Free 1-Day Intro to Facebook Advertising and Social Media Marketing Workshop

Why Attend This Workshop?

Learn how to attract the right audience through campaigns and content that deliver real results.

✔ Discover how Facebook Ads and social content work together to build brand visibility
✔ Learn the key tools, targeting strategies, and campaign types for Meta platforms
✔ Explore practical frameworks to create engaging, brand-aligned content
✔ Walk away with a sample ad campaign and social content plan you can build on

Workshop Schedule

Experience a preview of two in-depth courses compressed into a single day of guided, hands-on learning.

Morning Session: Facebook Advertising

• Understand Meta’s ad structure: campaign objectives, targeting, and placements
• Learn how to use Audience Insights to build laser-focused target groups
• Explore campaign types like Awareness, Traffic, and Lead Generation
• Hands-on: Map out your first ad campaign idea using real-world examples

Afternoon Session: Social Media Strategy

• Learn the 6-step framework to develop a social media marketing strategy
• Zoom in on your ideal customer with a guided avatar-building exercise
• Craft content that matches your customer’s buying intent
• Hands-on: Write a caption and short video script tailored to your avatar

Workshop Highlights

Get a taste of the tools, techniques, and teaching style used in our full courses.

✔ Learn how to run Facebook and Instagram campaigns that support real business goals
✔ Get practical tips for organic reach through content and platform tools
✔ Understand how to create and schedule social content that connects
✔ Preview tools, templates, and techniques from our full certification courses

Who Should Attend

Perfect for those looking to gain hands-on experience and preview what our comprehensive digital marketing courses offer.

✔ Business owners, marketers, and creators exploring digital marketing
✔ Career switchers and freelancers wanting hands-on, guided previews
✔ Anyone curious about Facebook Ads and Social Media content strategy

What You’ll Walk Away With

Leave with a confident starting point—and a clearer understanding of how our full courses can take your marketing further.

✔ A basic Facebook Ads campaign outline
✔ A draft social media content calendar
✔ Practical experience and foundational knowledge from certified trainers
✔ A clearer idea of whether to deepen your skills with our full courses

Seats are limited – Reserve your spot today!

Instructors

Hatta Aziz

• 15+ Years of Digital Marketing Expertise
• Founder of Awesome Sauce – Digital Strategy Consultancy
• Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore

Walter Lim

• Over 20+ Years of Social Media Management Experience
• Founder of Cooler Insights, a Leading Digital Marketing Agency
• Clients include Pan Pacific Hotel Group, Citibank, and Kaplan