Gold Award for Excellence in Pivot Marketing at the Marketing Excellence Awards in 2022
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
This 1-day digital marketing essentials course will equip trainees with the essential foundations of digital marketing.
Through real world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.
As guided by an industry expert, trainees will also be exposed to different facets of digital marketing such as social media marketing, email marketing, and Google Analytics.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and to help shape their own digital marketing campaigns.
By the end of the day, trainees will take away an essential digital marketing plan and understand how to apply the concepts learnt to their real world projects.
Target Audience
This digital marketing fundamentals course is suitable for beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing.
Course Highlights
In this digital marketing essentials course, trainees will learn:
What digital marketing is and the important role it plays in business illustrated through case studies
How B2B and B2C digital marketing differ
What digital marketers actually do in their day-to-day job roles
Pricing models typically used by digital marketing agencies
What a customer persona is and an example of one
The step-by-step methodology in building a digital marketing strategy
Essential digital marketing metrics to track business performance
How to analyse basic digital marketing reports
And much more
Course Objectives
By the end of the class, trainees will be able to:
Plan digital marketing objectives and resources to execute digital marketing campaigns
Design digital marketing funnels comprising of a mix of digital channels
Develop individual digital marketing channel strategies based on research on consumer needs and preferences
Evaluate essential digital marketing metrics to assess performance of digital marketing campaigns
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Mix Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Foundations (Fundamentals) course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Mix Management
Course Code: TGS-2022016625
Course Support Period: 25 Oct 2022 – 13 Nov 2026
Course Outline
Instructor-led | Mode of Delivery (Lecture, Class Discussion)
What is digital marketing
Digital marketing vs traditional marketing
Why digital marketing is important from both a marketer’s and a business owner’s perspectives
The role of digital marketing to a business
Digital marketing channels (search, social, email, display, and more)
B2B vs B2C digital marketing
Digital marketing case studies
What digital marketers do
How digital marketing agencies charge
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
What a digital marketing funnel is
What a customer persona is and why a customer persona is important
Elements of a customer persona
Example of a customer persona
Stages of a digital marketing funnel
How to build a digital marketing funnel for your business
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
Digital Marketing Strategy: Defining your marketing objectives to identify KPIs, and the pros and cons of hiring a digital marketing agency and handling your efforts in-house
Content Marketing Strategy: Design and Deploy
Search Engine Optimisation Strategy: Keyword research, and Off-page SEO
Digital Advertising Strategy: Define, Develop, and Implement
Social Media Marketing Strategy: Discover and Develop
Email Marketing Strategy: Planning, Content, and Creative
Trends that you need to be aware of: E-commerce and AI
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)
Leveraging on AI tools to implement your digital marketing strategies (ChatGPT and Dall-E2)
What digital marketing analytics is (5 mins)
Why digital marketing analytics is important
Essential digital marketing metrics to track and analyse
Digital marketing analytics platforms
Overview reports on Google Analytics
Case Study – Evaluate marketing mix and results for B2C industry
Case Study – Evaluate marketing mix and results for B2B industry
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
“Very informative, attending the course helps me to gain confidence in launching future marketing campaigns. I am also more encouraged to start my own business and do marketing on it now.”
Daniel
“I feel more confident in engaging external agencies now that I have a better understanding of the digital marketing landscape and how the industry works. As a business owner, I’m looking to apply these skills to grow my business and plan to take more courses with Equinet.”
Lester
“I am more equipped with digital marketing knowledge now, which I can apply in my upcoming role. Learning at Equinet Academy has also helped me support my organisation. The people here are well-trained.”
Ang Kang Seng
“I can understand digital marketing as a whole better now. The course helped sharpen my marketing skills to generate sales.”
Desiree Gabriel
“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”
Troy Lee
“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”
