Equinet Academy
Digital Marketing Career Programme Overview
Our Digital Marketing Career Programme is structured into four key phases to guide you from pre-qualification to job placement.
Phase 1: Pre-qualification – The journey begins with submitting your CV and taking assessment questions to determine your preferred industry, expected starting salary, and area of specialisation. You’ll then schedule an interview with a career consultant or record a video interview.
Phase 2: Programme Acceptance – Once accepted, you’ll enrol in the programme and either source a host organisation or get assistance to attach to one. You’ll complete a series of courses tailored to enhance your skills and knowledge.
Phase 3: Portfolio Building – To build your portfolio, you’ll participate in group mentoring sessions, have direct contact with your assigned mentor, and complete a capstone project that showcases your expertise.
Phase 4: Job Placement – In the final phase, you’ll receive career advice and mentoring, along with a job-seeking assistance package that includes creating an alumni portfolio card and outreach to hiring partners and employers. You’ll benefit from job interview coordination support that align with your career goals.
This structured workflow with timelines ensures you are well-prepared and confident as you embark on your digital marketing career.
The entire duration of this entire programme spans 5-6 months upon programme acceptance. Upon programme acceptance, you will enrol into the Certified Digital Marketing Strategist (CDMS) v2 course. The timeline from the first CDMS v2 module to the seventh module ranges from 2 to 3 months, depending on the intake schedule. You may also opt to enrol for more specialised elective modules depending on which areas of digital marketing you intend to specialise in.
It would be recommended to source for a host organisation/attachment company on your own before enrolling into the programme, as this will enable you to use the host organisation’s company in the class activities and case studies for better real world context. If you are unable to secure a host organisation before the start of the programme, we will assist you in sourcing a host organisation during the CDMS v2 programme.
Download the host organisation outreach kit here.
After completion of the CDMS v2 modules, you will begin working on your digital marketing capstone project with your attached host organisation. You will have direct contact with your assigned mentor who will guide you through the completion of your digital marketing capstone project.
View sample of a capstone project from a past student.
You will then proceed to the job placement phase where we will create a portfolio card for you and secure you job interviews through our extensive network of hiring partners.
Admission Criteria
Applicants should have a keen interest in digital marketing and advancing digital technologies, possess basic computer navigational and research skills, and be committed to job placement and freelance work.
All applicants will be scheduled for an interview and be required to submit a resume (CV) and complete a pre-enrolment assessment to ascertain their suitability for the programme.
The minimum entry requirements for the programme are as follows:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years’ work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Choose Your Digital Marketing Career Pathway
Get Placed in a Digital Marketing Job
A senior digital marketer can command a salary of up to $180,000 per annum. According to Glassdoor, PayScale, and Robert Walters, the starting monthly salary of a digital marketer ranges from $2,500 to $3,500 per month.
It is difficult to enter the industry without experience or a portfolio. Even as an intern, companies and digital agencies look for candidates with prior experience or an existing portfolio.
This programme will enable you to:
- Enhance your resume (CV)
- Build your portfolio
- Be equipped with the experience and practical skills to become a sought-after job candidate
- Land job interviews with potential employers
Become a Freelance Digital Marketer
Earn per project (project-based) or recurring (retainer-based) model as a freelance digital marketer. According to an article published on Indeed, freelance digital marketers can charge anywhere between $50 to $200 per hour.
However, it can be difficult to secure a pitch to SME business owners and corporations without a strong personal brand or connections.
This programme will provide you with:
- Industry networking opportunities
- One-to-one connections with local businesses
- Exposure to a global client database
Meet Some of Your Instructors and Mentors
Cedric Mui
- Regional Head of Digital Marketing, Starr Insurance
- 10+ Years of Digital Marketing & E-commerce Leadership
- Specialise in taking digital initiatives from 0 to 1 within organisations.
Alex Fong
- Former Head of Digital Marketing at StarHub
- 20+ Years of Digital Marketing Expertise
- Generated $11 Million Potential Pipeline for Global Network Security Client
Hear From Our Graduates
Michelle Lee
“I attended a few Digital Marketing classes under different institutions. Equinet Academy is my best learning partner in the field. The Certified Digital Marketing Strategist course agenda and contents were well thought through, with practical exercises for me to do during the class. Their trainers are approachable and willing to teach/guide, even after the classes.
They offer free refresher classes and workshops for their students too, ensuring their students are well equipped with the acquired skills to perform our work/profession well. I have benefited a lot from their training. I have applied the skills in my course of work better e.g. briefing my agencies on the media buy, SEO and using the Analytics to draw insights for our Digital advertising.”
Tan Mui Mui
“I have benefited very much from the solid 96-hour training programme. In my previous company, I headed the multi-channel marketing function. Now armed with comprehensive digital marketing knowledge and skills (from planning to execution), I have great confidence in spearheading my company’s digital marketing efforts on platforms and including digital marketing related work/services as part of my company’s consultancy portfolio.
The trainers at the program are established industry experts, hence they were able to teach and guide the programme’s participants professionally. The support is great, with post-programme support on the materials and coaching. I highly recommended this programme for all marketers and business executives who want their careers and businesses to grow.”
“The course led by Equinet Academy was extremely well curated and provided in-depth analysis and comprehensive coverage to understanding the underlying mechanics of digital marketing. The course was broken down into digestible bits and supported with hands-on activities to help students gain deeper perspectives and practical knowledge of digital marketing and the likes.
The certification awarded helped me land a job where I was able to apply immediately what was taught and provide tangible results within my position. Would definitely recommend it for aspiring digital marketers or students looking at deepening their knowledge of digital marketing.”