Course Description

This programme is designed to equip you with the necessary skills to develop a comprehensive digital marketing strategy and implementation plan, boosting your portfolio as a result.

Spanning across 4 months, learners will conduct audits, perform market research, set campaign objectives, create campaign plans, and develop a digital marketing optimisation strategy.

Each learner will work on developing a strategic plan either for their own company or a host organisation. Learners will benefit from the guidance of mentors who are industry veterans in digital marketing, enabling them to create actionable and data-driven strategies.

View completed Digital Marketing Capstone (Synchronous E-Learning) by our graduates:

• Sample Portfolio (Graduate 1)
• Sample Portfolio (Graduate 2)

Pre-requisites

• Strong Foundational Knowledge of Digital Marketing Concepts:
  learners should have a foundational understanding of core digital marketing concepts, such as SEO/SEM, social media marketing, content marketing, and digital marketing analytics. This can be demonstrated by completing the Certified Digital Marketing Strategist programme or having equivalent work experience.
• Experience in Marketing or Related Field:
  learners should have at least 1 year of experience in marketing, communications, or a related role where they have been exposed to basic marketing strategies and tools. Experience in a digital marketing capacity is highly recommended.
• Familiarity with Digital Marketing Tools:
  learners should be comfortable using basic digital marketing tools such as Google Analytics, social media management platforms (e.g., Hootsuite, Buffer), or email marketing software. Experience in using paid advertising platforms (Google Ads, Facebook Ads) is a plus.
• Access to an Organisation or Host Company:
  learners must have access to a company (whether their own or a host organisation) where they can apply the digital marketing strategies and audits developed throughout the course. Company-sponsored learners may use their own organisation, while non-sponsored learners will be attached to a host company.
• Basic Analytical Skills:
  learners should have basic analytical skills, including understanding performance metrics, interpreting data, and making data-driven decisions.
• Comfort with Presenting:
  learners should be comfortable delivering presentations as they will be required to present their strategic marketing plans during the course.

Learners should first secure a host organisation as a criteria to enrol for this programme using this outreach kit.

Target Audience

This programme is designed for a diverse range of professionals who are looking to develop or enhance their digital marketing strategic planning skills. Whether you are a marketing professional aiming to take on a more strategic role, an entrepreneur seeking to grow your business, or a consultant looking to expand your service offerings, this course provides the knowledge and hands-on experience necessary to create comprehensive, data-driven digital marketing strategies.

• Marketing Professionals:
  Mid-level executives or managers looking to enhance their strategic digital marketing skills.
• Business Owners and Entrepreneurs:
  Individuals aiming to develop an in-house digital marketing strategy to grow their business.
• Digital Marketing Specialists:
  Professionals seeking to expand their expertise by integrating multiple digital channels into cohesive strategies.
• Marketing Consultants and Freelancers:
  Consultants looking to offer more comprehensive strategic marketing services to clients.
• Corporate Marketing Teams:
  Teams aiming to align digital marketing strategies with business goals and streamline multi-channel efforts.
• Career Changers:
  Individuals transitioning into digital marketing who want to build strategic planning skills.
• Organisation-Sponsored learners:
  Employees tasked with developing customised digital marketing strategies for their organisations.

Course Highlights

In this digital marketing capstone – develop implementation plan, trainees will learn:

• Develop a complete digital marketing strategy tailored to your organisation or host company.
• Gain hands-on experience in auditing digital marketing performance, conducting market research, and setting SMART KPIs.
• Work with experienced mentors to optimise your strategies using data-driven techniques.
• Learn to integrate multiple digital marketing channels into cohesive campaign plans.
• Personalised learning and mentoring throughout the programme including post-training mentoring

Learning Outcomes

By the end of this programme, learners will be able to:

• Conduct a comprehensive digital marketing audit, assessing current performance and available resources.
• Perform detailed market research and competitive benchmarking to understand customer needs and market dynamics.
• Set measurable marketing objectives and SMART KPIs that align with business goals.
• Develop and execute multi-channel digital marketing campaigns, focusing on customer journeys.
• Utilise analytics to track performance, optimise campaigns, and make data-driven decisions for future improvements.
• Present a fully integrated digital marketing strategic plan for their company or host organisation.
• Seek employment in digital marketing related roles with the assistance of Equinet Academy through the Digital Marketing Career Programme

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Capstone – Develop Implementation Plan assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing

Course Code: TGS-2025052606
Course Support Period: 01 Jan 2025 – 26 Jan 2027

Learning Units and Topics

Assessment Methods and K&A Mapping:

• Individual Project Assessment (Strategic Plan Development)
• Role-Playing Pitch Presentation

Course Fees & Fundings

Course Fee:
S$1,500.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$450.00 (inclusive of 9% GST) after SSG Subsidies

Check your eligible grant amount and nett payable course fees when you apply now.

Frequently Asked Questions (FAQ)

Still have unanswered questions? Check out the FAQs page or submit an enquiry.