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LEARN
ARTIFICIAL INTELLIGENCE (AI)
ARTIFICIAL INTELLIGENCE (AI)
M – ARTIFICIAL INTELLIGENCE (AI)
AI COURSES
Agentic AI
AI-Driven Digital Transformation
AI and Machine Learning
AI in Digital Marketing
Generative AI (ChatGPT, Gemini, and Popular AI Tools)
Prompt Engineering
AI CERTIFICATION PROGRAMMES
Certified AI-Practitioner (Business & Work Applications)
BUSINESS
BUSINESS
M – BUSINESS
BUSINESS COURSES
AI-Driven Digital Transformation
Business Analytics & Applied Data Analysis
Business and Email Writing with Al
Business Strategy and Business Development Essentials
Conflict Management
Digital Branding & Brand Strategy
Digital Marketing Strategy
Digital Public Relations
Finance For Non-Finance Managers
Management Leadership and Organisational Design
Product Management and Go-to-Market Strategy
Sales and Marketing Strategy
Venture Capital and Strategic Fundraising Decisions
BUSINESS CERTIFICATION PROGRAMMES
Certified Entrepreneur
CYBERSECURITY
CYBERSECURITY
M – CYBERSECURITY
CYBERSECURITY COURSES
Applied Cybersecurity Controls, Computer and Network Security
Cyber and IT Security Governance, Risk, and Compliance (GRC)
Cybersecurity Awareness & Essentials For Workplace Employees & Business Owners
CYBERSECURITY CERTIFICATION PROGRAMMES
Certified Cybersecurity Catalyst
DATA ANALYTICS
DATA ANALYTICS
M – DATA ANALYTICS
DATA ANALYTICS COURSES
Advanced Data Visualisation & Dashboarding with Tableau
Advanced Digital Marketing Analytics
Business Analytics & Applied Data Analysis
Data Analytics and Data Literacy Essentials
Data Storytelling & Executive Communication
Digital Marketing Analytics & Optimisation (Google Analytics 4)
Google Tag Manager
Power BI
DATA ANALYTICS CERTIFICATION PROGRAMMES
Certified AI-Enabled Data Analyst
DESIGN
DESIGN
M – DESIGN
DESIGN COURSES
Advanced UX UI Design
Canva Design
Desktop Photo Editing & Retouching (Photoshop & Lightroom) Course
Landing Page Design
Mobile Photo Editing with Lightroom & Creative Apps
Mobile Video Editing with CapCut
Presentation Design with PowerPoint & Google Slides
User Experience & User Interface (UX UI) Design Essentials
User Interface (UI) Design
Video Creation & Video Editing (Digital Storytelling)
What The Figma (WTF)
WordPress Website & Landing Page Creation
DESIGN CERTIFICATION PROGRAMMES
Certified Landing Page & Web Design Specialist (CLPWDS)
DIGITAL MARKETING
DIGITAL MARKETING
M – DIGITAL MARKETING
DIGITAL MARKETING COURSES
Advanced Digital Marketing Analytics
Advanced Search Engine Optimisation (SEO)
Advanced Social Media Management Course
AI in Digital Marketing
Conversion Rate Optimisation
Digital Advertising Strategy
Digital Branding & Brand Strategy
Digital Content Creation & Content Marketing Strategy
Digital Content Creation For Content Creators
Digital Copywriting and Content Writing
Digital Marketing Analytics & Optimisation (Google Analytics 4)
Digital Marketing Foundations (Fundamentals)
Digital Marketing Strategy Course
Digital Public Relations
Email Marketing & Marketing Automation
Google Ads Strategy and Optimisation
Google Tag Manager Certification
Landing Page Design
LinkedIn Sales and Marketing
Meta Marketing (Facebook and Instagram)
Performance Marketing Strategy (Lead Generation)
Search Engine Optimisation (SEO) Strategy
Social Media Marketing Strategy & Optimisation
TikTok Marketing
WordPress Website & Landing Page Creation
DIGITAL MARKETING CERTIFICATION PROGRAMMES
Certified Content Marketing Specialist (CCMS)
Certified Digital Advertising Specialist (CDAS)
Certified Digital Marketing Analyst (CDMA)
Certified Digital Marketing Strategist (CDMS) v2
Certified SEO Specialist (CSEOS)
Certified Social Media Marketing Specialist (CSMMS)
Digital Marketing Career Programme
ECOMMERCE
ECOMMERCE
M -ECOMMERCE
Ecommerce Courses
Ecommerce Essentials
Ecommerce Marketplaces (Shopee & Lazada)
Ecommerce Strategy
Shopify Store Creation
Ecommerce Certification Programmes
Certified Ecommerce Specialist (CES)
PHOTOGRAPHY & VIDEOGRAPHY (MEDIA)
PHOTOGRAPHY & VIDEOGRAPHY (MEDIA)
M – PHOTOGRAPHY & VIDEOGRAPHY (MEDIA)
MEDIA COURSES
Advanced Camera Techniques & Creative Lighting Photography
Advanced Cinematic Mirrorless/DSLR Videography & Video Production Techniques
Advanced Cinematic Smartphone Photography
Advanced Cinematic Smartphone Videography
Desktop Photo Editing & Retouching (Photoshop & Lightroom)
Digital Content Creation For Content Creators
Mirrorless & DSLR Photography Essentials
Mirrorless & DSLR Videography Essentials
Mobile Phone (iPhone & Android) Photography
Mobile Photo Editing with Lightroom & Creative
Mobile Smartphone (iPhone and Android) Videography Essentials
Mobile Video Editing with CapCut
Video Editing with DaVinci Resolve
MEDIA CERTIFICATION COURSES
Certified Digital Photographer
Certified Digital Videographer
SALES
SALES
M – SALES
SALES COURSES
B2B Corporate Sales Course
Business Storytelling and Stakeholder Engagement Course
Digital Sales Course
Sales and Marketing Strategy Course
The Art and Science of Negotiation Course
SALES CERTIFICATION COURSES
Certified AI-Enabled Sales Associate
SOFT SKILLS
SOFT SKILLS
M – SOFT SKILLS
SOFT SKILLS COURSES
Business Storytelling and Stakeholder Engagement
Conflict Management
Design Thinking
Management Leadership and Organisational Design
Prompt Engineering
Public Speaking
The ABC of Sales – Sell Anything to Anyone
The Art and Science of Negotiation
Thrive with Mindfulness: Stress Reduction and Resilience
SALES CERTIFICATION COURSES
Certified AI-Enabled Sales Associate
USER EXPERIENCE (UX)
USER EXPERIENCE (UX)
M – USER EXPERIENCE (UX)
UX COURSES
Advanced UX UI Design
User Experience & User Interface (UX UI) Design Essentials
User Interface (UI) Design
What The Figma (WTF)
UX CERTIFICATION PROGRAMMES
Certified UX Designer (CUXD)
CAREER PROGRAMMES
Early Career Pathway · Age 21–39
Mid-Career Pathway · Age 40+
AI Career Programme · Singapore
Content Creator Career Programme
Cybersecurity Career Programme
Data Analytics Career Programme
Digital Marketing Career Programme
Photography Career Programme
Sales Career Programme
UX Design Career Programme
Videography Career Programme
CORPORATE SOLUTIONS
Customised Corporate Training
Consulting & Mentorship
AI & Digital Transformation Consulting & Mentorship
Branding Consulting & Mentorship
Business & Startup Consulting
Cybersecurity Consulting & Mentorship
Data Analytics Consulting & Mentorship
Digital Marketing Consulting & Mentorship
Ecommerce Consulting & Mentorship
Management Consulting & Mentorship
Media Marketing Consulting & Mentorship
Sales Consulting & Mentorship
Social Media Consulting & Mentorship
UX Consulting & Mentorship
Implementation Support Services
Expand Your Team
CAREER
EVENTS
RESOURCES
Blog
Digital Marketing Agencies Directory
Digital Marketing Career Resources
Digital Marketing Case Studies
Digital Marketing Quizzes and Assessment Tools
Digital Marketing Toolkits
View All Resources
ALUMNI
Post-Training Support
Alumni Spotlight
ABOUT
The Equinet Experience
Equinet’s Approach to Learning
A Typical Learning Journey
How Learning Is Actually Applied
A Practical Learning Framework
Explore Learning Pathways With Outcomes
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Trainers
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Courses
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Trainers
LEARN
Artificial Intelligence (AI)
AI Courses
Agentic AI
AI-Driven Digital Transformation
AI and Machine Learning
AI in Digital Marketing
Generative AI (ChatGPT, Gemini, and Popular AI Tools)
Prompt Engineering
AI Certification Programmes
Certified AI-Practitioner (Business & Work Applications)
View All AI/ML Courses
Business
Business Courses
AI-Driven Digital Transformation
Digital Public Relations
Business Analytics & Applied Data Analysis
Finance For Non-Finance Managers
Business and Email Writing with AI
Management, Leadership and Organisational Design
Business Strategy and Business Development Essentials
Product Management and Go-to-Market Strategy
Conflict Management
Sales and Marketing Strategy
Digital Branding & Brand Strategy
Venture Capital and Strategic Fundraising Decisions
Digital Marketing Strategy
Business Certification Programmes
Certified Entrepreneur
View All Business Courses
Cybersecurity
Cybersecurity Courses
Applied Cybersecurity Controls, Computer and Network Security
Cyber and IT Security Governance, Risk, and Compliance (GRC)
Cybersecurity Awareness & Essentials For Workplace Employees & Business Owners
Cybersecurity Certification Programmes
Certified Cybersecurity Catalyst
View All Cybersecurity Courses
Data Analytics
Data Analytics Courses
Advanced Data Visualisation & Dashboarding with Tableau
Advanced Digital Marketing Analytics
Business Analytics & Applied Data Analysis
Data Analytics and Data Literacy Essentials
Data Storytelling & Executive Communication
Digital Marketing Analytics & Optimisation (Google Analytics 4)
Google Tag Manager
Power BI
Data Analytics Certification Programmes
Certified AI-Enabled Data Analyst
View All Data Analytics Courses
Design
Design Courses
Advanced UX UI Design
Presentation Design with PowerPoint & Google Slides
Canva Design
User Experience & User Interface (UX UI) Design Essentials
Desktop Photo Editing & Retouching (Photoshop & Lightroom)
User Interface (UI) Design
Landing Page Design Course
What The Figma (WTF) Course
Mobile Photo Editing with Lightroom & Creative Apps
WordPress Website & Landing Page Creation
Mobile Video Editing with CapCut
Video Editing with DaVinci Resolve
Design Certification Programmes
Certified Landing Page & Web Design Specialist (CLPWDS)
Digital Marketing
Digital Marketing Courses
Advanced Digital Marketing Analytics
Digital Copywriting and Content Writing
Landing Page Design
Advanced Search Engine Optimisation (SEO)
Digital Marketing Analytics & Optimisation (GA4)
LinkedIn Sales and Marketing
Advanced Social Media Management
Digital Marketing Foundations (Fundamentals)
Meta Marketing (Facebook and Instagram)
AI in Digital Marketing
Digital Marketing Strategy
Performance Marketing Strategy (Lead Generation)
Conversion Rate Optimisation
Digital Public Relations
Search Engine Optimisation (SEO) Strategy
Digital Advertising Strategy
Email Marketing & Marketing Automation
Social Media Marketing Strategy & Optimisation
Digital Branding & Brand Strategy
Google Ads Strategy and Optimisation
TikTok Marketing
Digital Content Creation & Content Marketing Strategy
Google Tag Manager
WordPress Website & Landing Page Creation
Digital Content Creation For Content Creators
Digital Marketing Certification Programmes
Certification Programmes
Certified Content Marketing Specialist (CCMS)
Certified Digital Advertising Specialist (CDAS)
Certified Digital Marketing Analyst (CDMA)
Certified Digital Marketing Strategist (CDMS) v2
Certified SEO Specialist (CSEOS)
Certified Social Media Marketing Specialist (CSMMS)
Digital Marketing Career Programme
View All Digital Marketing Courses
Ecommerce
Ecommerce Courses
Ecommerce Essentials
Ecommerce Marketplaces (Shopee & Lazada)
Ecommerce Strategy
Shopify Store Creation
Ecommerce Certification Programmes
Certified Ecommerce Specialist (CES)
View All Ecommerce Courses
Photography & Videography (Media)
Media Courses
Advanced Camera Techniques & Creative Lighting Photography
Mirrorless & DSLR Videography Essentials
Advanced Cinematic Mirrorless/DSLR Videography & Video Production Techniques
Mobile Phone (iPhone & Android) Photography
Advanced Cinematic Smartphone Photography
Mobile Photo Editing with Lightroom & Creative Apps
Advanced Cinematic Smartphone Videography
Mobile Smartphone (iPhone and Android) Videography Essentials
Desktop Photo Editing & Retouching (Photoshop & Lightroom)
Mobile Video Editing with CapCut
Digital Content Creation For Content Creators
Video Editing with DaVinci Resolve
Mirrorless & DSLR Photography Essentials
Media Certification Courses
Certified Digital Photographer
Certified Digital Videographer
Sales
Sales Courses
B2B Corporate Sales
Business Storytelling and Stakeholder Engagement
Digital Sales
Sales and Marketing Strategy
The ABC of Sales – Sell Anything to Anyone
The Art and Science of Negotiation Course
Sales Certification Courses
Certified AI-Enabled Sales Associate
Soft Skills
Soft Skills Courses
Business Storytelling and Stakeholder Engagement
Conflict Management
Design Thinking
Management, Leadership and Organisational Design
Prompt Engineering
Public Speaking
The ABC of Sales – Sell Anything to Anyone
The Art and Science of Negotiation
Thrive with Mindfulness: Stress Reduction and Resilience
Soft Skills Certification Programmes
Certified AI-Enabled Sales Associate
View All Soft Skills Courses
User Experience (UX)
UX Courses
Advanced UX UI Design
User Experience & User Interface (UX UI) Design Essentials
User Interface (UI) Design
What The Figma (WTF)
UX Certification Programmes
Certified UX Designer (CUXD)
View All UI Design and Creative Courses
CAREER PROGRAMMES
Early Career Pathway · Age 21–39
Mid-Career Pathway · Age 40+
AI Career Programme
Content Creator Career Programme
Cybersecurity Career Programme
Data Analytics Career Programme
Digital Marketing Career Programme
Photography Career Programme
Sales Career Programme
UX Design Career Programme
Videography Career Programme
CORPORATE SOLUTIONS
Customised Corporate Training
Consulting & Mentorship
AI & Digital Transformation Consulting & Mentorship
Branding Consulting & Mentorship
Business & Startup Consulting
Cybersecurity Consulting & Mentorship
Data Analytics Consulting & Mentorship
Digital Marketing Consulting & Mentorship
Ecommerce Consulting & Mentorship
UX Consulting & Mentorship
Social Media Consulting & Mentorship
Sales Consulting & Mentorship
Media Marketing Consulting & Mentorship
Management Consulting & Mentorship
Expand Your Team
Implementation Support Services
EVENTS
RESOURCES
Blog
Digital Marketing Agencies Directory
Digital Marketing Career Resources
Digital Marketing Case Studies
Digital Marketing Quizzes and Assessment Tools
Digital Marketing Toolkits
View All Resources
ALUMNI
Post-Training Support
Alumni Spotlight
ABOUT
The Equinet Experience
Equinet’s Approach to Learning
A Typical Learning Journey
How Learning Is Actually Applied
A Practical Learning Framework
Explore Learning Pathways With Outcomes
Partner Us
Reviews
Trainers
Training Facilities
Search in
Courses
Events
Articles
Free Resources
Case Studies
Success Stories
Trainers
Equinet Academy
>
Articles by: Shaun Lee
Articles Written By Shaun Lee
Digital Advertising
What is Digital Advertising? (With Examples)
Shaun Lee
Jan 30, 2023
Updated On: May 27, 2025
Content Writing
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Ad Copy and Creative Best Practices Guide to Make Your Ads More Engaging
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Sep 01, 2022
Updated On: Jun 05, 2025
Social Media Marketing
130+ Best LinkedIn Ad Examples
Shaun Lee
Jun 03, 2021
Updated On: Sep 03, 2025
Digital Advertising
LinkedIn’s Targeting Capabilities: The Complete Guide For 2020
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Jun 06, 2020
Updated On: May 09, 2025
Social Media Marketing
How To Run LinkedIn Ads in 2020: A Definitive Guide to Advertising on LinkedIn
Shaun Lee
Jun 03, 2020
Updated On: May 09, 2025
