Equinet Academy
Date & Time
October 23, 2024
2:00PM – 5:00PM
Venue
Online (Zoom)
Workshop Description:
In the fast-paced world of TikTok, standing out is key to achieving virality. Led by Arian Teo, TikTok sensation with over 4.3 million followers, and digital marketing expert Stanley Kan, this masterclass will equip you with the knowledge and skills to create compelling content that not only garners views but also deeply engages your audience on the platform. Whether you’re a beginner or looking to refine your content creation skills, this workshop will guide you through the process of turning ideas into viral sensations.
Workshop Highlights:
- Content Creation Fundamentals: Learn the principles behind engaging content that resonates with audiences.
- TikTok Algorithm Insights: Understand how the TikTok algorithm works and how to use it to your advantage.
- Viral Video Blueprint: Step-by-step guide to creating videos that go viral.
- Creative Video Editing Tips: Learn editing techniques from free-to-use tools like CapCut to enhance the appeal of your content.
- Real-World Case Studies: Analyse successful TikTok campaigns and what made them go viral.
Workshop Objectives/Learning Outcomes:
By the end of the Workshop, attendees will be able to:
- Develop content strategies tailored to the TikTok platform.
- Create compelling narratives that resonate with TikTok’s audience.
- Leverage TikTok’s features to maximise video engagement and reach.
- Apply techniques to increase the chances of content going viral.
- Utilise analytics to measure success and refine content strategies.
Target Audience:
Aspiring content creators, social media managers, digital marketers, and anyone interested in growing their presence on TikTok.
Prerequisite:
- Basic understanding of social media platforms.
- No prior TikTok experience is necessary, but familiarity with the app is a must, otherwise the concepts would be too advanced.
Instructor
Arian Teo is a seasoned content creator with a passion for digital storytelling. With a rapidly growing presence on TikTok, Arian has mastered the art of creating content that not only entertains but also engages and inspires. With a background in digital marketing and years of experience in crafting successful social media campaigns, Arian brings a wealth of knowledge to the table, offering insights into the world of TikTok that are both practical and impactful.
Stanley Kan
Stanley Kan is a LinkedIn Top Voice with over 12 years of marketing experience. Renowned for his strategic approach to digital marketing and content creation, Stanley has built a reputation as a thought leader in the industry. His expertise spans across various facets of marketing, from brand development to digital strategy, making him a valuable resource for anyone looking to elevate their marketing game. Stanley’s contributions to the marketing community have not only earned him recognition but also a loyal following of professionals who look to him for guidance and inspiration.
Workshop Outline
- Understanding TikTok’s culture and user demographics.
- Overview of TikTok’s interface and features.
- Crafting engaging and authentic content.
- Understanding the role of storytelling in TikTok videos.
- How the TikTok algorithm works.
- Techniques to boost video visibility.
- Filming techniques for TikTok.
- Editing tips using TikTok’s in-app tools and external software.
- Identifying and leveraging trending content.
- Participating in challenges to increase visibility.
- Analysis of viral TikTok videos.
- Lessons learned from successful campaigns.
- Participants create their own TikTok videos.
- Group feedback and improvement suggestions.
- Paid promotions and collaborations.
- Building a long-term TikTok strategy.
- Addressing participant questions.
- Summary of key takeaways.
FAQs
This workshop is designed for a diverse audience, including aspiring TikTok content creators, social media managers, digital marketers, anime enthusiasts, and anyone interested in learning how to create engaging and viral content on TikTok.
Whether you’re a beginner looking to get started or a seasoned creator seeking to enhance your skills, this workshop provides valuable insights and practical techniques for all levels.
No prior experience with TikTok is necessary. The workshop is designed to cater to participants of all experience levels, from those who have never posted a TikTok video before to those who have some experience but want to take their content to the next level.
We’ll cover everything from the basics to advanced strategies, ensuring that everyone leaves with actionable knowledge.
Absolutely! This workshop is highly interactive, with hands-on sessions where participants will create their own TikTok videos.
You’ll get the opportunity to apply what you’ve learned in real-time, receive feedback, and refine your content on the spot. This practical approach helps reinforce the concepts and techniques covered in the workshop.
To get the most out of the workshop, you’ll need a smartphone with TikTok installed, as well as basic video recording equipment like a tripod or selfie stick. While we’ll focus on using TikTok’s in-app editing tools, having access to a computer with video editing software (such as Adobe Premiere Pro or Final Cut Pro) will be helpful for those looking to explore more advanced editing techniques.
This workshop is designed to provide you with a deep understanding of the TikTok platform, including how to create content that resonates with your target audience and leverages the algorithm to increase visibility.
We’re committed to your success, even after the workshop ends. Participants will have access to an exclusive online community where you can ask questions, share your progress, and receive ongoing support. Additionally, workshop materials and resources will be made available for download, so you can revisit the content whenever you need a refresher.
To take your learning to the next level, we invite you to join our upcoming TikTok Masterclass in February 2025. This masterclass will dive even deeper into advanced strategies and provide a unique opportunity to engage with experts and peers in a live, hands-on environment.
Don’t miss out on this chance to refine your skills and stay ahead in the ever-evolving world of TikTok content creation. More details will be shared soon—keep an eye on your inbox and our social channels for updates!
This event has reached full capacity. Registration for this event is now closed.
Receive notifications about the latest events right in your inbox.
