Free 1-Day Intro to Facebook Advertising and Social Media Marketing Workshop

Struggling to make Facebook Ads or social media work for your business?

Discover how to launch effective campaigns and plan content that resonates in this free 1-day hands-on workshop. You’ll leave with a clear understanding of ad strategies, content pillars, and tools to start growing your brand online.

Why Attend This Workshop?

Learn how to attract the right audience through campaigns and content that deliver real results.

✔ Discover how Facebook Ads and social content work together to build brand visibility
✔ Learn the key tools, targeting strategies, and campaign types for Meta platforms
✔ Explore practical frameworks to create engaging, brand-aligned content
✔ Walk away with a sample ad campaign and social content plan you can build on

Workshop Schedule

Experience a preview of two in-depth courses compressed into a single day of guided, hands-on learning.

Morning Session: Facebook Advertising

• Understand Meta’s ad structure: campaign objectives, targeting, and placements
• Learn how to use Audience Insights to build laser-focused target groups
• Explore campaign types like Awareness, Traffic, and Lead Generation
• Hands-on: Map out your first ad campaign idea using real-world examples

Afternoon Session: Social Media Strategy

• Learn the 6-step framework to develop a social media marketing strategy
• Zoom in on your ideal customer with a guided avatar-building exercise
• Craft content that matches your customer’s buying intent
• Hands-on: Write a caption and short video script tailored to your avatar

Workshop Highlights

Get a taste of the tools, techniques, and teaching style used in our full courses.

✔ Learn how to run Facebook and Instagram campaigns that support real business goals
✔ Get practical tips for organic reach through content and platform tools
✔ Understand how to create and schedule social content that connects
✔ Preview tools, templates, and techniques from our full certification courses

Who Should Attend

Perfect for those looking to gain hands-on experience and preview what our comprehensive digital marketing courses offer.

✔ Business owners, marketers, and creators exploring digital marketing
✔ Career switchers and freelancers wanting hands-on, guided previews
✔ Anyone curious about Facebook Ads and Social Media content strategy

What You’ll Walk Away With

Leave with a confident starting point and a clearer understanding of how our full courses can take your marketing further.

✔ A basic Facebook Ads campaign outline
✔ A draft social media content calendar
✔ Practical experience and foundational knowledge from certified trainers
✔ A clearer idea of whether to deepen your skills with our full courses

Seats are limited. Reserve your spot today!

Instructors