Build authority. Generate B2B leads.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
LinkedIn
LinkedIn Ads
Gemini
LinkedIn Ecosystem Strategy
Understand LinkedIn users, behaviours, and B2B opportunities.
Profile and Page Optimisation
Improve personal profiles and company pages for visibility.
LinkedIn Content Strategy
Plan content that builds authority and engagement.
Professional Networking
Create outreach messages and follow-up plans for prospects.
Sales Navigator Lead Generation
Use Sales Navigator features to identify and manage leads.
LinkedIn Ads Optimisation
Set up, manage, analyse, and improve LinkedIn ad campaigns.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Research the demographics and behaviours of LinkedIn users to identify how they align with business objectives
- Set up and optimise LinkedIn individual user and company page profiles
- Leverage LinkedIn analytics to gain insights and improve profile performance
- Develop an effective content marketing strategy for LinkedIn
- Create engaging content for LinkedIn to drive engagement and visibility
- Develop effective networking strategies to build a network on LinkedIn
- Create impactful outreach messages to generate responses from prospects
- Explain the features and benefits of LinkedIn Sales Navigator
- Create LinkedIn ad campaigns according to marketing objectives
- Optimise LinkedIn ads for better performance and ROI
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Executives
- Sales Executives
- Business Development Executives
- C-Level Executives
- Business Owners
- Marketing Managers
- Social Media Managers
- B2B Marketers
- Consultants
- Professionals Managing LinkedIn Campaigns
Certification
Get Certified
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ LinkedIn Sales and Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2024052178
Course Support Period: 31 Dec 2024 – 30 Dec 2026
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
29, 30 Sep 2026 - 9.00am to 6.00pm Tue, Wed · In-Person
|
|
|
01, 02 Dec 2026 - 9.00am to 6.00pm Tue, Wed · In-Person
|
Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I am self-employed, and this course has increased my confidence. It helped me better position myself on LinkedIn among my competitors.”
Course Taken:
WSQ LinkedIn Sales & Marketing
“Equinet’s hands-on training has been a game changer for me. Every course provides practical skills I can immediately apply, from optimising content for search to using analytics for decisions. This has greatly improved our marketing performance and aligned with our growth objectives.”
Course Taken:
WSQ LinkedIn Sales & Marketing
“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more”
Course Taken:
WSQ LinkedIn Sales & Marketing
“I’ve yet to implement what I learned at my new organisation, but the course has already made an impact. I managed to secure a new role after sharing with my interviewer that I was enrolling in this course. It equips learners with the knowledge and skills needed to excel.
Course Taken:
WSQ LinkedIn Sales & Marketing
“The LinkedIn course was very insightful, organised, and a good investment. As an instructor, he held us well, and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”
Course Taken:
WSQ LinkedIn Sales & Marketing
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners will explore profile optimisation, company page content, LinkedIn content strategy, networking, outreach, Sales Navigator, and LinkedIn ad campaign setup and optimisation.
Learners will work on LinkedIn profile and page improvements, content strategy planning, outreach messaging, lead generation workflows, and LinkedIn campaign planning.
Yes. Learners will review Sales Navigator features and practise using it to identify leads, organise prospects, and support B2B lead generation workflows.
Yes. The course covers LinkedIn Analytics, profile performance, company page metrics, competitor research, ad campaign data, and optimisation decisions.
Yes. The course covers profile positioning, content creation, engagement, networking, and audience-focused messaging to help learners strengthen professional visibility and credibility.