Memorable brands. Emotional connections.
Apply NowBrand Identity
Define your brand’s core purpose, values, and positioning.
Brand Strategy
Develop and lead strategies aligned to business goals.
Stakeholder Engagement
Engage internal and external stakeholders in brand direction.
Branding Guidelines
Build consistency across every brand touchpoint.
Brand Performance
Track and measure branding effectiveness with key metrics.
PR and Reputation Management
Handle crises and protect brand integrity.
Course Outcomes
Learning Outcomes
By the end of this course, trainees will be able to:
- Formulate brand identity objectives and projected image aligned with organisational priorities and long-term business outcomes.
- Establish branding guidelines and verify that brand collateral complies with legal, industry, ethical, and socio-cultural standards.
- Devise techniques to engage internal and external stakeholders in defining and co-creating the desired brand identity.
- Evaluate a range of branding strategies based on their features, advantages, and disadvantages to select the best fit for the organisation.
- Develop key metrics to monitor, analyse, and measure branding effectiveness across touchpoints.
- Establish a public relations and brand reputation management strategy to handle critical external communications and safeguard brand reputation.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Entrepreneurs and start-up founders
- Business owners and brand managers
- Marketing and corporate communications professionals
- PR and employer branding practitioners
- Anyone responsible for brand building and stakeholder management
Certification
Get Certified
Level up!
Get certified. Get noticed. Get ahead.
A SkillsFuture WSQ Statement of Attainment (SOA) – Brand Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Branding and Brand Strategy course assessment and achieved at least 75% attendance.
Course Codes: TGS-2023020486
Course Support Period: 28 Apr 2023 – 27 Apr 2027
Trainers
Meet Your Educators
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-Training Support
Your learning does not stop on Day 2. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own websites or campaigns.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
| Course Dates | Trainer |
|---|---|
|
15, 16 Oct 2026 - 9.00am - 6.30pm Thu, Fri · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The course was insightful and engaging, providing me with a deeper understanding of brand building, brand communication, and how to apply branding principles in my work. Chris Minjoot was knowledgeable, approachable, and engaging, making the learning experience both enjoyable and practical. I would highly recommend this course to anyone looking to strengthen their branding expertise.”
Course Taken:
WSQ Digital Branding & Brand Strategy
“I am interested in this area, and the course was highly relevant to both my interests and my work. Overall, it was an enjoyable and well-facilitated course. The trainer created an open and engaging environment, which made it easy to participate and exchange perspectives. While much of the content was not entirely new to me, the focus on brand storytelling was especially useful and directly applicable to my work.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“I gained a better understanding of multiple facets of digital marketing. This branding course has also informed me of the importance of having a distinctive brand. The lecturers are highly knowledgeable in the field of digital marketing, and it has helped me better plan out my brand and marketing strategy, which will result in improved sales.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“Equinet Academy has provided a strong foundation through this course, which I can apply effectively in my job. The knowledge gained will further support the development of brand strategies for our various brands, helping me implement what I’ve learnt to strengthen my company’s branding efforts.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“The calibre of students at Equinet is impressive, with many working professionals looking to upskill. The trainers are highly knowledgeable, which gives me confidence in the quality of the learning experience. I appreciate being able to use my own business in the assessments, gaining objective feedback while staying up to date with tools, frameworks, and insights from industry professionals.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“The course was relatable to our company. I wanted to know more about branding and what it does, and I managed to learn it during the course. It also helps me in the thinking process.“
Course Taken:
WSQ Digital Branding and Brand Strategy
“I am in the midst of starting my own company so this course is a great class to craft a strong brand strategy and understanding of branding before I launch. Attending this course has given me a clearer overview of what is needed in a business and a big head start.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“The lessons were well-communicated and engaging. This course has strengthened my competency as a communications manager. The slides provide structure, like a playbook, that I can refer to.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“The course has shared new and relevant insights that have contributed to both my personal and professional growth.”
Course Taken:
WSQ Digital Branding and Brand Strategy
“I gained valuable insights that added value to my rebranding project. Chris Minjoot was a great trainer.“
Course Taken:
WSQ Digital Branding and Brand Strategy
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Both. The course takes a holistic approach, covering brand strategy fundamentals and their application across digital and offline contexts.
Yes. The frameworks and strategies covered apply to both B2B and B2C organisations across a wide range of industries.
Yes. The principles of brand identity, stakeholder engagement, and reputation management apply equally to personal and corporate brands.
Very. The course includes case studies, interactive exercises, and a project assignment to help you apply concepts directly to your own brand context.
No. The course is designed to help you build a brand from scratch or strengthen an existing one.