Programme Overview

Through this Certified Digital Marketing Strategist programme, you will be provided with ample opportunity to implement practice on real world projects.

If you are seeking a career in digital marketing, this will enable you to gain the experience employers look for. Additionally, you will be supported by experienced mentors who will guide you through the duration of your individual projects.

By completing the 7 digital marketing modules, you will further enhance your practical knowledge and skills application of digital marketing, equipping you with the ability to execute your campaigns D.I.Y. or manage a team.

  1. Digital Marketing Foundations (Fundamentals)
  2. Digital Advertising
  3. Social Media Marketing Strategy & Optimisation
  4. Digital Content Creation & Content Marketing Strategy
  5. Search Engine Optimisation (SEO) Strategy
  6. Email Marketing & Marketing Automation
  7. Digital Marketing Analytics & Optimisation (Google Analytics 4)

This comprehensive programme will also add an essential set of industry-relevant digital marketing skills to your resume. These skills will enable you to make notable improvements to marketing conversions and return on investment.

Preview sample digital marketing strategic plan completed by a graduate of this programme.

Programme Highlights

  • In-depth coverage of essential and advanced digital marketing topics, including SEO, social media, content creation, email marketing, and digital analytics.
  • Practical projects and real-world case studies for experiential learning.
  • Participants receive the Certified Digital Marketing Strategist v2 certification and WSQ Statement of Attainments for each module completed.
  • Courses are taught by instructors with extensive industry experience.
  • Provides access to digital marketing tools, templates, checklists, and guides.
  • Opportunities to network with industry professionals and peers.
  • Continuous support and mentorship throughout the programme.

Programme Objectives

By the end of the programme, participants will be able to:

  • Articulate the fundamental principles and concepts of digital marketing.
  • Develop and implement strategic digital marketing plans tailored to specific business objectives.
  • Evaluate and interpret digital marketing data to measure campaign performance and derive actionable insights.
  • Design and execute effective digital marketing campaigns across various platforms, including SEO, social media, content marketing, and email marketing.
  • Assess the effectiveness of different digital marketing tools and technologies to optimize campaign outcomes.
  • Demonstrate leadership skills in managing digital marketing teams and projects.
  • Generate innovative digital marketing strategies to stay ahead in the competitive landscape.

Certificate

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Digital Marketing Strategist (CDMS) v2 certificate issued by Equinet Academy.

 

Programme Modules

Topics Covered

  • Learning Unit 1: Introduction to Digital Marketing
  • Learning Unit 2: Digital Marketing Funnels
  • Learning Unit 3: Digital Marketing Strategies
  • Learning Unit 4: Digital Marketing Analytics

Hands-on Project-based Assignment

  • Develop an integrated digital marketing plan comprising of at least 3 digital marketing channels

Learning Outcomes

By the end of the module, trainees will be able to determine the appropriate channels and develop a basic digital marketing strategy for a business.

Topics Covered

  • Learning Unit 1: Introduction to Digital Advertising
  • Learning Unit 2: Digital Advertising Channels
  • Learning Unit 3: Develop Digital Advertising Strategy
  • Learning Unit 4: Digital Advertising Analytics

Hands-on Project-based Assignment

  • Draft an integrated digital media plan with defined budgets, timelines, audience targeting methods, ad creatives, and funnel strategies across multiple digital advertising platforms
  • Create digital advertising campaigns through hands-on practical sessions on media platforms such as Google Ads

Learning Outcomes

By the end of the module, trainees will be able to manage digital advertising campaigns in-house or outsourced.

Topics Covered

  • Learning Unit 1: The Fundamentals of Social Media
  • Learning Unit 2: Planning a Social Media Strategy
  • Learning Unit 3: A Planned Approach to Developing Social Media Content
  • Learning Unit 4: Amplify Social Media Content
  • Learning Unit 5: Social Media Analytics and Reporting
  • Learning Unit 6: Social Media Community Management

Hands-on Project-based Assignment

  • Create customer avatars (personas) across 5 different dimensions
  • Craft a social media content matrix, social media post, and content calendar along the funnel stages (awareness, consideration, conversion, loyalty) and across various social media platforms

Learning Outcomes

By the end of the module, trainees will be able to apply strategies to grow a brand’s social media influence.

Topics Covered

  • Learning Unit 1: Content Marketing Fundamentals
  • Learning Unit 2: Content Planning (Design)
  • Learning Unit 3: Content Creation (Develop)
  • Learning Unit 4: Content Distribution (Deploy)
  • Learning Unit 5: Content Measurement (Decode)

Hands-on Project-based Assignment

Develop content marketing strategy for an organisation.

Learning Outcomes

By the end of the module, trainees will be able to build a content marketing strategy and manage a content team.

Topics Covered

  • Learning Unit 1: Introduction to SEO
  • Learning Unit 2: Keyword Research and On-Page SEO
  • Learning Unit 3: Link Building (Off-Page SEO)
  • Learning Unit 4: SEO Analytics

Hands-on Project-based Assignment

  • Conduct keyword research and SEO ranking analysis on a live website, targeting profitable keywords to rank on the top positions of Google’s natural search results
  • Utilise industry SEO tools to create a keyword, on-page SEO, link building, and an SEO ranking action plan

Learning Outcomes

By the end of the module, trainees will be able to recommend strategies to increase a website’s organic SEO rankings on Google.

Topics Covered

  • Learning Unit 1: Introduction to Email Marketing and Marketing Automation
  • Learning Unit 2: Foundations of Email Marketing
  • Learning Unit 3: Build and Grow an Email List
  • Learning Unit 4: Develop Email Marketing Messaging and Communication Structure
  • Learning Unit 5: Develop Email Marketing Strategy
  • Learning Unit 6: Email Marketing Analytics and Optimisation
  • Learning Unit 7: Lifecycle Marketing and Marketing Automation
  • Learning Unit 8: Automation with Drip Campaigns
  • Learning Unit 9: Automation with Triggers
  • Learning Unit 10: Advanced Email Marketing Analytics and Optimisation

Hands-on Project-based Assignment

Develop email marketing strategy for an organisation.

Learning Outcomes

By the end of the module, trainees will be able to set up and manage email marketing campaigns.

Topics Covered

  • Learning Unit 1: Digital Marketing Analytics Fundamentals
  • Learning Unit 2: Digital Marketing Analytics Tools and Techniques
  • Learning Unit 3: Setting Up and Accessing Google Analytics 4
  • Learning Unit 4: Understand Your Users
  • Learning Unit 5: Exploring Your Traffic
  • Learning Unit 6: Determining User Engagement
  • Learning Unit 7: Tracking Monetisation and Conversions

Hands-on Project-based Assignment

  • Craft business questions to identify appropriate digital marketing analytics reports and metrics to draw marketing insights from
  • Create a website measurement plan to track and evaluate digital marketing campaign performance

Learning Outcomes

By the end of the module, trainees will be able to measure digital marketing campaign performance and provide insightful recommendations.

Meet Your Instructors

Razy Shah
  • 20+ Years of Industry Experience
  • Co-founder of 2Stallions Digital Marketing Agency
  • Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022
Ian Ong
  • Co-founder of Roots Digital | Digital Marketing Expert
  • Worked with Leading Brands: Microsoft, Intel, Takashimaya, and More
  • Spearheaded Campaigns for Ministry of Education, NUS Cancer Institute, Parkway Pantai
Walter Lim
  • Over 20+ Years of Social Media Management Experience
  • Founder of Cooler Insights, a Leading Digital Marketing Agency
  • Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
Kevin Dam
  • Founder & Director of Product & Marketing, Aemorph Digital Agency
  • 10+ Years of Expertise in Digital Marketing and SEO
  • Strategic SEO Consultant for Leading Global Brands
Dhawal Shah
  • Co-founder & Regional MD at 2Stallions Digital Marketing Agency
  • Clients include AXA, Fujifilm & Stanley Black & Decker
  • ACTA-Certified Corporate Trainer Across Southeast Asia
Avantika Jain
  • Founded and Scaled 3 Profitable Businesses
  • Advisor for $2.5M+ in Daily Sales on Lazada Campaign Days
  • Mentor at Singapore International Foundation’s Young Social Entrepreneurs Program

Programme Fees

Module 1: Digital Marketing Essentials
Course Fee: S$250 S$200.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$60.00

Module 2: Digital Advertising Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 3: Social Media Marketing Strategy & Optimisation
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 4: Digital Content Creation & Content Marketing Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 5: Search Engine Optimisation (SEO) Strategy
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 6: Email Marketing & Marketing Automation
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 7: Digital Marketing Analytics & Optimisation (Google Analytics 4)
Course Fee: S$975.00 S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Certified Digital Marketing Strategist (CDMS v2) Programme
Nett Programme Fee: From S$1,464.00 (inclusive of 9% GST)

Course Schedule

Learning Mode Course Dates Duration Trainer
In-Person 28 May 2025 to 25 Jul 2025 9.00am - 6.00pm Multiple Trainers
Online via Zoom 17 Jun 2025 to 15 Aug 2025 9.00am - 6.00pm Multiple Trainers
In-Person 30 Jun 2025 to 29 Aug 2025 9.00am - 6.00pm Multiple Trainers
In-Person 16 Jul 2025 to 12 Sep 2025 9.00am - 6.00pm Multiple Trainers
In-Person 27 Aug 2025 to 10 Oct 2025 9.00am - 6.00pm Multiple Trainers
Online via Zoom 13 Sep 2025 to 09 Nov 2025 9.00am - 6.00pm Multiple Trainers
In-Person 24 Sep 2025 to 21 Nov 2025 9.00am - 6.00pm Multiple Trainers

Click on the course dates above to register online.

Hear From Our Graduates

June Ming Senior Marketing Officer, Shimano

Highly impressed with the course structure, trainer’s expertise and I think that overall the course experience is worth it. Prior the attending the courses, my digital marketing knowledge is very surface level, just testing strategies through trial and error.

I’m happy to have grasped new digital marketing principles, and even though the courses were packed chock full of info, I still find that I’m able to recall the highlights and summary. Thoroughly impressive courses and I am looking forward to more intensive courses.”

Sandy Tan Associate Director, Commercial, CSL Behring

“I am marketing trained but Equinet Academy’s courses added the digital element which I lacked the expertise on. Hence, I think these are good course to pursue for all marketers. It will be very helpful for my future where digitalisation is the way and I will need to acquire these skills, to stay updated and adept in the field.

These courses have helped me to appreciate and better understand the specifics I need to ask for in my future campiagns, instead of relying solely on media agencies or my direct reports.”

Sue-Ann

“The courses offered seem relevant not only to my interests but also to my job. This has been helpful in giving me a better understanding of digital marketing strategies and how I can help support business teams in my company to better strategize their digital marketing needs.

The courses I’ve taken so far have been useful in giving me a good understanding on the topics covered and I have definitely grown in confidence with learning how to use the tools shared during the courses with Equinet. I would be keen to consider more modules in the near future.”

Success Stories
That Inspire

“This program helped me determine the areas I can look at as a digital marketer to better optimise my results along the way.”

“One thing I really like about Equinet is they offer post-training support, so even after I’ve finished my courses, I am still able to communicate with the trainers and get actionable advice. “

Frequently Asked Questions (FAQ)

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

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