Social Media Marketing Capability Assessment Tool

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
1. Social media marketing strategy

Your score is: /5

Do you have a comprehensive social media marketing strategy developed and regularly reviewed?
Recommended Courses:
Recommended Services:
- Social Media Marketing Services
Recommended Reading:
- A Winning 6-Step Social Media Marketing Strategy
2. Social media governance

Your score is: /5

How prepared are you in managing social media risk?
Recommended Courses:
- Social Media Marketing
- Advanced Social Media Marketing
Recommended Services:
- Social Media Marketing Services
3. Social media marketing management

Your score is: /5

What are the areas of capabilities within your social media marketing function? (E.g. management of: social media community, content planning, advertising, influencer marketing)
Recommended Courses:
Recommended Services:
- Social Media Marketing Services
4. Social media branding

Your score is: /5

How established is your brand on social media?
Recommended Courses:
- Social Media Marketing
- Advanced Social Media Marketing
Recommended Services:
- Social Media Marketing Services
5. Social media marketing analytics

Your score is: /5

Are there ongoing systems and processes for reporting social media marketing campaign performance and return on investment?
Recommended Courses:
- Social Media Marketing
- Advanced Social Media Marketing
Recommended Services:
- Social Media Marketing Services
Recommended Reading:
- 6 Free and Paid Social Media Analytics Tools
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•	Deployment of social media listening and monitoring tools
•	At least one specialist assigned to manage and respond to crisis

•	Frequent monitoring of customer complaints
•	Information confidentiality and security protocols in place in case of a cyber attack
•	Team of social media specialists and/or external risk experts monitoring enterprise social platform

•	Real-time monitoring of all social media activity for immediate response to any crisis
•	Detailed continuity plan ready to activate in case of a disaster

•	Adoption of social media management tools (e.g. Buffer, Sprout Social, etc.)
•	Expanded scope of social media marketing management (e.g. social media monitoring, content distribution, community management, etc.)

•	Central dashboard setup to report performance across different social media channels (e.g. Google Analytics, Google Data Studio, other social media analytics tools)
•	Ongoing competitor analysis and audit of brand’s social media profiles

•	Social media listening and sentiment analysis monitored in real time with constant feedback to the product improvement team
•	Tracking of advanced ROI-driven social media metrics across different social media platforms, enabling more efficient and effective allocation of budgets

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Social Media Marketing Capability Assessment Tool

Answer 5 questions to measure your social media marketing capabilities.

Step 1 of 2

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

Thank you for taking the Social Media Marketing Capabilities Assessment Tool

1. Social media marketing strategy

2. Social media governance

3. Social media marketing management

4. Social media branding

5. Social media marketing analytics

Take Another Capability Assessment

Schedule a Free Consultation

Take the Leap Towards Professional Excellence