Install and manage tags to track marketing data efficiently
Apply NowCourse Description
What is This Course About?
In an increasingly noisy digital world, marketers need the flexibility to quickly update and deploy marketing codes as soon as new releases are available. Any delays are costly and might lead to an organisation’s inability to maximise their investments in tools.
In this 2-day hands-on Google Tag Manager certification course, participants will learn step-by-step powerful yet simple tag deployment strategies. You will get an understanding of the technical features & capabilities of Google’s Tag Manager suite, and learn how these help to hasten your tag deployment workflows. During the course, you will have hands-on experience to create a variety of commonly-used tags such as Google Analytics and Facebook Pixel.
Course participants will be equipped with insights and experience installing Google Tag Manager on a WordPress site. On the second day, participants will learn how to set up user-defined variables and track events such as clicks, form submissions and more.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
This course is targeted to Marketing Managers, Website Administrators, Web Developers and Individuals who want to learn how to use Google Tag Manager to track and manage a website.
Prerequisites
What You’ll Need to Get Started
You are required to have basic computer navigational skills such as opening and closing of files, dragging, and dropping of widgets, copying, and pasting of files.
Course Highlights
What You’ll Learn
In this Google Tag Manager course, you will learn:
- How to setup Google Tag Manager from scratch
- How to install 3rd party tags such as Facebook Pixel
- How to set up triggers to track events such as exit links and form submissions (event tracking)
- Concepts of Google Tag Manager tools such as version control and preview mode
- How to integrate Google Analytics with Google Tag Manager for easier management of goal and event tracking
- And much more
Course Objectives
What You’ll Takeaway
By the end of the class, participants will be able to:
- Connect and verify Google Tag Manager account setup and compatibility with a website and Google Analytics
- Create a Google Tag Manager account
- Install Google Tag Manager on a WordPress website
- Utilise Google Tag Assistant to evaluate a Google Tag Manager setup
- Associate Google Analytics to a Google Tag Manager account
- Set up Google Analytics event tracking
- Manage Google Tag Manager versioning
- Utilise the Google Tag Manager Preview mode
- Deploy Facebook Pixel using Google Tag Manager
- Assign Google Tag Manager container permissions
Skills Gained:
Google Tag Manager Setup
Learn to create, configure, and verify a full GTM account from scratch.
Website Tag Installation
Install GTM on WordPress and ensure compatibility with Analytics and other tools.
Third-Party Tag Deployment
Deploy commonly used tags such as Facebook Pixel and marketing scripts without coding.
Event Tracking Configuration
Set up triggers to track key actions like button clicks, form submissions, and exit links.
Google Analytics Integration
Connect and manage GA tracking through GTM for streamlined event and goal tracking.
Version Control Management
Use GTM versioning to publish, roll back, and manage container updates safely.
Debugging & Troubleshooting
Utilise Preview Mode and Tag Assistant to test, diagnose, and validate tag behaviour.
User-Defined Variables Setup
Create custom variables to support advanced tracking logic and data capture.
Container Permission Assignment
Manage user roles and access rights within GTM for secure collaboration.
Workflow & Deployment Optimisation
Apply efficient tag deployment processes to improve marketing agility and reduce delays.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
A SkillsFuture WSQ Statement of Attainment (SOA) – System Integration under Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Google Tag Manager course assessment and achieved at least 75% attendance.
Course Code: TGS-2022014957
Course Support Period: 05 Aug 2022 – 04 Aug 2026
Course Outline
Inside the course
This WSQ Google Tag Manager course covers GTM setup, tag deployment, event tracking, data layers, and third-party integrations. Learn to manage Google Analytics, Facebook Pixel, and Google Ads tracking, use preview and version control, and deploy tags efficiently without developer support.
Getting Started with Google Tag Manager
- What is Google Tag Manager and use cases
- Process of getting started with Google Tag Manager
- Creating a Google Tag Manager account
- Overview of Google Tag Manager Interface (Admin overview, workspaces, preview mode)
Deploying Google Tag Manager
- The 3 building blocks of Google Tag Manager
- Deploying Google Tag Manager onto a WordPress website
- Installing Google Tag Assistant
- Verifying tag integration success with Google Tag Assistant
- Integrating Google Analytics with Google Tag Manager
- Setting up user-defined variables
- Setting up data layers
- Passing static and dynamic values into Custom Dimensions and Custom Metrics
- Setting up event tracking with Google Analytics integration
- Setting up form event tracking
- Deploying Facebook Pixel via Google Tag Manager
- Setting up Google Ads conversion tracking via Google Tag Manager
Managing Google Tag Manager
- Managing versioning in Google Tag Manager
- Creating and organising folders within Google Tag Manager
- Assigning container permissions to various user roles within Google Tag Manager
Assessment Component
- Case Study with Written Questions
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Dhawal Shah
Dhawal Shah is an entrepreneur with extensive experience in digital marketing, digital transformation and management. He is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012, with a growing team spread across Singapore, Malaysia, Indonesia & India.
Trainer Bio
Ian Ong
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expand its footprint to countries like the Philippines, Malaysia and Indonesia. Ian has worked with some of the largest brands and organisations, spearheading the success of their digital marketing campaigns. Some of his clients include the Ministry of Education, the National University Cancer Institute Singapore, and Parkway Pantai.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 after SSG Subsidies
Full Course Fee (without funding)
S$990.00
S$297.00
S$495.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 11, 12 Aug 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 15, 16 Dec 2026 (Tue, Wed) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
Google Tag Manager is a user-friendly tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) more efficiently.
Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.
To maximise the benefits of Google Tag Manager, some knowledge of Javascript, CSS and basic HTML will be useful. However, for this course, no pre-requisites other than basic computer knowledge is required to understand the fundamental concepts and implement Google Tag Manager tracking.
No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).
Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.
Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.
We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.
Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.
Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.
If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.
If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.
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