Equinet Academy > Articles by: Tom Goh

Articles Written By Tom Goh

Content Writing

Guide To Writing Content Briefs

Tom Goh Sep 06, 2022
Updated On: Jul 04, 2025
Content Marketing

Guide to Creating a Content Calendar

Tom Goh Sep 05, 2022
Updated On: May 09, 2025
Types of Digital Content for Your Next Content Marketing Campaign
Content MarketingContent Writing

120 Types of Digital Content for Your Next Content Marketing Campaign

Tom Goh Jul 22, 2022
Updated On: Jan 12, 2026
How To Carry Out Trendjacking Like A Content Marketing Rockstar
Content Marketing

How To Carry Out Trendjacking Like A Content Marketing Rockstar

Tom Goh Mar 01, 2022
Updated On: May 27, 2025
The Art and Science Behind Emotional Storytelling in Content Marketing
Content Marketing

The Art and Science Behind Emotional Storytelling in Content Marketing

Tom Goh Oct 09, 2021
Updated On: Jun 23, 2025
Content Marketing Tools to Optimise Your Content Marketing Efforts cover
Content Marketing

27 Content Marketing Tools to Optimise Your Content Marketing Efforts

Discover the best content marketing tools for various stages of content planning and implementation.

Tom Goh May 17, 2021
Updated On: Jul 21, 2025
Key Principles of Content Marketing Strategies
Content Marketing

7 Key Principles of Content Marketing Strategies

Tom Goh Apr 03, 2021
Updated On: May 27, 2025
Strategic Approaches to Content Marketing
Content Marketing

Strategic Approaches to Content Marketing

Tom Goh Oct 15, 2020
Updated On: Jun 23, 2025
What are Buyer Personas and How to Create Them
Content Marketing

What are Buyer Personas and How to Create Them

Tom Goh Aug 31, 2020
Updated On: May 09, 2025