Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Implement Advanced SEO Techniques to Outrank Your Competitors
Course Description
This 2-day Advanced SEO course dives deep into expert-level SEO techniques that experienced practitioners apply on a day-to-day basis.
Participants will be required to demonstrate fundamental knowledge of how search engines work or have completed the WSQ Search Engine Optimisation course before signing up for this advanced course.
Each phase of the 4-step SEO process (Keyword Research, On-Page SEO, Off-Page SEO, SEO Analytics) covered in the fundamental WSQ Search Engine Optimisation Course will be reinforced and covered in more detail in this advanced course.
Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.
Target Audience
This Advanced SEO course is targeted to Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who wish to understand the exact mechanics behind how search engines rank websites, manage an SEO project in-house or externally with better precision, and gain practitioner-level SEO knowledge and skills to successfully implement advanced SEO strategies to their existing marketing campaigns.
Course Highlights
In this Advanced SEO course, trainees will learn:
- The exact mechanics behind how search engines function and important ranking factors.
- How to manage an SEO project in-house or externally and better communicate with key stakeholders within an organisation
- How to strategise and develop comprehensive SEO plans and lead the execution team to achieve higher SEO rankings.
- How to diagnose and fix technical SEO issues that could potentially hinder organic search rankings.
- Advanced off-page SEO techniques from link building to online reputation management.
- How to conduct a complete SEO audit on a live website.
Course Objectives
By the end of the class, trainees will be able to:
- Analyse the organisation’s business goals and objectives and explain how SEO supports the overall business strategy
- Analyse key performance metrics and indicators of success to evaluate effectiveness of SEO campaigns
- Employ the communication mechanics of an integrated SEM/SEO campaign and demonstrate ways to introduce, integrate, and align marketing efforts on both platforms to boost brand, customer engagement and sales
- Identify emerging SEO trends and developments, including tools, technology and algorithm updates
- Develop an advanced SEO marketing strategy and determine performance metrics to evaluate effectiveness
- Develop advanced integrated Link Building strategy by combining traditional and SEO best practices
- Utilise advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Search Engine Optimisation (SEO) under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Search Engine Optimisation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Search Engine Optimisation (SEO)
Course Code: TGS-2022016980
Course Support Period: 08 Nov 2022 – 08 Nov 2026
Course Outline
This course is part of the Certified SEO Specialist (CSEOS) Programme
Advanced Keyword Research and SEO Content Strategy
Instructor-Led | Mode of Delivery (Lecture & Demonstration)
- Build your Ideal Customer Profile and Identify Pain Points to Meet Business Goals and Objectives
- Key Performance Indicators to Identify Campaign Success
- Utilising keyword research tools and competitor research to build an advanced content plan
- Analyse and Interpret SEM data to inform SEO strategy
- Devise ways to integrate and align to marketing efforts at 3 stages of the marketing funnel (TOFU/MOFU/BOFU)
Advanced On-Page SEO
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Understanding complex search engine algorithms
- Interpreting Google Search Quality Rater Guidelines in-depth
- Dealing with duplicate content
- Structuring content and information architecture for SEO
- Implementing Schema Markup and Structured Data
- Major Algorithm Updates
- Page Experience, Core Web Vitals and Mobile Friendliness
- Tools to Improve Website
- How to deal with conflicting perspectives (UX Vs. SEO)
- Latest technology tools including AI SEO tools
- Advanced Onpage Recommendations
- Internal Link Audit
Advanced Off-Page SEO
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Traditional PR vs Digital PR
- How to create ultra-linkable assets
- Advanced link building strategies and Digital PR
Advanced SEO Strategies and Analytics
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Diagnosing Rankability and Implementing with Checklist
- Using advanced SEO tools to conduct Onpage & Offpage Audits across a whole website
- Advanced Competitor Backlink Analysis and Strategy
- Calculating ROI of an SEO campaign
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Kevin is the Founder and Director of Product & Marketing for Aemorph Digital Agency. Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. With gathered since 2010, Kevin has spent hundreds of hours devising strategies and guiding his team to help clients across all industries including…
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expand its footprint to countries like the Philippines, Malaysia and Indonesia. Ian has worked…
*Only one trainer will be facilitating per class.
Course Fees & Fundings
Course Fee:
S$950.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$285.00 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$285.00
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$475.00
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$285.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$475.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$285.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
02, 03 Dec 2025 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
10, 11 Feb 2026 (Tue, Wed)
|
9.00am - 6.00pm | Jethro Xu Apply Now |
| In-Person |
07, 08 Apr 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
16, 17 Jun 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
04, 05 Aug 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
08, 09 Oct 2026 (Thu, Fri)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
| In-Person |
08, 09 Dec 2026 (Tue, Wed)
|
9.00am - 6.00pm | Kevin Dam Apply Now |
Frequently Asked Questions (FAQs)
The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google.
The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may contact us should you have any specific questions on this.
Completion of the WSQ Search Engine Optimisation (SEO) Course is a pre-requisite entry requirement for this advanced course.
Trainees should also be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
Learn how this storage company enhanced its traffic by 1.5X through effective SEO strategy.
Learn how HealthXchange portal maintained high SEO ranking during change of domain.
Testimonials
“The course is very useful to understand what really matters in building a trustable, well-ranked website which is good for both human visitors and the SEO engine. Kevin delivered the course very well and shared a lot of his own good and relevant experiences.”
“Kevin is an awesome trainer who takes the time to explain things clearly. Highly recommend my peers to take up the course.”
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
“As a freelance digital marketer, my skills are directly related to my earnings & clients’ satisfaction. With the changes in the digital marketing landscape especially the rise of AI & automation, it is important for me to pivot & offer more specialized services such as advanced SEO, Google Ads services to optimize results & leads for clients. The knowledge gained from Equinet’s instructors have been useful for me to confidently apply the skills & increase my client-base. The lessons are very hands-on, practical and tailored whereby you can apply the knowledge learned directly to your business right after class.”
“I now have the basic foundation and knowledge from the trainer to execute SEO strategies. The objective of the implementation is to help improve lead generation in the company, and it also helps to handle the marketing job in-house.”
“The Advanced Search Engine Optimisation course helped me do my work better with more clarity and manage the outsource party more effectively. I now know exactly what we are paying for as a customer when engaging such services. Mr Kevin Dam was a great trainer.”
“As we currently outsource our SEO to agencies, this course has helped me gain a clearer understanding of their work and how we can make improvements ourselves. It has also deepened my knowledge of how SEO works.”
“My company encourages all employees to attend at least one course each year to improve ourselves. This course has given me better knowledge of SEO implementation, particularly in technical aspects and content creation.”
“I can now implement SEO more effectively, which helps me perform my work better.”
“SEO is high intent, and ranking in the top 3 allows me to generate traffic, showcase services, and convert sales, directly boosting organisational results.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
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