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Certified Social Media Marketing Specialist 2.0 • 2 Modules • 32 Hours

Plan with purpose. Grow with confidence.

Certified Social Media Marketing Specialist 2.0

Build social media strategies that attract the right audience, grow engaged communities, improve campaign performance, and manage social media more confidently across platforms.

From S$468.00 excl. GST(GST Absorbed) ~~S$1,950.00~~ · Full programme fee · 2 modules Next Cohort 09 Jul 2026

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What you build

A complete social media strategy and the system to execute it sustainably

Four days across two modules. From choosing platforms to growing communities to measuring results.

A clear social media strategy aligned to business goals, with the right platforms chosen for your audience and objectives
A content system that connects, aligned to the customer journey, with proven formats and frameworks that drive engagement
A sustainable operation, content calendars, team processes, analytics dashboards, and community management workflows you can repeat and improve

What's included

2 instructor-led modules
Industry practitioner trainers
Alumni community access
Post-training mentoring and support

Programme Overview

What This Programme Is About

Social media is no longer just about posting regularly. Brands need a clear strategy, relevant content, audience understanding, community engagement, and performance tracking to turn social media activity into real business results.

Many businesses struggle because their content is inconsistent, their campaigns are not clearly linked to goals, and their social media efforts are difficult to measure or manage over time. Without a structured approach, teams may stay busy on social media without knowing what is actually working.

Social media is no longer just about posting regularly. Brands need a clear strategy, relevant content, audience understanding, community engagement, and performance tracking to turn social media activity into real business results.

Many businesses struggle because their content is inconsistent, their campaigns are not clearly linked to goals, and their social media efforts are difficult to measure or manage over time. Without a structured approach, teams may stay busy on social media without knowing what is actually working.

The Certified Social Media Marketing Specialist 2.0 programme helps learners build the strategy, content planning, analytics, community management, and governance skills needed to manage social media more effectively. Learners develop the confidence to plan campaigns, optimise content, grow engaged audiences, and manage social media activities in a more systematic and sustainable way.

The Certified Social Media Marketing Specialist 2.0 programme helps learners build the strategy, content planning, analytics, community management, and governance skills needed to manage social media more effectively. Learners develop the confidence to plan campaigns, optimise content, grow engaged audiences, and manage social media activities in a more systematic and sustainable way.

Programme Outcomes

Skills That Give You an Edge

Build Clear Social Media Strategies

Plan social media activities around business goals, audience needs, customer journeys, and platform choices.

Create Content That Connects

Develop content ideas, stories, posts, and campaigns that attract attention and encourage engagement.

Optimise Campaigns Across Platforms

Improve social media performance across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Measure What Works

Use analytics, KPIs, ROI tracking, and reporting to understand performance and make better decisions.

Manage Social Media More Sustainably

Build content calendars, manage communities, handle feedback, and support long-term social media operations.

Programme Highlights

What You’ll Learn

Across two modules, you will build a complete social media marketing and management capability:

Social Media Marketing Strategy & Optimisation Course

Social media channel selection across Facebook, Instagram, TikTok, LinkedIn, and YouTube
Customer persona development using demographics, psychographics, pain points, and online behaviours
Social media research using tools such as Google Trends, Ubersuggest,
AnswerThePublic, BuzzSumo, Google Alerts, and forums
Social media strategy planning using the Discover, Define, Develop, Deliver, Measure, and Manage process
Funnel-based content planning across awareness, consideration, conversion, and loyalty stages
Social media content creation frameworks for posts, videos, ads, stories, and campaigns
Content calendar planning and scheduling using tools such as Hootsuite, Buffer, and Later
Social media analytics, reporting, advertising ROI metrics, and community management planning
Assessment: written assessment – case study with questions and individual project presentation

View full module outline

Advanced Social Media Management Course

Social media audits for company and competitor analysis
Content ideation, curation, scheduling, and retargeting campaign planning
Advanced social media content strategies for brand influence, storytelling, and campaign execution
Social media copywriting frameworks for live streaming, campaigns, and platform-specific content
Budget planning, ROI tracking, and social media performance interpretation
Community growth, online feedback response, and social media crisis handling
Social media governance, team processes, briefs, SOPs, and agency selection
Sustainable social media management using the Analyse, Curate, Execute, Infer and Navigate, and Governance process
Assessment: case study and individual project presentation

View full module outline

Trainers

Meet Your Educators

Walter Lim

Over 20+ Years of Social Media Management ExperienceFounder of Cooler Insights, a Leading Digital Marketing AgencyClients include Pan Pacific Hotel Group, Citibank, and Kaplan

Target Audience

Who Should Attend

This programme is designed for marketing, communications, social media, and business professionals who want to plan campaigns, grow audiences, measure performance, and manage social media more effectively.

It is suitable for:

Marketing and Communications Professionals
Social Media Managers and Community Managers
Digital Marketing Executives
PR and Corporate Communications Professionals
Business Owners and Entrepreneurs
Account Managers and Client Servicing Teams
Marketing Managers and Business Leaders

Differentiators

What Makes This Programme Different

Most social media courses teach posting tips or platform features. The Certified Social Media Marketing Specialist 2.0 programme helps learners build a repeatable process for planning, creating, optimising, measuring, and managing social media more effectively.

Typical Social Media Course

Teach platform tips and posting tactics
Focus mainly on content creation
Treat each platform separately
Measure likes and followers
Focus on short-term campaign activity

Certified Social Media Marketing Specialist 2.0

Build a structured social media strategy linked to business goals
Teach content planning, campaign execution, analytics, community management, and governance
Help learners choose the right platforms based on audience, objectives, funnel stage, and content format
Teach KPIs, ROI tracking, reporting, and performance improvement
Build sustainable social media processes, content calendars, team workflows, and response plans

Get Certified

Certification Pathway

To attain the Certified Social Media Marketing Specialist 2.0 certification by Equinet Academy, complete the following modules:

Module 1: Social Media Marketing Strategy & Optimisation (2 days, 16 hours)
Module 2: Advanced Social Media Management (2 days, 16 hours)
Pass all module assessments across both courses

Each module can also be taken as a standalone course. Learners who have already completed Module 1 as a standalone course may count it toward the Certified Social Media Marketing Specialist 2.0 certification by completing Module 2.

Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all two modules will receive the Certified Social Media Marketing Specialist 2.0 certificate from Equinet Academy.

Certified Social Media Marketing Specialist 2.0 Certificate Sample

Prerequisites

What You Need Prior to the Programme

Basic English communication skills, a laptop with internet access, and comfort using social media platforms are sufficient. No prior professional social media marketing experience is required, although familiarity with platforms such as Facebook, Instagram, TikTok, LinkedIn, or YouTube will be helpful.

Fees Breakdown

ProgrammModulee Fees

Module	Full Fee	After Bundle Discount	After Max Modular Funding
M1: WSQ Social Media Marketing Strategy & Optimisation	~~S$975.00~~	S$780.00	S$234.00
M2: WSQ Advanced Social Media Management	~~S$975.00~~	S$780.00	S$234.00
Full Certified Social Media Marketing Specialist 2.0 ProgrammeS$1,950.00		Total Nett Fee:	From S$468.00 excl. GST(GST Absorbed)

*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.

Course Schedule

Mark Your Calendar!

Total modules: 2 modules

Course Dates	Trainer
09 Jul 2026 to 14 Aug 2026 9.00am - 6.00pm · In-Person	Walter LimApply Now
10 Sep 2026 to 06 Oct 2026 9.00am - 6.00pm · In-Person	Walter LimApply Now
12 Nov 2026 to 11 Dec 2026 9.00am - 6.00pm · In-Person	Walter LimApply Now

Frequently Asked Questions

The Need to Know

Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.

What social media platforms and tools will I learn?

You will gain hands-on experience with major platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube, along with tools for research, scheduling, analytics, and reporting. Tools may be updated over time to reflect current industry practices.

What order should I complete the modules in?

The recommended sequence is Module 1, then Module 2.

Can I take a single module without completing the full programme?

Yes. Each module can be taken as a standalone course. Both modules carry their own Equinet Academy Certificate of Completion independently.

Do I need prior social media marketing experience?

No prior professional social media marketing experience is required. Basic familiarity with common social media platforms will be helpful.

What will I be able to do after completing the full programme?

You will be able to plan social media strategies, create better content, optimise campaigns, track performance, manage communities, and support more sustainable social media operations.

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