Free 1-Day Intro to Marketing Analytics & Website Optimisation Workshop

Curious about how data and website optimisation can transform your marketing results?

In this free 1-day workshop, you’ll discover how to use analytics to understand your audience and improve conversions through proven optimisation strategies.

Why Attend This Workshop?

✔ Learn how to measure, analyse, and optimise your marketing with data-backed strategies.
✔ Discover how analytics helps you uncover actionable insights from your campaigns
✔ Learn website optimisation techniques that improve conversions without guesswork
✔ Gain practical experience through guided, hands-on exercises in both analytics and CRO
✔ Walk away with templates, strategies, and a clear preview of our full courses

Workshop Schedule

Experience a preview of two powerful disciplines, delivered in one practical, hands-on session.

Morning Session: Marketing Analytics

• Understand the foundations of digital analytics and measurement
• Explore Google Analytics and key metrics every marketer should track
• Hands-on: Explore the analytics interface and learn how to interpret key reports
• Learn how to set up a basic event and key event to measure business outcomes
• Discover how to identify traffic sources and evaluate campaign performance

Afternoon Session: Website Optimisation

• Identify the elements of conversion rate optimisation (CRO) 
• Learn frameworks for testing, user experience improvements, and principles of persuasive design
• Hands-on: Create a CRO test plan to improve a website landing page
• Learn how to craft persuasive copy and incorporate design best practices to boost conversions
• Explore real-world CRO case studies and lessons you can apply immediately

Workshop Highlights

A practical introduction to the future of data-driven marketing.

✔ Learn how to measure marketing success with analytics
✔ Get frameworks and tools to optimise website performance
✔ Understand how to combine data with CRO strategies for higher ROI
✔ Preview the methodology, tools, and structure of our full-length courses

Who Should Attend

This workshop is perfect for marketers, business owners, and digital professionals who want to make smarter decisions with data and improve website performance. Whether you’re new to analytics, struggling with conversions, or simply curious about how data and CRO can work together, this workshop is for you.

What You’ll Walk Away With

You’ll leave with practical tools, hands-on experience, and clarity on how to deepen your skills.

• A working analytics dashboard with real marketing insights
• A CRO test plan to optimise a sample landing page
• Templates, strategies, and a preview of advanced skills covered in our full courses

Instructors