Equinet Academy
1-Day Google Tag Manager Workshop
Workshop Description
This comprehensive 1-day Google Tag Manager Fundamentals course will offer a step-by-step walkthrough on how to setup Google Tag Manager from scratch. Participants will learn to configure Google Analytics and deploy Facebook pixels via Google Tag Manager.
This course will also equip participants with insights on how to install Google Tag Manager on a WordPress site and how to setup user-defined variables and event-tracking.
Target Audience
This workshop is targeted to marketing managers, site administrators, web developers and individuals who want to learn how to use Google Tag Manager to track and manage a website.
Workshop Outline
In this Introduction to Google Tag Manager course, you will:
- Learn & Understand Google Tag Manager
- Setup Google Analytics in Google Tag Manager
- Setup user-defined Variables
- Event-tracking with Google Analytics
- Learn how to install Google Tag Manager on WordPress
- Learn how to deploy Facebook pixel via Google Tag Manager
Instructor
- Founder of UNGRUMP.CO Digital Marketing Agency
- 10+ Years of Industry Experience
- Certified Adult Educator with WSQ Advanced Certificate in Learning and Performance (ACLP)
Frequently Asked Questions (FAQs)
A: Google Tag Manager is an easy and efficient tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) faster.
A: Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.
A: The Introduction to Google Tag Manager course is designed for those who have no previous Google Tag Manager experience and want to get started but are not sure where to begin.
A: To maximise the benefits of Google Tag Manager, some knowledge of Javascript, CSS and basic HTML will be useful.
A: No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.
A: A Windows laptop will be provided for you for the duration of the course. You may however opt to bring your own laptop.
