Equinet Academy

Certified Digital Marketing Strategist (CDMS) v2

Apply Real World Digital Marketing Strategies With Hands-On Guidance From Veteran Practitioners

Programme Overview

Through this Certified Digital Marketing Strategist programme, you will be provided with ample opportunity to implement practice on real world projects.

If you are seeking a career in digital marketing, this will enable you to gain the experience employers look for. Additionally, you will be supported by experienced mentors who will guide you through the duration of your individual projects.

By completing the 7 digital marketing modules, you will further enhance your practical knowledge and skills application of digital marketing, equipping you with the ability to execute your campaigns D.I.Y. or manage a team.

This comprehensive programme will also add an essential set of industry-relevant digital marketing skills to your resume. These skills will enable you to make notable improvements to marketing conversions and return on investment.

Preview sample digital marketing strategic plan completed by a graduate of this programme.

Programme Highlights

In-depth coverage of essential and advanced digital marketing topics, including SEO, social media, content creation, email marketing, and digital analytics.
Practical projects and real-world case studies for experiential learning.
Participants receive the Certified Digital Marketing Strategist v2 certification and WSQ Statement of Attainments for each module completed.
Courses are taught by instructors with extensive industry experience.
Provides access to digital marketing tools, templates, checklists, and guides.
Opportunities to network with industry professionals and peers.
Continuous support and mentorship throughout the programme.

Programme Objectives

By the end of the programme, participants will be able to:

Articulate the fundamental principles and concepts of digital marketing.
Develop and implement strategic digital marketing plans tailored to specific business objectives.
Evaluate and interpret digital marketing data to measure campaign performance and derive actionable insights.
Design and execute effective digital marketing campaigns across various platforms, including SEO, social media, content marketing, and email marketing.
Assess the effectiveness of different digital marketing tools and technologies to optimize campaign outcomes.
Demonstrate leadership skills in managing digital marketing teams and projects.
Generate innovative digital marketing strategies to stay ahead in the competitive landscape.

Certificate

Candidates who have demonstrated competency in the programme will attain WSQ Statement of Attainments (SOAs) awarded by SkillsFuture Singapore and the Certified Digital Marketing Strategist (CDMS) v2 certificate issued by Equinet Academy.

Programme Modules

Module 1: Digital Marketing Foundations (Fundamentals)

Topics Covered

Learning Unit 1: Introduction to Digital Marketing
Learning Unit 2: Digital Marketing Funnels
Learning Unit 3: Digital Marketing Strategies
Learning Unit 4: Digital Marketing Analytics

Hands-on Project-based Assignment

Develop an integrated digital marketing plan comprising of at least 3 digital marketing channels

Learning Outcomes

By the end of the module, trainees will be able to determine the appropriate channels and develop a basic digital marketing strategy for a business.

Module 2: Digital Advertising Strategy

Topics Covered

Learning Unit 1: Introduction to Digital Advertising
Learning Unit 2: Digital Advertising Channels
Learning Unit 3: Develop Digital Advertising Strategy
Learning Unit 4: Digital Advertising Analytics

Hands-on Project-based Assignment

Draft an integrated digital media plan with defined budgets, timelines, audience targeting methods, ad creatives, and funnel strategies across multiple digital advertising platforms
Create digital advertising campaigns through hands-on practical sessions on media platforms such as Google Ads

Learning Outcomes

By the end of the module, trainees will be able to manage digital advertising campaigns in-house or outsourced.

Module 3: Social Media Marketing Strategy & Optimisation

Topics Covered

Learning Unit 1: The Fundamentals of Social Media
Learning Unit 2: Planning a Social Media Strategy
Learning Unit 3: A Planned Approach to Developing Social Media Content
Learning Unit 4: Amplify Social Media Content
Learning Unit 5: Social Media Analytics and Reporting
Learning Unit 6: Social Media Community Management

Hands-on Project-based Assignment

Create customer avatars (personas) across 5 different dimensions
Craft a social media content matrix, social media post, and content calendar along the funnel stages (awareness, consideration, conversion, loyalty) and across various social media platforms

Learning Outcomes

By the end of the module, trainees will be able to apply strategies to grow a brand’s social media influence.

Module 4: Digital Content Creation & Content Marketing Strategy

Topics Covered

Learning Unit 1: Content Marketing Fundamentals
Learning Unit 2: Content Planning (Design)
Learning Unit 3: Content Creation (Develop)
Learning Unit 4: Content Distribution (Deploy)
Learning Unit 5: Content Measurement (Decode)

Hands-on Project-based Assignment

Develop content marketing strategy for an organisation.

Learning Outcomes

By the end of the module, trainees will be able to build a content marketing strategy and manage a content team.

Module 5: Search Engine Optimisation (SEO) Strategy

Topics Covered

Learning Unit 1: Introduction to SEO
Learning Unit 2: Keyword Research and On-Page SEO
Learning Unit 3: Link Building (Off-Page SEO)
Learning Unit 4: SEO Analytics

Hands-on Project-based Assignment

Conduct keyword research and SEO ranking analysis on a live website, targeting profitable keywords to rank on the top positions of Google’s natural search results
Utilise industry SEO tools to create a keyword, on-page SEO, link building, and an SEO ranking action plan

Learning Outcomes

By the end of the module, trainees will be able to recommend strategies to increase a website’s organic SEO rankings on Google.

Module 6: Email Marketing & Marketing Automation

Topics Covered

Learning Unit 1: Introduction to Email Marketing and Marketing Automation
Learning Unit 2: Foundations of Email Marketing
Learning Unit 3: Build and Grow an Email List
Learning Unit 4: Develop Email Marketing Messaging and Communication Structure
Learning Unit 5: Develop Email Marketing Strategy
Learning Unit 6: Email Marketing Analytics and Optimisation
Learning Unit 7: Lifecycle Marketing and Marketing Automation
Learning Unit 8: Automation with Drip Campaigns
Learning Unit 9: Automation with Triggers
Learning Unit 10: Advanced Email Marketing Analytics and Optimisation

Hands-on Project-based Assignment

Develop email marketing strategy for an organisation.

Learning Outcomes

By the end of the module, trainees will be able to set up and manage email marketing campaigns.

Module 7: Digital Marketing Analytics & Optimisation (Google Analytics 4)

Topics Covered

Learning Unit 1: Digital Marketing Analytics Fundamentals
Learning Unit 2: Digital Marketing Analytics Tools and Techniques
Learning Unit 3: Setting Up and Accessing Google Analytics 4
Learning Unit 4: Understand Your Users
Learning Unit 5: Exploring Your Traffic
Learning Unit 6: Determining User Engagement
Learning Unit 7: Tracking Monetisation and Conversions

Hands-on Project-based Assignment

Craft business questions to identify appropriate digital marketing analytics reports and metrics to draw marketing insights from
Create a website measurement plan to track and evaluate digital marketing campaign performance

Learning Outcomes

By the end of the module, trainees will be able to measure digital marketing campaign performance and provide insightful recommendations.

Meet Your Instructors

Razy Shah

20+ Years of Industry Experience
Co-founder of 2Stallions Digital Marketing Agency
Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022

Ian Ong

Co-founder of Roots Digital | Digital Marketing Expert
Worked with Leading Brands: Microsoft, Intel, Takashimaya, and More
Spearheaded Campaigns for Ministry of Education, NUS Cancer Institute, Parkway Pantai

Walter Lim

Over 20+ Years of Social Media Management Experience
Founder of Cooler Insights, a Leading Digital Marketing Agency
Clients include Pan Pacific Hotel Group, Citibank, and Kaplan

Kevin Dam

Founder & Director of Product & Marketing, Aemorph Digital Agency
10+ Years of Expertise in Digital Marketing and SEO
Strategic SEO Consultant for Leading Global Brands

Dhawal Shah

Co-founder & Regional MD at 2Stallions Digital Marketing Agency
Clients include AXA, Fujifilm & Stanley Black & Decker
ACTA-Certified Corporate Trainer Across Southeast Asia

Avantika Jain

Experienced Digital Commerce Leader
Former General Manager at Fave (PineLabs Group)
Former Head of DRM & Campaigns at Lazada (Alibaba Group)

Programme Fees

Module 1: Digital Marketing Essentials
Course Fee: ~~S$250~~ S$200.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$60.00

Module 2: Digital Advertising Strategy
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 3: Social Media Marketing Strategy & Optimisation
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 4: Digital Content Creation & Content Marketing Strategy
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 5: Search Engine Optimisation (SEO) Strategy
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 6: Email Marketing & Marketing Automation
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Module 7: Digital Marketing Analytics & Optimisation (Google Analytics 4)
Course Fee: ~~S$975.00~~ S$780.00 (inclusive of 9% GST)
Nett Course Fee After Eligible SSG Subsidies: From S$234.00 (inclusive of 9% GST)

Certified Digital Marketing Strategist (CDMS v2) Programme
Nett Programme Fee: From S$1,464.00 (inclusive of 9% GST)

Course Schedule

Learning Mode	Course Dates	Duration	Trainer
Online via Zoom	17 Jun 2025 to 15 Aug 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	30 Jun 2025 to 29 Aug 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	16 Jul 2025 to 12 Sep 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	27 Aug 2025 to 10 Oct 2025	9.00am - 6.00pm	Multiple Trainers
Online via Zoom	13 Sep 2025 to 09 Nov 2025	9.00am - 6.00pm	Multiple Trainers
In-Person	24 Sep 2025 to 21 Nov 2025	9.00am - 6.00pm	Multiple Trainers

Click on the course dates above to register online.

Hear From Our Graduates

June Ming Senior Marketing Officer, Shimano

“Highly impressed with the course structure, trainer’s expertise and I think that overall the course experience is worth it. Prior the attending the courses, my digital marketing knowledge is very surface level, just testing strategies through trial and error.

I’m happy to have grasped new digital marketing principles, and even though the courses were packed chock full of info, I still find that I’m able to recall the highlights and summary. Thoroughly impressive courses and I am looking forward to more intensive courses.”

Sandy Tan Associate Director, Commercial, CSL Behring

“I am marketing trained but Equinet Academy’s courses added the digital element which I lacked the expertise on. Hence, I think these are good course to pursue for all marketers. It will be very helpful for my future where digitalisation is the way and I will need to acquire these skills, to stay updated and adept in the field.

These courses have helped me to appreciate and better understand the specifics I need to ask for in my future campiagns, instead of relying solely on media agencies or my direct reports.”

Sue-Ann

“The courses offered seem relevant not only to my interests but also to my job. This has been helpful in giving me a better understanding of digital marketing strategies and how I can help support business teams in my company to better strategize their digital marketing needs.

The courses I’ve taken so far have been useful in giving me a good understanding on the topics covered and I have definitely grown in confidence with learning how to use the tools shared during the courses with Equinet. I would be keen to consider more modules in the near future.”

Success Stories
That Inspire

Senior Marketer, Yong Hir

“This program helped me determine the areas I can look at as a digital marketer to better optimise my results along the way.”

Yong Hir, Senior Marketer

Learn More

Business owner, Goh Kang Jie, Founder of Our Momento

“One thing I really like about Equinet is they offer post-training support, so even after I’ve finished my courses, I am still able to communicate with the trainers and get actionable advice. “

Goh Kang Jie, Founder of Our Momento

Learn More

See All Reviews

Frequently Asked Questions (FAQ)

What are the pre-requisites to enrol into this course?

You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Some knowledge of sales and marketing concepts will be useful, although not a requirement.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.