Entries by equinet

What is Digital Marketing and Digital Marketing Strategy? (With Examples)

Definition and Basic Overview of Digital Marketing This digital marketing guide aims to provide you with a basic overview and a fundamental understanding of digital marketing. What is Digital Marketing? Digital marketing refers to any type of marketing activity that applies any forms of digital technology. Digital marketing activities include conducting market research using digital […]

Multi-Channel Attribution Models Explained

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders, and strikers. When the team scores a goal, we can attribute equal credit to each player. We can […]

Digital Marketing Case Studies in Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following on marketing discips: Search Engine Optimisation Social Media Marketing Marketing Digital Advertising Search Engine Marketing (SEM) Case study #1 – Express Colour Company Background ExpressColour is a boutique local commercial […]

New Partnership With SMEPORTAL.SG – By SPRING Singapore

Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses across multiple discips, channels, and platforms. We have also listed the following courses on the learning portal and hope to impart and equip SMEs with effective design skills and actionable digital marketing strategies: Social Media Marketing Search […]