Equinet Academy
Convert Followers into Customers with Strategic Social Media Marketing
Programme Overview
The Certified Social Media Marketing Specialist (CSMMS) programme is designed to provide you with the skills and knowledge to excel in social media marketing. You will learn how to create, manage, and optimise social media campaigns across various platforms, driving engagement and achieving your marketing goals.
Programme Highlights
- Comprehensive understanding of social media marketing strategies
- Hands-on training in advanced social media management
- Platform-specific modules for Facebook, Instagram, TikTok, and LinkedIn
- Real-world case studies and practical projects
- Expert instruction from industry professionals
- Flexible learning options to suit your schedule
Learning Outcomes
By the end of the CSMMS programme, you will be able to:
- Develop and implement effective social media marketing strategies
- Manage and optimise social media campaigns
- Create engaging content for Facebook, Instagram, TikTok, and LinkedIn
- Analyse social media performance and adjust strategies accordingly
- Leverage social media for sales and marketing on LinkedIn
Certification Track
Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Social Media Marketing Specialist (CSMMS) certificate issued by Equinet Academy.
Programme Modules
The modules are sequenced to provide a comprehensive and progressive learning experience.
You start with the Social Media Marketing module to build a solid foundation in social media principles and strategies. The Advanced Social Media Management module enhances your ability to manage and optimise social media campaigns.
The platform-specific modules—Facebook and Instagram Marketing, TikTok Marketing, and LinkedIn Sales and Marketing—equip you with specialised knowledge and skills for each major platform, ensuring you can effectively engage with diverse audiences and achieve your marketing objectives.
The Certified Social Media Marketing Specialist (CSMMS) programme is structured to build your expertise in a logical sequence.
- Social Media Marketing Strategy & Optimisation
- Meta Marketing (Facebook and Instagram)
- TikTok Marketing
- LinkedIn Sales and Marketing
- Advanced Social Media Management
You will begin with a broad understanding of social media marketing, progress to advanced management techniques, then specialise in the major social media platforms.
This structured approach ensures you develop a well-rounded skill set, making you a proficient and versatile social media marketing specialist.
Social Media Marketing Strategy & Optimisation
Learn the fundamentals of social media marketing, including strategy development, audience analysis, and content planning.
- Learning Unit 1: The Fundamentals of Social Media (Discover)
- Learning Unit 2: Planning a Social Media Strategy (Define)
- Learning Unit 3: A Planned Approach to Developing Social Media Content (Develop)
- Learning Unit 4: Amplify Social Media Content (Deliver)
- Learning Unit 5: Social Media Analytics and Reporting (Measure)
- Learning Unit 6: Social Media Community Management (Manage)
Meta Marketing (Facebook and Instagram)
Dive deep into the specific strategies and best practices for marketing on Facebook and Instagram.
- Learning Unit 1: Planning for Facebook and Instagram Marketing
- Learning Unit 2: Making Use of Facebook Native Marketing Channels
- Learning Unit 3: Navigating & Setup of Facebook Business Manager
- Learning Unit 4: Launching Facebook and Instagram Advertising Campaigns
- Learning Unit 5: Audience Segmentation – Custom, Lookalike & Core Audiences
- Learning Unit 6: Meta Ads Manager – Stats & Reporting
TikTok Marketing
Explore the unique opportunities and techniques for creating engaging content and campaigns on TikTok.
- Learning Unit 1: Understanding TikTok Algorithms, Features, and Tools
- Learning Unit 2: Unpacking TikTok Audiences
- Learning Unit 3: Navigating the TikTok Marketing Funnel
- Learning Unit 4: TikTok Content Strategies
- Learning Unit 5: TikTok Scripting and Storyboarding
- Learning Unit 6: TikTok Video Shoots and Production
- Learning Unit 7: Post-Production: Editing on TikTok and CapCut
- Learning Unit 8: TikTok Advertising & TikTok Shop
LinkedIn Sales and Marketing
Learn how to use LinkedIn for professional networking, sales, and marketing to drive business results.
- Learning Unit 1: Linkedin Marketing Fundamentals
- Learning Unit 2: Social Selling on LinkedIn
- Learning Unit 3: Advertising on Linkedin
Advanced Social Media Management
Master advanced techniques for managing social media accounts, including analytics, automation, and community management.
- Learning Unit 1: Analyse: Conducting a Company and Competitor Social Media Analysis
- Learning Unit 2: Curate: Social Media Content Ideation, Curation and Scheduling
- Learning Unit 3: Execute: Advanced Social Media Content Strategies
- Learning Unit 4: Infer & Navigate: How to Read, Track and Manage Social Media ROI
- Learning Unit 5: Govern: Social Media Marketing Governance
Instructor
- Over 20+ Years of Social Media Management Experience
- Founder of Cooler Insights, a Leading Digital Marketing Agency
- Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
- 15+ Years of Digital Marketing Expertise
- Founder of Awesome Sauce – Digital Strategy Consultancy
- Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore
- Content Strategist & Creator Coach
- Founder, Scribbled Pathways
- Ex-Googler & Ex-Tiktok
- Founder & Speaker at Millennial Minds, a Marketing and Leadership Consultancy
- Award winning Author
- Certified NLP Practitioner and Personality Profiling Expert (MBTI, TetraMap)
Programme Fees
Module 1: Social Media Marketing Strategy & Optimisation
Course Fee: S$975.00 S$780.00
Course Fee After Eligible SSG Subsidies: From S$234.00
Module 2: Meta Marketing (Facebook and Instagram)
Course Fee: S$990.00 S$792.00
Course Fee After Eligible SSG Subsidies: From S$237.60
Module 3: TikTok Marketing
Course Fee: S$990.00 S$792
Course Fee After Eligible SSG Subsidies: From S$237.60
Module 4: LinkedIn Sales and Marketing
Course Fee: S$990.00 S$792.00
Course Fee After Eligible SSG Subsidies: From S$237.60
Module 5: Advanced Social Media Management
Course Fee: S$975.00 S$780.00
Course Fee After Eligible SSG Subsidies: From S$234.00
Certified Social Media Marketing Specialist (CSMMS) Programme
Nett Programme Fee: From S$1,180.80
Course Schedule
Total modules: 5 modules
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 25 Apr 2026 to 11 Jun 2026 | 9.00am - 6.00pm |
Multiple TrainersApply Now
|
| In-Person | 09 Jul 2026 to 13 Aug 2026 | 9.00am - 6.00pm |
Multiple TrainersApply Now
|
| In-Person | 10 Sep 2026 to 05 Oct 2026 | 9.00am - 6.00pm |
Multiple TrainersApply Now
|
| In-Person | 12 Nov 2026 to 10 Dec 2026 | 9.00am - 6.00pm |
Multiple TrainersApply Now
|
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Yes. However, this is not recommended unless you are able to meet the prerequisites for the course modules.
Yes, you will be able to attain the full certification without time limit. However, it would be recommended to attend a complimentary refresher course before proceeding with the remaining modules.
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Hear From Our Graduates
“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.
Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”
“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
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