Lorraine Tan

Trainer's Bio

Lorraine Tan is a digital communications specialist with 18 years of experience across the full spectrum of digital marketing and communications. For more than a decade, she has shaped brands and turned complex digital ecosystems into clear, human stories that audiences care about. As a trainer, she brings that lived experience into the classroom, translating frameworks into playbooks that participants can plug into their organisations the very next day.

Her career spans government, healthcare, consumer goods, and high-growth tech start-ups, giving her a front row seat on how reputation is built, protected, and elevated across sectors and media. She led the digital launch of Singapore’s national health app, HealthHub, driving tens of thousands of users and steering nationwide digital campaigns that nudged behaviour change. At Tupperware Brands and DSM, she scaled omnichannel campaigns across global markets (APAC, Europe, and the US), doubling conversion rates and contributing more than USD 20 million in revenue through personable user experience, content strategy, and performance marketing.

As Head of Marketing at Accel Club, she elevated founders into credible tech voices on global stages, securing coverage on outlets like Sky News and Web Summit while driving double-digit engagement and multimillion-dollar revenues for in-house brands.

In the training room, Lorraine is part strategist, part coach, part brainstorming partner. She unpacks digital reputational issues such as negative sentiment and fragmented content, demystifies digital PR tools and tactics, and simplifies campaign planning to achieve desired business outcomes and brand integrity.

Curious, grounded, and perceptive, Lorraine creates a safe space where questions are welcome, stories are shared, and ideation and experimentation are encouraged. Expect her sessions to be conversational, scenario-based, and honest about what works in digital PR and what is just noise.