Jamie Lim

Connect with Jamie Lim

Trainer's Bio

Content Strategist & Creator Coach | Founder, Scribbled Pathways | Ex-Google, Ex-TikTok

Jamie is a creator-preneur and content strategist with over 9 years of experience in the corporate world including roles at Google and TikTok, before pivoting into full-time content creation. Today, she helps entrepreneurs, creators, and brand teams elevate their video presence, simplify their production workflow, and craft content that connects.

She is the founder of Scribbled Pathways, a company dedicated to helping creators build a life and brand that reflects their values. Through her signature Set It & Forget It framework, Jamie supports busy professionals in setting up high-quality video and podcast systems that amplify their voice and authority.

Beyond her client work, Jamie also runs mini-cohorts and coaching programs that empower creators to improve their video production quality, grow their confidence on camera, and use content as a tool for impact.

Her approach is both practical and heart-led, often blending personal storytelling, hands-on strategies, and a deep understanding of what it means to create with authenticity in today’s noisy world.

Areas of Expertise

  • Content Strategy for Thought Leaders
  • Personal Branding through Video
  • DIY Content Studio Setup
  • Creator Coaching and Education
  • Video Scripting and Storytelling
  • Creator Mental Wellbeing and Sustainable Growth

Jamie’s teaching style is warm, practical, and deeply collaborative, rooted in the belief that great content doesn’t have to be complicated, and that creators deserve support not just in strategy, but in mindset and sustainability too.


Testimonials

“Honestly, I was hesitant to start using TikTok for content creation, and unsure where to begin. Jamie equipped me with the skills and confidence to start my content creation journey by breaking things down in a clear and practical way, making it feel a lot more approachable.

Jamie had plenty of experience with TikTok as well as other channels, and you can tell her advice is practical rather than just theoretical. She shared her expertise through real-life examples and tips and tricks she learnt along the way. She was also very open to questions throughout, and I found it especially helpful that she brought her own setup along to give us a live example, making everything feel much more real and applicable.

The learning environment at Equinet was also very comfortable, and it’s clear they put in effort to make the experience enjoyable for students, from providing snacks to catering meals. The course was also well structured and paced in a way that was easy to follow without feeling rushed.

Overall, what I found most valuable wasn’t just the technical skills, but the confidence it gave me to actually start exploring TikTok as a content platform. I would definitely recommend it to anyone who wants to get started with TikTok but isn’t sure where to begin.”

Course Taken:
WSQ TikTok Marketing, 2026

Thaw

As a communications executive in a media agency, I was looking for a course that helps me understand TikTok marketing strategies as it’s a new and emerging market and demographic that I have little knowledge of, and yet my clients are asking for my services in this area of social media. Having attended this course, I now have the confidence and strategies to guide my clients through this new field of marketing, propose stronger marketing strategies, and analyse TikTok data trends and audience insights.

I came in thinking that the course would be very dry and I wouldn’t learn much, but I was pleasantly surprised at the depth of content that was shared and how engaging the course was. It was a good balance of theory and practical skills. I enjoyed learning alongside my classmates who were also new to TikTok marketing and discovering new things together. Overall, I’m very grateful I carved out these 2 days to attend this course, and for Jamie who made the learning so much fun but also very insightful. I will definitely invite my colleagues and friends to attend this course and more!

Course Taken:
WSQ TikTok Marketing, 2026

Stacey Gan

“Jamie was very helpful and explained everything clearly. I’m new to TikTok and have just started exploring it and learning how to use it effectively for content creation and audience engagement. I found the course particularly valuable in introducing me to TikTok as a marketing platform, teaching me how to plan content, engage an audience, and measure performance. The training strengthened my skills and knowledge, and gave me a clearer understanding of digital marketing strategies. The learning at Equinet Academy has contributed to my organisation’s goals by equipping me with digital marketing and content creation skills that I can apply to grow Krisjewel’s online presence. My overall experience with the course has been very positive.”

Course Taken:
WSQ TikTok Marketing, 2026

Balzomo Janet Espina

“The topic is interesting, the training was useful, and the learning was fun. The spread of content provided by Equinet is in-depth. The trainer Jamie was very knowledgeable and generous in sharing her industry experience.”

Course Taken:
WSQ TikTok Marketing, 2026

Peter Low

Courses Jamie Lim Facilitates

5 Modules

Harness the Power of Social Media and Turn Followers into Loyal Customers. Build engaging social strategies that grow and convert audiences.

16 Hours (2 days)

Plan and Execute Effective TikTok Marketing Campaigns