How To Turn Your Brand Into An Influencer

Event Overview

Join us for an interactive and informative webinar on How To Turn Your Brand Into An Influencer on 23 February 2023, Thursday from 7pm to 9pm.

During this session, we will cover topics such as who influencers are, how to measure the influence of your brand, and how to build your brand’s online presence using the 6 weapons of influence.

This 2-hour webinar will be led by Social Media Marketing expert trainer and Founder of Cooler Insights, Walter Lim. There will be an Ask Me Anything (AMA) session at the end for attendees to ask questions and get personalised advice.

This webinar admission is free and will be held online via Zoom. Don’t miss out on this opportunity to learn valuable strategies for growing your brand’s influence.

Sign up now!

Topics

1. Who Are Influencers?

• • Thought leaders or content creators
  • Follower/ Following ratio
  • Influencer Marketing platforms
  • How much do they make?

2. How To Measure Your Brand Influence

• • Establish Brand Goal
  • Determine Brand Channel Budget
  • Define Success Metrics
  • Track Your Numbers
  • Calculate Your Campaign ROI

3. How To Build Your Brand’s Online Influence

The 6 Weapons of Influence

• • Reciprocity
  • Commitment and Consistency
  • Authority
  • Scarcity
  • Social Proof
  • Similarity

4. Ask Me Anything (AMA) Session with Speaker

Expert Speaker

Walter Lim

• Over 20+ Years of Social Media Management Experience
• Founder of Cooler Insights, a Leading Digital Marketing Agency
• Clients include Pan Pacific Hotel Group, Citibank, and Kaplan