Entries by Dylan Sun

A 4-Step Digital Marketing Strategy Framework

This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope after reading this, you’ll better understand: The modern consumer journey and the role of digital marketing. […]

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you’re currently doing and you say “digital marketing”… they’ll likely go, “wah!”, “cool!”, or “nice”. Although the marketing profession has been around for a long time, digital marketing, a sub sector of marketing, has only sparked […]

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Creating an attention-grabbing, emotion-eving ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments a business can make, skyrocketing click-through-rates, conversions, and profits. Here are 21 best practices you can follow when creating your next text and display ad creatives. […]

On-Page SEO – Keyword Optimisation Guide

Keyword optimisation comes after you have conducted keyword research and built your list of target keywords. (Free bonus On-Page SEO Keyword Optimisation Cheatsheet here.) Here’s a sample of a raw keyword research list in excel format: So what we’re essentially doing here is taking these keywords and placing them into key areas of your website. […]

How to Create SEO Backlinks in 4 Steps

In SEO terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine results pages (SERPs). There’s no question that links are crucial in improving a website’s rank on the SERPs. A search ranking factors […]

5 Things to Check Before Hiring Any SEO Agency

So you’ve done weeks of research and consultations from various SEO consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before submitting your first payment deposit, because it might just make you think twice about signing those papers. 1. Run their proposed list of target keywords […]

4 Pro Keyword Research and Analysis Tips

Keyword research is the process of discovering what your customers are searching for in order to optimize and increase content visibility on the search engine results pages. It’s one of the most important and high return activities in SEO and should be conducted on an on-going basis. You can (and feel free to) conduct keyword […]