Equinet Academy
Target Audience
Who This Course Is For
- Marketing executives and senior executives who need cross-channel strategic planning capability to move into digital marketing manager or head of digital roles
- Business owners and entrepreneurs who want the strategic literacy to plan, brief, and evaluate digital marketing work effectively, whether managed in-house or outsourced to an agency
- Digital marketing managers who manage execution teams but want stronger frameworks for integrated strategy development, resource audit, and channel selection
- Career switchers who have completed foundational digital marketing training and want to position themselves for strategic rather than purely executional roles
- Marketing consultants and freelancers who want structured frameworks for delivering integrated strategy recommendations to clients
Certification Track
Level up!
This course is part of the Certified AI-Enabled Digital Marketer (CADM) Programme.
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the Digital Marketing Strategy course assessment and achieved at least 75% attendance.
Course Outline
Inside The Course
This course follows the six-section digital marketing strategic plan template as its working framework. Day 1 covers the strategic foundation (audit, market research, objectives, SWOT, channel selection) and four channel strategy sessions. Day 2 begins with the in-class plan development workshop, then moves into peer review, AI cross-validation, role-play pitch, GA4 measurement planning, integrated synthesis, and the assessment.
Course Fee
Fund Your Brain Gain
Gain practical skills and resources you can apply immediately at work.
| Module | includes | Investment |
|---|---|---|
| Digital Marketing Strategy Course |
| S$299.00 |
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
This course is designed for marketing practitioners, business owners, digital marketing managers, career switchers, and consultants who have completed foundational digital marketing and AI in digital marketing training and are ready to develop integrated strategic planning capability.
No. This course focuses on strategic thinking, not technical execution. You will not be building campaigns, writing ad copy, or implementing technical SEO. The focus is on audit methodology, channel selection, KPI development, plan validation, and measurement planning.
The Foundations course covers what digital marketing channels are and how they work. This course covers how to decide which channels to invest in, how to build a plan that connects those channels to business outcomes, and how to validate that plan before implementation.
In T11, learners present their strategy as if they are a digital agency pitching to a business client or investment committee. This is a learning activity, not the formal assessment. The A2 presentation is a separate 1-on-1 session with the assessor.
AI tools are used throughout as strategy accelerators: to research personas, draft channel plans, generate KPI benchmarks, and validate strategic assumptions. The key skill this course builds is knowing how to use AI as an accelerant while ensuring the strategic thinking comes from you.
Yes. The Case Study Written Assessment (A1) is open-book. You may reference your course handbook, notes, and plan template throughout. AI tools are not permitted during A1. The assessment tests strategic judgment and framework application, not recall.
Your individual project presentation (A2) requires a minimum of 2 channel strategy recommendations. The case study written assessment (A1) covers channel strategy questions that test your ability to apply the frameworks to a new scenario.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I really enjoyed learning directly from Alex Fong, especially how he broke down digital marketing strategy into clear, practical steps. The course went beyond theory and focused on real-world insights I could actually apply. It strengthened my skills and confidence, and helped me align marketing activities with clearer objectives, audience insights, and measurable outcomes. Overall, it gave me a more structured, data-driven way of approaching campaigns.”
Course Taken:
WSQ Digital Marketing Strategy, 2026
“I like it that Equinet allows us to re-attend the same course we have gone through at no extra cost, with the same key objective of wanting the students to learn instead of purely making money. I’ve definitely learned a lot about digital marketing etc and able to apply it to my own business. The learning objectives and notes are very clear and easy to follow if we choose to focus during the lesson.”
Course Taken:
WSQ Digital Marketing Strategy, 2025
“This course has helped me find solutions to grow my customer base online and manage my business interactions with online clients with more clarity.”
Course Taken:
WSQ Digital Marketing Strategy, 2025
“This is a good learning course that helped me gain knowledge of marketing tools and provided a clearer understanding of digital marketing frameworks.”
Course Taken:
WSQ Digital Marketing Strategy, 2025
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