Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Go From Zero to Digital Marketing-Savvy in Just One Day
Course Description
This 1-day digital marketing essentials course will equip trainees with the essential foundations of digital marketing.
Through real world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.
As guided by an industry expert, trainees will also be exposed to different facets of digital marketing such as social media marketing, email marketing, and Google Analytics.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and to help shape their own digital marketing campaigns.
By the end of the day, trainees will take away an essential digital marketing plan and understand how to apply the concepts learnt to their real world projects.
Target Audience
This digital marketing fundamentals course is suitable for beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing.
Course Highlights
In this digital marketing essentials course, trainees will learn:
- What digital marketing is and the important role it plays in business illustrated through case studies
- How B2B and B2C digital marketing differ
- What digital marketers actually do in their day-to-day job roles
- Pricing models typically used by digital marketing agencies
- What a customer persona is and an example of one
- The step-by-step methodology in building a digital marketing strategy
- Essential digital marketing metrics to track business performance
- How to analyse basic digital marketing reports
- And much more
Course Objectives
By the end of the class, trainees will be able to:
- Plan digital marketing objectives and resources to execute digital marketing campaigns
- Design digital marketing funnels comprising of a mix of digital channels
- Develop individual digital marketing channel strategies based on research on consumer needs and preferences
- Evaluate essential digital marketing metrics to assess performance of digital marketing campaigns
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Mix Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Foundations (Fundamentals) course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Mix Management
Course Code: TGS-2022016625
Course Support Period: 25 Oct 2022 – 13 Nov 2026
Course Outline
Introduction to Digital Marketing
Instructor-led | Mode of Delivery (Lecture, Class Discussion)
- What is digital marketing
- Digital marketing vs traditional marketing
- Why digital marketing is important from both a marketer’s and a business owner’s perspectives
- The role of digital marketing to a business
- Digital marketing channels (search, social, email, display, and more)
- B2B vs B2C digital marketing
- Digital marketing case studies
- What digital marketers do
- How digital marketing agencies charge
Digital Marketing Funnels
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
- What a digital marketing funnel is
- What a customer persona is and why a customer persona is important
- Elements of a customer persona
- Example of a customer persona
- Stages of a digital marketing funnel
- How to build a digital marketing funnel for your business
Digital Marketing Strategies
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
- Digital Marketing Strategy: Defining your marketing objectives to identify KPIs, and the pros and cons of hiring a digital marketing agency and handling your efforts in-house
- Content Marketing Strategy: Design and Deploy
- Search Engine Optimisation Strategy: Keyword research, and Off-page SEO
- Digital Advertising Strategy: Define, Develop, and Implement
- Social Media Marketing Strategy: Discover and Develop
- Email Marketing Strategy: Planning, Content, and Creative
- Trends that you need to be aware of: E-commerce and AI
Digital Marketing Analytics
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)
- Leveraging on AI tools to implement your digital marketing strategies (ChatGPT and Dall-E2)
- What digital marketing analytics is (5 mins)
- Why digital marketing analytics is important
- Essential digital marketing metrics to track and analyse
- Digital marketing analytics platforms
- Overview reports on Google Analytics
- Case Study – Evaluate marketing mix and results for B2C industry
- Case Study – Evaluate marketing mix and results for B2B industry
Assessment Component
- Written Assessment – Case Study
- Individual Project Presentation
Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.
With 11+ years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Technology, Financial Services, Media, Recruitment, and International Trade industries. Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display….
Course Fees & Fundings
Course Fee:
S$250.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$75.00 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$75.00
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$125.00
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$75.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$125.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$75.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
19 Dec 2025 (Fri)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
05 Jan 2026 (Mon)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
02 Mar 2026 (Mon)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
11 Apr 2026 (Sat)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| Online via Zoom |
04 May 2026 (Mon)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
01 Jul 2026 (Wed)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
08 Aug 2026 (Sat)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
02 Sep 2026 (Wed)
|
9.00am - 6.00pm | Razy Shah Apply Now |
| In-Person |
02 Nov 2026 (Mon)
|
9.00am - 6.00pm | Razy Shah Apply Now |
Frequently Asked Questions (FAQs)
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
“Very informative, attending the course helps me to gain confidence in launching future marketing campaigns. I am also more encouraged to start my own business and do marketing on it now.”
“I feel more confident in engaging external agencies now that I have a better understanding of the digital marketing landscape and how the industry works. As a business owner, I’m looking to apply these skills to grow my business and plan to take more courses with Equinet.”
“I am more equipped with digital marketing knowledge now, which I can apply in my upcoming role. Learning at Equinet Academy has also helped me support my organisation. The people here are well-trained.”
“I can understand digital marketing as a whole better now. The course helped sharpen my marketing skills to generate sales.”
“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals), 2025
“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals), 2025
“The trainer is extremely knowledgeable and shared valuable websites and tools that I can implement and experiment with. I took up this course to gain more knowledge and insights into how digital marketing can benefit SMEs.”
“The course is highly relevant, and the trainer is very knowledgeable. The trainer shared many insights and tools that provide learners with a strong foundation, which can be applied immediately after the course.”
“As a welfare officer looking to start my own business, I wanted to gain knowledge of marketing. This course showed me how to market effectively using the right tools.“
“This is a good awareness course that broadened my understanding of the full spectrum of digital marketing and how to tailor it to my needs. It also increased my awareness of digital marketing tools, especially AI tools. The trainer is very knowledgeable and willing to share the latest trends in the digital marketing landscape.”
“This course improved my understanding of the digital marketing landscape and enhanced my knowledge, which I can now apply at work.”
“This course provides a good overview of digital marketing and is especially helpful for those looking to make a career switch, even introducing useful corporate terminology.”
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