Fractional CMO for High-Growth Startups Across 4 Continents
Founder of JET.AVE and Agency Head at Metric Digital
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The Complete Digital Marketing Course offers an accessible, practical, and highly structured entry into the fast-moving world of digital marketing.
Designed for absolute beginners and early-career marketers, this course equips you with the essential knowledge, practical skills, and confidence to plan and execute basic digital marketing campaigns across multiple platforms.
Through a blend of self-paced e-learning videos, in-person sessions, project-based work, and live mentoring support, you will walk away with a broad understanding of digital marketing — plus a portfolio of real-world project deliverables that showcase your new skills.
Learn, practise, and build the foundational skills you need to succeed in approximately 1 month — whether you’re starting a career, growing your business, or simply future-proofing your expertise.
Course Duration
1.5 months
48 hours of training and assessment
Includes in-person practical sessions, asynchronous learning, project weeks, and live mentorship check-ins.
Target Audience
Aspiring marketers with little or no experience
Career switchers looking to enter digital marketing
Entrepreneurs and business owners managing their own marketing
Creative professionals looking to add marketing skills to their portfolio
Anyone seeking a comprehensive, beginner-friendly introduction to digital marketing
No prior digital marketing knowledge is required.
Course Structure
The course follows a rhythm of:
Learning Weeks: Self-paced e-learning, quizzes, and in-person classes
Project Weeks: Practical project application, live mentorship clinics, and feedback sessions
You’ll progressively build your capabilities across key digital marketing areas with a real-world project deliverable for every module.
You will also benefit from:
Unlimited lifetime post-training mentoring via our insider community
Live Ask Me Anything sessions during project weeks
3 years’ access to recorded e-learning videos and course resources/learning materials
Post-course support for further learning pathways and career guidance
Course Objectives
By the end of the course, you will be able to:
Elaborate how digital marketing channels fit together to drive business outcomes
Create a simple digital marketing strategy aligned to goals and customer journeys
Build basic landing pages and websites optimised for conversions
Launch and manage beginner-level campaigns on Google, Meta, LinkedIn, and TikTok
Develop SEO-optimised content strategies and apply link building principles
Set up and read performance dashboards using Google Analytics 4 (GA4)
Implement basic email marketing automations and nurture flows
Use AI tools to assist with content creation and marketing ideation
Optimise websites and campaigns using CRO techniques and data insights
Complete and present a final digital marketing strategy project
Final Project Deliverables
By the end of the course, you will have completed practical deliverables including:
A full digital marketing channel audit
Brand messaging kit and 1-month content calendar
Published landing page and SEO implementation
Google and Meta ad campaigns
A filmed TikTok video and LinkedIn strategy plan
GA4 dashboard and attribution report
Email marketing automation setup
Final integrated digital marketing strategy deck
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ The Complete Digital Marketing course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management
Course Code: TGS-2025055287
Course Support Period: 28 May 2025 – 27 May 2027
Course Outline
You’ll cover all major disciplines of digital marketing:
Understand how digital marketing works, the customer journey, funnels, and campaign goal setting.
Understand what digital marketing is and how it works
Learn about the marketing funnel and customer journey stages
Overview of digital channels: paid, owned, and earned media
Introduction to campaign goals, KPIs, and strategic planning
Create your brand’s voice, visual identity, and positioning strategy.
Define brand mission, vision, and value proposition
Create basic brand guidelines (tone of voice, colours, logo usage)
Craft messaging pillars for consistent communication
Understand brand positioning in digital environments
Plan strategic content across different platforms to support brand objectives.
Plan and structure a content calendar for 30 days
Identify content pillars and match them to funnel stages
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
Yes — this course is designed specifically for beginners. You’ll be introduced to all major areas of digital marketing, with step-by-step guidance, practical projects, and full support from our trainers. No prior marketing or technical experience is required.
The course runs over approximately 1.5 months and includes:
Self-paced e-learning videos to cover essential theory
Full-day in-person sessions for hands-on skills
Weekly project work to apply learning immediately
Live mentorship clinics during project weeks for guidance and feedback
This blend of structured flexibility ensures you can learn deeply without being overwhelmed.
You’ll walk away with practical, beginner-to-intermediate skills across SEO, social media, paid ads, content creation, email marketing, Google Analytics 4, AI tools, and more.
You’ll also complete a final strategy project that brings everything together in one cohesive marketing plan.
This course is a foundational overview. If you wish to go deeper into any discipline — like SEO, social media, content, or advertising — you can enrol in our individual Certified Specialist Tracks, which provide in-depth and advanced training.
Yes, if the course is structured right — and it is. We’ve spaced the sessions intentionally with a learning-project rhythm. Each week builds on the last, giving you time to learn, apply, and reflect with trainer support along the way.
If you prefer a more extended pace, our modular certification programmes may be a better fit.
You’ll receive guidance from experienced practitioners via:
Full-day in-person training sessions
Live online mentorship clinics during project weeks
Individualised feedback on your deliverables
Ongoing access to an exclusive insider support community
All theory is delivered through pre-recorded e-learning videos, which you’ll have 3 years’ access to. If you miss a live session, you can catch up via the materials and connect with trainers during mentorship check-ins.
After completing the course and final assessment, you will:
Receive a Certificate of Completion
Gain lifetime post-training mentoring support
Join an exclusive alumni insider community
Be eligible to pursue advanced specialist modules or receive career advisory guidance
Every module includes hands-on tasks. You’ll build:
A WordPress landing page
A Google Ads and Meta Ads campaign
A filmed TikTok video
A content calendar and brand kit
A GA4 dashboard and attribution report
An email automation workflow
…and more.
Your final project will integrate all these into a beginner-level strategy presentation deck.
Just a laptop and an open mind. We provide all software access, materials, worksheets, and templates you’ll need to complete each session’s hands-on work.
You’re in Good Company
Industry leading organisations who’ve sent their teams for upskilling at Equinet
