1-Day Free Digital Marketing Career Planning Workshop
Workshop Overview:
Are you curious about a career in digital marketing but unsure if it’s the right path for you? Join our 1-Day Free Digital Marketing Career Planning Workshop and experience firsthand what it’s like to be a digital marketer.
This workshop offers a comprehensive introduction to the roles and responsibilities in digital marketing, allowing you to make an informed decision about your future career.
Target Audience:
- Aspiring digital marketers
- Recent graduates exploring career options
- Professionals considering a career switch to digital marketing
- Individuals interested in understanding the digital marketing landscape
Workshop Highlights:
- Hands-on activities with real-world digital marketing tasks
- Guidance from experienced career consultants and trainers
- Role-playing as digital marketing executives
- Exposure to various digital marketing channels and platforms
- Personalised feedback on projects
- Networking opportunities with industry professionals
Workshop Objectives:
By the end of this workshop, you will be able to:
- Provide a realistic experience of a digital marketer’s daily roles and responsibilities
- Enable participants to make informed decisions about pursuing a digital marketing career
- Offer practical, hands-on experience with digital marketing tools and platforms
- Guide participants in choosing a specialisation within digital marketing
- Deliver actionable tips for building a successful portfolio and CV
Testimonials
“Dylan and Razy are very passionate when conducting the course. I can see their desire to impact their knowledge and to ensure we benefit from our investment in the training.” – Victor Eng
“Very engaging and relevant.” – Jui Gupte
“The learning is well structured and the instructors are extremely knowledgeable. It is definitely beneficial to take up more courses at Equinet.” – Sim Zhi Long
Workshop Outline
Instructor-led | Lecture, Ice breaker, Group activity
- Welcome and workshop overview
- Ice-breaking session
Instructor-led | Lecture, Case studies
- Overview of digital marketing channels and platforms
- Key roles and responsibilities
Instructor-led | Lecture, Case Studies
- Generalist vs. Specialist roles
- Pros and cons of different career pathways
Instructor-led | Lecture, Case studies, Demonstration and modelling, Practice and feedback, Role-playing
- Digital marketing strategy
- Social media marketing
- Content marketing
- Email marketing
- Search engine optimisation
- Digital advertising
- Digital marketing analytics
Instructor-led | Lecture, Role-playing, Case studies, Group activity
- Simulating interactions with digital marketing agencies and in-house teams
Instructor-led | Lecture, Case studies
- Tips for creating a standout portfolio and CV
- Digital marketing interview tips
- Summary and key takeaways
- Feedback and next steps
Instructor-led | Lecture, Consultation, Q&A
- One-on-one sessions with career consultants and trainers
- Q&A session
Instructor
Workshop Dates
| Date | |
|---|---|
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July 23, 2024 - 10am – 6pm In-Person
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August 14, 2024 - 10am – 6pm Online-Based (Zoom)
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Frequently Asked Questions (FAQs)
No prior experience is necessary. This workshop is designed for beginners and those considering a career switch to digital marketing.
Please bring your own laptop and ensure you have active Google and Facebook accounts.
Yes, you will receive digital resources and materials to help you continue learning and building your portfolio.
Registration details will be provided on our website and through our social media channels.
Our trainers and career consultants will be available to assist you with any questions or challenges you may face during the workshop.
Reserve Your Seat
This event has reached full capacity. Registration for this event is now closed.
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