Equinet Academy
Implement Advanced SEO Techniques to Outrank Your Competitors
Course Description
What is This Course About?
This 2-day Advanced SEO course dives deep into expert-level SEO techniques that experienced practitioners apply on a day-to-day basis.
Participants will be required to demonstrate fundamental knowledge of how search engines work or have completed the WSQ Search Engine Optimisation course before signing up for this advanced course.
Each phase of the 4-step SEO process (Keyword Research, On-Page SEO, Off-Page SEO, SEO Analytics) covered in the fundamental WSQ Search Engine Optimisation (SEO) Strategy Course will be reinforced and covered in more detail in this advanced course.
Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
This Advanced SEO course is targeted to Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who wish to understand the exact mechanics behind how search engines rank websites, manage an SEO project in-house or externally with better precision, and gain practitioner-level SEO knowledge and skills to successfully implement advanced SEO strategies to their existing marketing campaigns.
Prerequisites
What You’ll Need to Get Started
You are required to have completed the WSQ Search Engine Optimisation (SEO) Strategy course as a pre-requisite for this advanced programme. Trainees should also be comfortable navigating the web and able to write and speak in English effectively.
Course Highlights
What You’ll Learn
In this Advanced SEO course, trainees will learn:
- The exact mechanics behind how search engines function and important ranking factors.
- How to manage an SEO project in-house or externally and better communicate with key stakeholders within an organisation
- How to strategise and develop comprehensive SEO plans and lead the execution team to achieve higher SEO rankings.
- How to diagnose and fix technical SEO issues that could potentially hinder organic search rankings.
- Advanced off-page SEO techniques from link building to online reputation management.
- How to conduct a complete SEO audit on a live website.
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Analyse the organisation’s business goals and objectives and explain how SEO supports the overall business strategy
- Analyse key performance metrics and indicators of success to evaluate effectiveness of SEO campaigns
- Employ the communication mechanics of an integrated SEM/SEO campaign and demonstrate ways to introduce, integrate, and align marketing efforts on both platforms to boost brand, customer engagement and sales
- Identify emerging SEO trends and developments, including tools, technology and algorithm updates
- Develop an advanced SEO marketing strategy and determine performance metrics to evaluate effectiveness
- Develop advanced integrated Link Building strategy by combining traditional and SEO best practices
- Utilise advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans
Skills Gained:
Advanced Keyword and Content Strategy
Gain the skill to perform deep keyword research, analyse competitors, and build strategic content plans that support business goals across the full marketing funnel.
Technical SEO Diagnostics
Develop the capability to identify, troubleshoot, and resolve technical SEO issues that impact crawlability, indexing, and organic performance.
Integrated SEM and SEO Planning
Learn to interpret SEM data, align SEO and paid search strategies, and communicate integrated plans effectively with stakeholders.
Advanced Off-Page SEO Techniques
Build expertise in link building, online reputation management, and authority-building strategies that strengthen organic visibility.
Full SEO Audit and Analytics Mastery
Acquire the ability to run comprehensive SEO audits, analyse KPIs, evaluate campaign effectiveness, and turn insights into actionable improvement plans.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified SEO Specialist (CSEOS) Programme.
Module 1: Search Engine Optimisation (SEO) Strategy
Module 2: Advanced Search Engine Optimisation (SEO)
A SkillsFuture WSQ Statement of Attainment (SOA) – Search Engine Optimisation (SEO) under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Search Engine Optimisation course assessment and achieved at least 75% attendance.
Course Code: TGS-2022016980
Course Support Period: 08 Nov 2022 – 07 Nov 2026
Course Outline
Inside the course
This WSQ Advanced Search Engine Optimisation (SEO) course focuses on expert-level strategies to improve organic search performance. Learn how search engines rank websites and apply advanced keyword research, on-page SEO, off-page SEO, technical SEO, and SEO analytics through hands-on audits and real-world case studies.
Advanced Keyword Research and SEO Content Strategy
- Build your Ideal Customer Profile and Identify Pain Points to Meet Business Goals and Objectives
- Key Performance Indicators to Identify Campaign Success
- Utilising keyword research tools and competitor research to build an advanced content plan
- Analyse and Interpret SEM data to inform SEO strategy
- Devise ways to integrate and align to marketing efforts at 3 stages of the marketing funnel (TOFU/MOFU/BOFU)
Advanced On-Page SEO
- Understanding complex search engine algorithms
- Interpreting Google Search Quality Rater Guidelines in-depth
- Dealing with duplicate content
- Structuring content and information architecture for SEO
- Implementing Schema Markup and Structured Data
- Major Algorithm Updates
- Page Experience, Core Web Vitals and Mobile Friendliness
- Tools to Improve Website
- How to deal with conflicting perspectives (UX Vs. SEO)
- Latest technology tools including AI SEO tools
- Advanced On-Page Recommendations
- Internal Link Audit
Advanced Off-Page SEO
- Traditional PR vs Digital PR
- How to create ultra-linkable assets
- Advanced link building strategies and Digital PR
Advanced SEO Strategies and Analytics
- Diagnosing Rankability and Implementing with Checklist
- Using advanced SEO tools to conduct On-Page & Off-Page Audits across a whole website
- Advanced Competitor Backlink Analysis and Strategy
- Calculating ROI of an SEO campaign
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
Case Studies
Real results
Discover real-world examples of impactful results.
Discover how successful SEO implementation can lead to a 522% increase in traffic within just 2 months. Read our case study to learn more!
Muslim.sg was able to increase its traffic by 3X with the help of a robust SEO strategy after attending Equinet Academy's SEO clinic sessions.
Learn how Miuvo applied SEO best practices and maintained sales figures despite closing multiple retail outlets island-wide during the COVID-19 pandemic in Singapore, after attending Equinet Academy’s SEO course.
Learn how this storage company enhanced its traffic by 1.5X through effective SEO strategy.
Learn how HealthXchange portal maintained high SEO ranking during change of domain.
Trainers
Meet Your Educators
Trainer Bio
Kevin Dam
Kevin is the Founder and Director of Product and Marketing at Aemorph Digital Agency. He began his career in digital marketing specialising in Search Engine Optimisation after transitioning from banking and finance. Since 2010, Kevin has spent hundreds of hours devising strategies and guiding his team to help clients across all industries including F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies, serving clients such as MSIG Insurance, Bizcover Insurance, Liberty Insurance, TWG Tea, Aura Group, Merger Markets (Acuris), Aura Group, B Capital and dozens of local SME’s, across Australia, New Zealand, Hong Kong, the United States and Singapore.
Trainer Bio
Jethro Xu
Jethro Xu is the Founder of JET.AVE, Agency Head at Metric Digital, and fractional Chief Marketing Officer at several startups. With close to two decades of experience in marketing and ecommerce, Jethro has helped build and scale many ecommerce storefronts, both for himself and his clients. His ecommerce experience is varied, and ranges from consumer electronics and movie paraphernalia, to flowers and healthcare products, and everything in between! His portfolio of ecommerce clients also includes companies at every stage of business maturity, from startups with a single product, to established multinational brands trying to expand into new markets.
Trainer Bio
Ian Ong
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expand its footprint to countries like the Philippines, Malaysia and Indonesia. Ian has worked with some of the largest brands and organisations, spearheading the success of their digital marketing campaigns. Some of his clients include the Ministry of Education, the National University Cancer Institute Singapore, and Parkway Pantai.
*Only one trainer will be facilitating per class.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$285.00 after SSG Subsidies
Course Fee (without funding)
S$950.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 16, 17 Jun 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 04, 05 Aug 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 08, 09 Oct 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 01, 02 Dec 2026 (Tue, Wed) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google.
The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may contact us should you have any specific questions on this.
Completion of the WSQ Search Engine Optimisation (SEO) Strategy Course is a pre-requisite entry requirement for this advanced course.
Trainees should also be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Good learning experience. A lot of my SEO questions were answered. Currently working freelance on digital marketing projects and have yet to apply it to my own business.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2026
“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“SEO is high intent, and ranking in the top 3 allows me to generate traffic, showcase services, and convert sales, directly boosting organisational results.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“The course is very useful to understand what really matters in building a trustable, well-ranked website which is good for both human visitors and the SEO engine. Kevin delivered the course very well and shared a lot of his own good and relevant experiences.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“Kevin is an awesome trainer who takes the time to explain things clearly. Highly recommend my peers to take up the course.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“The course was insightful and engaging, with clear analogies that improved my understanding of SEO. I now know how to optimise my company’s website better and track performance more effectively.“
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
“As a freelance digital marketer, my skills are directly related to my earnings & clients’ satisfaction. With the changes in the digital marketing landscape especially the rise of AI & automation, it is important for me to pivot & offer more specialised services such as advanced SEO, Google Ads services to optimise results & leads for clients. The knowledge gained from Equinet’s instructors have been useful for me to confidently apply the skills & increase my client-base. The lessons are very hands-on, practical and tailored whereby you can apply the knowledge learned directly to your business right after class.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
“My company encourages all employees to attend at least one course each year to improve ourselves. This course has given me better knowledge of SEO implementation, particularly in technical aspects and content creation.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“I now have the basic foundation and knowledge from the trainer to execute SEO strategies. The objective of the implementation is to help improve lead generation in the company, and it also helps to handle the marketing job in-house.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
“As we currently outsource our SEO to agencies, this course has helped me gain a clearer understanding of their work and how we can make improvements ourselves. It has also deepened my knowledge of how SEO works.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“I can now implement SEO more effectively, which helps me perform my work better.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
“The Advanced Search Engine Optimisation course helped me do my work better with more clarity and manage the outsource party more effectively. I now know exactly what we are paying for as a customer when engaging such services. Mr Kevin Dam was a great trainer.”
Course Taken:
WSQ Advanced Search Engine Optimisation Course (ASEO), 2025
“The course gave me deeper knowledge to conduct SEO audits for my own website and competitors, improving my ability to optimise effectively.”
Course Taken:
WSQ Advanced Search Engine Optimisation (SEO), 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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