Equinet Academy
Plan and Execute Effective TikTok Marketing Campaigns
Course Description
What is This Course About?
With 1.1 billion users globally and 80% of Singapore’s users under 33, TikTok is a platform you can’t ignore.
Designed to help you navigate this fast growing social media channel, our 2-day TikTok Marketing Course covers all the essentials you need.
Day 1: kicks off with understanding TikTok’s algorithms, features, and tools, followed by in-depth sessions on audience analytics and crafting marketing funnel strategies. We cap off the day by guiding you through TikTok content strategies, including how to develop a content calendar.
Day 2: is all about hands-on content creation and analysis. We start with scripting and storyboarding, teaching you the nuts and bolts of creating compelling videos. You’ll be provided with a mobile phone tripod and gain hands-on experience in video shooting and in-app production tools. You’ll also dive into video editing, utilising TikTok and CapCut, and finish the day with an exploration of TikTok analytics and advertising options.
The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.
Ready to carve out your space in Singapore’s youthful TikTok scene? Join our workshop to start building your TikTok marketing expertise.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Prerequisites
What You’ll Need to Get Started
Trainees are required to be able to perform basic tasks on social media platforms, i.e. TikTok, such as navigating profile pages and posting social media content, proficient in web surfing and be able to write and converse in English.
Course Highlights
What You’ll Learn
In this 2-Day TikTok Marketing Workshop, trainees will learn:
- How TikTok algorithms work and how to leverage the platform’s features and tools for optimal visibility
- How to analyse and interpret TikTok audience data, including demographics, psychographics, and behaviours
- What TikTok marketing funnel strategies for the different stages mean: Awareness, Consideration, Conversion, and Loyalty
- Best practices in developing a structured TikTok content calendar
- Scripting and storyboarding techniques to create compelling TikTok videos
- In-app tools and tips for shooting high-quality TikTok videos
- Basic editing skills and how to use CapCut for video refinement
- Utilising TikTok Analytics and advertising options to improve success and boost ROI
Course Objectives
What You’ll Achieve
By the end of the class, trainees will be able to:
- Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
- Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
- Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
- Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
- Master the craft of TikTok scripting and storyboarding for effective storytelling.
- Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
- Edit TikTok videos, with a focus on using CapCut for post-production.
- Set up TikTok advertising campaigns.
- Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.
Skills Gained:
TikTok Algorithm Mastery
Understand how TikTok’s algorithm, search, features, and tools influence reach and visibility.
Audience Insight Analysis
Analyse TikTok audience demographics, psychographics, and behaviours to inform content decisions.
TikTok Funnel Strategy
Build and execute marketing funnels across Awareness, Consideration, Conversion, and Loyalty stages.
Content Calendar Development
Create structured TikTok content calendars that support consistency and engagement.
Scripting & Storyboarding
Craft effective scripts and storyboards that elevate storytelling and viewer retention.
In-App Video Production
Shoot compelling TikTok videos using mobile tools, in-app features, and production best practices.
Video Editing with CapCut
Apply editing techniques in TikTok and CapCut to refine videos for better performance.
TikTok Advertising Setup
Plan and execute TikTok ad campaigns strategically for targeted reach and conversions.
TikTok Analytics & ROI
Measure campaign performance using analytics to optimise content, ads, and overall ROI.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.
Module 1: Social Media Marketing Strategy & Optimisation
Module 2: Meta Marketing (Facebook and Instagram)
Module 3: TikTok Marketing
Module 4: LinkedIn Sales and Marketing
Module 5: Advanced Social Media Management
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ TikTok Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2025053891
Course Support Period: 02 Jun 2025 – 1 Jun 2027
Course Outline
Inside the course
This WSQ TikTok Marketing course covers TikTok algorithms, audience insights, content strategy, video production, analytics, and advertising. Learn to plan funnels, create high-performing videos, edit with CapCut, run TikTok ads, and measure ROI to drive real business results.
Understanding TikTok Algorithms, Features, and Tools
- Dive into how TikTok’s algorithm works
- Learn how to tap on TikTok search
- Explore the features and tools available on the platform
- Setting up and growing your followers
Unpacking TikTok Audiences
- Demographics, psychographics, behaviours, and interests
- Uncovering trending topics and how to leverage them
Navigating the TikTok Marketing Funnel
- Mapping your customer buying journey
- Crafting strategies for Awareness, Consideration, Conversion, and Loyalty stages
- Understanding TikTok analytics
TikTok Content Strategies
- Best practices in content creation across the funnel
- Storytelling Frameworks for TikTok: eg Hook-Engage-Action, Show-and-Tell, 4Rs, AIDA, etc.
- Developing a content calendar
TikTok Scripting and Storyboarding
- Crafting engaging scripts
- Building effective storyboards
TikTok Video Shoots and Production
- Tips for shooting compelling videos
- On-site video shooting using your mobile phone on a tripod (provided by Equinet)
- Utilising TikTok’s in-app tools for production
Post-Production: Editing on TikTok and CapCut
- Editing basics
- Enhancing your videos with CapCut
- Audio editing
TikTok Advertising
- An overview of TikTok advertising options
- Best practices in TikTok advertising
Assessment Component
- Case Study Written Assessment
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Jamie Lim
Jamie is a creator-preneur and content strategist with over 9 years of experience in the corporate world including roles at Google and TikTok, before pivoting into full-time content creation. Today, she helps entrepreneurs, creators, and brand teams elevate their video presence, simplify their production workflow, and craft content that connects.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Nett Course Fee After Eligible SSG Subsidies:
From S$297.00 after SSG Subsidies
Full Course Fee (without funding)
S$990.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 25, 26 May 2026 (Mon, Tue) | 9.00am - 6.00pm | |
| In-Person | 23, 24 Jul 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 24, 25 Sep 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 24, 25 Nov 2026 (Tue, Wed) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Trainees are required to be able to perform basic tasks on social media platforms, i.e. TikTok, such as navigating profile pages and posting social media content, proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Honestly, I was hesitant to start using TikTok for content creation, and unsure where to begin. Jamie equipped me with the skills and confidence to start my content creation journey by breaking things down in a clear and practical way, making it feel a lot more approachable.
Jamie had plenty of experience with TikTok as well as other channels, and you can tell her advice is practical rather than just theoretical. She shared her expertise through real-life examples and tips and tricks she learnt along the way. She was also very open to questions throughout, and I found it especially helpful that she brought her own setup along to give us a live example, making everything feel much more real and applicable.
The learning environment at Equinet was also very comfortable, and it’s clear they put in effort to make the experience enjoyable for students, from providing snacks to catering meals. The course was also well structured and paced in a way that was easy to follow without feeling rushed.
Overall, what I found most valuable wasn’t just the technical skills, but the confidence it gave me to actually start exploring TikTok as a content platform. I would definitely recommend it to anyone who wants to get started with TikTok but isn’t sure where to begin.”
Course Taken:
WSQ TikTok Marketing, 2026
As a communications executive in a media agency, I was looking for a course that helps me understand TikTok marketing strategies as it’s a new and emerging market and demographic that I have little knowledge of, and yet my clients are asking for my services in this area of social media. Having attended this course, I now have the confidence and strategies to guide my clients through this new field of marketing, propose stronger marketing strategies, and analyse TikTok data trends and audience insights.
I came in thinking that the course would be very dry and I wouldn’t learn much, but I was pleasantly surprised at the depth of content that was shared and how engaging the course was. It was a good balance of theory and practical skills. I enjoyed learning alongside my classmates who were also new to TikTok marketing and discovering new things together. Overall, I’m very grateful I carved out these 2 days to attend this course, and for Jamie who made the learning so much fun but also very insightful. I will definitely invite my colleagues and friends to attend this course and more!
Course Taken:
WSQ TikTok Marketing, 2026
“Jamie was very helpful and explained everything clearly. I’m new to TikTok and have just started exploring it and learning how to use it effectively for content creation and audience engagement. I found the course particularly valuable in introducing me to TikTok as a marketing platform, teaching me how to plan content, engage an audience, and measure performance. The training strengthened my skills and knowledge, and gave me a clearer understanding of digital marketing strategies. The learning at Equinet Academy has contributed to my organisation’s goals by equipping me with digital marketing and content creation skills that I can apply to grow Krisjewel’s online presence. My overall experience with the course has been very positive.”
Course Taken:
WSQ TikTok Marketing, 2026
“The topic is interesting, the training was useful, and the learning was fun. The spread of content provided by Equinet is in-depth. The trainer Jamie was very knowledgeable and generous in sharing her industry experience.”
Course Taken:
WSQ TikTok Marketing, 2026
“This course has equipped me with the knowledge to make informed decisions for my organisation’s digital strategies. I used to hear about different strategies and campaigns from my agency, such as PMAX, without fully understanding their purpose or benefits. After completing this course, I feel more confident in evaluating and deciding on the right digital strategies for the business.”
Course Taken:
WSQ TikTok Marketing, 2025
This course gave me a better understanding of the scope of work and how much effort is needed to maintain a TikTok account. Looking forward to going back to the company to see how we can implement this.
Course Taken:
WSQ TikTok Marketing, 2025
This course provided a structured roadmap for planning advertising campaigns on TikTok. It introduced useful online tools and analytics platforms, giving me the confidence to apply these insights to my work.
Course Taken:
WSQ TikTok Marketing, 2025
“I took this TikTok marketing course to gain a deeper understanding of the platform. It provided valuable insights into how TikTok works and helped me better grasp its marketing potential.”
Course Taken:
WSQ TikTok Marketing, 2025
“This course gave me a better understanding of how TikTok works and how my company can leverage it. I also learned how to create TikTok videos using CapCut.”
Course Taken:
WSQ TikTok Marketing, 2025
I have a better idea on how to create relevant content and run effective ads on TikTok. A lot of extra new AI tools that can help with TikTok marketing too. The trainer has shared quite a few real life case studies that are useful and provided useful advices on how to shoot relevant content on TikTok. He also share examples on how to make use of AI to ease the process of content creating, which I find quite useful as well.
Course Taken:
WSQ TikTok Marketing, 2025
“Learning TikTok marketing at Equinet Academy gave us practical strategies to create engaging short-form content, directly supporting our goal of reaching younger audiences. The friendly reception, thoughtful care, and supportive environment made the experience smooth. Both trainers were knowledgeable and patient, guiding us through practical exercises that helped me apply what I learned.”
Course Taken:
WSQ TikTok Marketing, 2025
“Learnt new and useful things about TikTok marketing that I can apply.”
Course Taken:
WSQ TikTok Marketing, 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
Related courses
More to explore!
Take your learning further, discover handpicked courses designed to expand your skills and spark new ideas.
Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
Execute Advanced Social Media Management Strategies That Drive Business Results
Harness the Power of Social Media and Turn Followers into Loyal Customers. Build engaging social strategies that grow and convert audiences.
