50 Content Ideas for Content Marketing

Written Content:

#1 How-to Tutorials/Guides

Create a helpful guide or tutorial on a topic you’re an expert in and share it with your community. If it’s useful and provides great value to the reader, you may attract a fair amount of inbound links.

#2 List Posts

People love lists and are curious to see what’s in line. Whether it’s a list of the most influential people in your industry or a list of inspirational quotes by Seth Godin, make sure the title is catchy enough to arouse curiosity. i.e., “10 Things I Wouldn’t Do If I Had a Million Dollars”.

#3 Resource Directory

Browse the web for high-quality, up-to-date resources on a specific topic and compile them into a single, well-organised page, such as “Top Recommended Tools and Resources for [Topic]”, using platforms like Notion, Airtable, or Google Sites. Instead of simply listing links, structure the page into themed sections (e.g., Getting Started, Advanced Tactics, Templates & Tools), and include a mix of authoritative guides, video tutorials, tool roundups, and downloadable templates. Tools like Bitly and Sniply can help you track engagement or add CTAs. Updating the directory regularly will ensure it remains valuable and relevant to your audience.

#4 Share an Interesting Conversation

Share an eye-opening or humorous conversation, whether it’s a tweet, LinkedIn comment thread, Reddit post, or email exchange, that others can relate to or learn from. Take a screenshot, add your perspective, and post it in a way that suits the platform’s tone and audience.

#5 Response Posts

It could be a response to a comment on your blog post, a question on a forum, or a response to a Tweet or Facebook post. Write a response post and direct traffic back to it.

#6 Curate Content and Credit the Authors

This type of content marketing also corresponds with the link-building technique known as Egobaiting, where you bait influential people in your industry to share your content.

#7 Express an Opinion

Don’t be afraid to take a stand. Share your take on a controversial topic in your industry and link back to the original news source to provide context.

#8 Share a Failure

Admitting failure and being open about it commands respect. Share how you’ve learnt from a grave mistake and share with others how to avoid making the same mistakes.

#9 Solve a Known Problem

For every problem, there is a solution. Identify a common problem in your niche, find a solution, and share your findings in a blog post. Helping others solve problems builds trust and authority.

#10 Comparison Article

Sometimes, it’s hard to make up your mind when you come across two similar-themed products. i.e., “Google AdSense or Chitika, which is better?”

#11 Promotional Article

A promotional article should be interesting and beneficial to read. Without hard selling, tell your readers about the value your products and services might bring to them.

#12 Deals

Everyone loves a good deal. If you have an irresistible deal or promotion, include a “discount for two or more” offer, and it’ll likely double the number of shares. Be sure to feature it across your various online channels, e.g., blog, Facebook, X, TikTok, etc.

#13 Controversial Argument

It gets really interesting when one party disagrees with a hard-to-disagree-with statement. If you can argue interestingly and sensibly, you could gain yourself a loyal following.

#14 Topical Debate

Everything can be seen from another point of view. The question is, how are you going to debate in such a way that convinces people to look at something differently?

#15 Seasonal Campaign Contents

Celebrate festive seasons with campaign content that resonates, be it a holiday greeting, a limited-time offer, or a themed giveaway. Use this opportunity to tease upcoming events or promotions and build anticipation among your audience.

#16 Start a Series of Articles on a Certain Topic, i.e., Part 1, 2, 3…

People like to anticipate, and if you’re talking about a certain topic of interest, break your topic into a series and end each post with a compelling cliffhanger. This keeps readers coming back for the next installment.

#17 Latest News Updates

Keeping up with the latest trends shows you’re an authority in your niche. In addition, Google loves fresh content and may rank your blog post on the first page for a trending search query.

#18 Shocking News

If you’re one of the first few to discover some industry-related shocking news, cover it and engage your readers by asking for their opinions and comments.

#19 Organize an Event or a Contest

Get your attendees or participants to share the event or contest on their own blogs and social media profiles.

#20 Events Coverage

Attend a live event and blog about it. Share your views on the positives and negatives, what are the highlights, and how it could be improved in the future.

#21 Hashtag/Trend Recaps

Track trending hashtags on platforms like TikTok, LinkedIn, or X and curate standout posts, comments, or discussions that spark conversation. Turn them into a quick recap or commentary piece to keep your audience informed and engaged.

#22 News Announcements + Visual Recaps

Share important brand updates or announcements, such as product launches or major milestones, through visually engaging recaps and clear, concise posts. Pair your update with graphics, short videos, or carousels to maximise reach and audience impact.

#23 White Papers

A white paper is an in-depth, authoritative report written to help readers understand a problem, solve an issue, or make a decision. Expertly written white papers demonstrate knowledge in your niche and turn your site into a resource hub for useful information.

#24 Memorable Quotes

Create a list of meaningful and memorable quotes from influential people in your industry. Share your views on each quote and reach out to the authors and ask them to share your post.

#25 Short Stories

Facts tell, stories sell. Next time you’re in the mood for some storytelling, write a short story that’s in line with your purpose. Here’s a good example.

#26 Humorous Content

If your content is humorous enough to trigger some laughter, people will want to spread the laughter on their social profiles. Who knows, it may even go viral.

#27 Reasons Why…

Start your article with “7 Reasons Why…” to arouse curiosity and give your readers a reason to check out your article.

#28 Predictions

If you have a strong feeling about the outcome of something, it won’t hurt to do a little prediction. Don’t worry about being wrong. After all, if things didn’t go the way you predicted they would, everyone would understand that it’s just a prediction.

#29 Bust a Myth

Every once in a while, you’ll come across a flat-out myth. It’s about time you bust every single one of them.

#30 Behind-the-Scenes Reflections

Share behind-the-scenes reflections on your work or creative process to offer a more personal, authentic glimpse into your journey. These candid updates can foster deeper connections with your audience and humanise your brand.

#31 Conduct Interviews

Identify and list the experts in your niche and schedule an email interview with them. Once you’ve interviewed them. Publish the interview on your blog and link back to the interviewee’s site. It’s a win-win: valuable insights for your audience, and exposure for your guest, thanking them for their time. You might also get a shoutout from them.

#32 User Generated Content

Suitable for review sites like TripAdvisor and Q&A sites like Reddit and Quora. It could be a good idea to allocate a section on your website dedicated to reviews or Q&As.

#33 Market Trend Reports

Studying and gathering data and then creating an in-depth, eye-opening report on the latest market trends can help you establish yourself as an authority in your niche.

#34: Reveal Survey Results

Conduct a survey once in a while. Once the results are finalised, give some insights as to why the results turned out to be what they are.

#35 Product Reviews and Testimonials

Write product reviews and request that the publisher feature your review on their company site or product. If they have a site with authority, getting your testimonials and a link back to your site can be a worthy investment.

#36 Case Studies

Create a compelling case study based on your observations and backed by research. If you tackle a controversial subject, it could get really interesting.

#37 Update Your Articles

Go back and update your articles once in a while. Sometimes, there may be too much to update that it would be better to write a new article from scratch. Include a link from the old post to direct readers to the updated post.

Non-Written Content:

#38 Images

Share original visuals or create social carousels that showcase your work, ideas, or insights in a visually engaging format. Platforms like Instagram, LinkedIn, and even photo-sharing sites like Unsplash or Pexels can help expand your reach, just include proper licensing or credit guidelines if reuse is allowed.

#39 Infographics

Gather enough information on a particular subject to put together an infographic. There are many types of infographics you can create – data-driven statistics, market research, how-to guides, etc.

#40 Canva Templates or Figma Kits

Share customisable Canva templates or Figma kits that your audience can easily use for their projects, such as social media posts, presentations, or web design. These modern design resources are highly shareable and offer practical value to your community.

#41 WordPress Templates

If you have great WordPress templates that are free for the public to use, zip them up and share them on free WordPress templates sites.

#42 CanvaTemplates

If you have any beautifully designed Canva templates you’d like to give away, zip them up and share them on a free Canva Template sharing site.

#43 Memes

An Internet meme is an idea, style, or action that spreads, often as mimicry, from person to person via the Internet, as with imitating the concept.

#44 Mind Maps

Mind maps are great, visually outlined diagrams, and can demonstrate your extensive knowledge on a certain topic.

#45 Charts

A chart is a graphical representation of data in which “the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart”. A chart can represent tabular numeric data, functions, or some kinds of qualitative structure and provide different information.

#46 Podcasts

A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.

#47 Webinars

Webinars are a great way to demonstrate authority on a topic and get attention from interested prospects. A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals via the Internet.

#48 Interesting Videos

It could be a video of your cat chasing your dog or an interesting find that you had discovered in your niche. Interesting videos are shareable, especially if they contain insightful or humorous elements.

#49 Comparison Tables

Comparison tables that are detailed and list all the important differences between two or more features are share-worthy and will attract lots of shares.

#50 Slideshows

Create slideshows with visuals, charts, and brief explanations. Platforms like Canva help you reach new audiences and boost engagement.

And there you go, 50 content ideas for your content marketing campaigns!

There are many types of content that you can create for your content marketing strategy. The problem is knowing which content ticks with your audience, and which won’t. If you face the same problem, you may want to check out the skyscraper technique article by Brian Dean.

At Equinet Academy, we also offer a Content Marketing Strategy Course, which will teach you how to craft and execute a sustainable content marketing plan. We also offer an array of other digital marketing courses taught in person in Singapore or online.

Do you have any of your own original content ideas not mentioned above, or did I already list everything?