Media Marketing

What are the Benefits of Social Media Marketing?

Walter Lim Jan 06, 2020
Updated On: May 03, 2025
What is Social Media Marketing?
Social Media Marketing

What is Social Media Marketing?

Walter Lim Sep 19, 2018
Updated On: Sep 13, 2025
Winning Ways To Use Instagram Stories (Like an Influencer)
Social Media Marketing

10 Winning Ways To Use Instagram Stories (Like an Influencer)

Walter Lim Jun 03, 2018
Updated On: Jun 23, 2025
Social Media Contest Ideas You Can Immediately Use
Social Media Marketing

9 Social Media Contest Ideas You Can Immediately Use

Walter Lim Feb 02, 2017
Updated On: May 09, 2025
A Winning 6-Step Social Media Marketing Strategy
Social Media Marketing

A Winning 6-Step Social Media Marketing Strategy

Walter Lim Sep 04, 2016
Updated On: May 09, 2025