Digital Advertising Capability Assessment Tool

Thank you for taking the Digital Advertising Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Advertising Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Advertising Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Advertising Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Advertising Capabilities Assessment Tool

Your Capability Score is :
/5
1. Digital advertising strategy

Your score is: /5

Do you have a comprehensive digital advertising strategy developed and regularly reviewed?
Recommended Courses:
Recommended Services:
- Digital Advertising Services
Recommended Reading:
- 5-Step Digital Advertising Strategy Guide
2. Digital advertising channels

Your score is: /5

How diverse and integrated are your digital advertising platforms?
Recommended Courses:
Recommended Services:
- Digital Advertising Services
Recommended Reading:
- 5-Step Digital Advertising Strategy Guide
3. Digital advertising implementation

Your score is: /5

How efficient are your communication, resources, and processes in executing your campaigns in house and/or through an external agency?
Recommended Courses:
Recommended Services:
- Digital Advertising Services
Recommended Reading:
- 5-Step Digital Advertising Strategy Guide
4. Digital advertising measurement

Your score is: /5

Is advertising performance tracking properly set up and integrated across different platforms?
Recommended Courses:
Recommended Services:
- Digital Advertising Services
Recommended Reading:
- 5-Step Digital Advertising Strategy Guide
5. Digital advertising optimisation

Your score is: /5

How proficient is the team in optimising digital advertising performance? Are there ongoing systems and processes for reporting digital advertising campaign performance and return on advertising spend?
Recommended Courses:
Recommended Services:
- Digital Advertising Services
Recommended Reading:
- 5-Step Digital Advertising Strategy Guide
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•	No review on digital advertising strategy conducted since its first development
•	Customer journey and digital advertising funnels mapped out

•	At least one review and update of digital advertising strategy document
•	Keep up to date with the latest digital advertising trends
•	Retargeting strategies (RLSA, customer match lists, etc.)

•	Advertising across two or more channels (e.g. Google and Facebook)
•	Campaigns exist in a siloed approach (lack of cross-platform tracking and shared objectives)

•	At least one specialist managing the processes (from campaign setup to designing of ad creatives) in place to launch advertisement campaigns every now and then
•	Sufficient budget allocation with some return on advertising spend

•	Adequate budget allocated to each digital advertising channel, bringing positive overall returns
•	Effective communication within internal team members and/or through external agencies, leading to productive output of deliverables (E.g. Landing pages’ content match ad creatives/copy)

Certification Programmes

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Certification Programmes

Individual Modules

Digital Advertising Capability Assessment Tool

Answer 5 questions to measure your digital advertising optimisation capabilities.

Step 1 of 2

Thank you for taking the Digital Advertising Capabilities Assessment Tool

Thank you for taking the Digital Advertising Capabilities Assessment Tool

Thank you for taking the Digital Advertising Capabilities Assessment Tool

Thank you for taking the Digital Advertising Capabilities Assessment Tool

Thank you for taking the Digital Advertising Capabilities Assessment Tool

1. Digital advertising strategy

2. Digital advertising channels

3. Digital advertising implementation

4. Digital advertising measurement

5. Digital advertising optimisation

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•	Team is large enough to manage all advertising platforms on a daily basis
•	Daily/weekly/monthly checklists in place to ensure best practices are met
•	Budget is flexible and scalable according to market demand

•	Scheduled review and optimisation of advanced reports and metrics (competitor reports e.g. auction insights, search terms reports, placements reports, day parting reports, etc.)
•	High overall optimisation scores

•	Automated rules and alerts setup to notify specialists of negative and positive results at the onset (e.g. High cost per clicks, low conversion rates)
•	Constant refinement of advertising campaign parameters (ad creatives, bidding strategies, audience targeting, etc.)

•	Every metric and campaign parameter optimised across all demand-side platforms (DSPs)
•	Complete setup of Data Management Platform (DMP) and accurate attribution models for effective optimisation