How Fadhil Fo’ad Combined Videography with Digital Marketing to Elevate His Business
“I met professionals from different industries, and during one of my courses, I even secured a client. That connection has turned into an ongoing working relationship.”
Fadhil Fo’ad has been a freelance videographer for nearly a decade, crafting engaging video content for businesses. While working in an interior design company’s marketing team, he developed a keen interest in digital marketing. This curiosity led him to Equinet Academy, where he embarked on a journey to enhance his marketing expertise and elevate his videography business.
“Previously, I focused only on creating content. But after attending Equinet’s courses, I learned how to position my videos strategically within the marketing funnel. Now, I understand which types of content work best for awareness, engagement, and conversion.”
The Power of Practical Learning and Networking
For Fadhil, the most valuable aspect of the courses was learning directly from industry practitioners.
“The trainers are experienced marketers, and they dive deep into the subject matter. They don’t just scratch the surface—they ensure we fully grasp the strategies and tactics behind effective digital marketing.”
Beyond the classroom, Fadhil found the networking opportunities at Equinet incredibly beneficial.
“I met professionals from different industries, and during one of my courses, I even secured a client. That connection has turned into an ongoing working relationship.”
Room for Improvement: Enhancing the Learning Experience
While Fadhil appreciated the structured approach of the courses, he noted that some content-heavy topics, such as SEO and Digital Analytics, felt slightly rushed in a two-day format.
“These are complex subjects, and having more time to explore them in-depth would be beneficial. But the refresher courses provided by Equinet are a great solution, allowing us to revisit and reinforce our learning.”
He also suggested that trainers could prompt students more frequently throughout the lessons.
“Sometimes, due to time constraints, certain explanations move quickly. Regular check-ins from trainers would ensure that all students are following along and grasping key concepts.”
Support Beyond the Classroom
Fadhil highlighted the excellent post-course support available at Equinet Academy.
“If I ever have questions, I can reach out to the trainers directly or post in the LinkedIn Insider group. The trainers are responsive and willing to provide guidance even after the course ends.”
He also appreciated having access to course materials and resources for further learning.
Looking to the Future: More Hands-On Content Creation Courses
As digital marketing continues to evolve, Fadhil sees an increasing need for courses in live streaming and videography.
“Live streaming is becoming a major tool for brands, especially in e-commerce. A dedicated course on how to use live streaming effectively for marketing would be very useful.”
With content creation playing a vital role in digital marketing, he believes expanding Equinet’s offerings to include video editing and production would benefit many professionals looking to enhance their visual storytelling skills.
Final Thoughts
Fadhil’s experience at Equinet Academy has not only refined his marketing knowledge but also helped him grow his videography business. Through hands-on learning, expert guidance, and valuable networking opportunities, he has gained practical skills that directly impact his work.
For those looking to enhance their digital marketing expertise, Fadhil highly recommends Equinet Academy.
“Equinet provides a structured yet flexible learning experience with trainers who genuinely care about our growth. Whether you’re a content creator or a business owner, these courses will help you market smarter and achieve better results.”
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