WSQ Canva Design Course

Course Description

This Canva Design course is designed to equip trainees to lead the research, conceptualisation, and seamless execution of creative visions for graphic productions. Immersed in the latest industry trends, user-centered designs, and emerging technologies. Transforming ideas and concepts into compelling and visually stunning graphic content that resonates with our audience.

Developing design concepts and execution plans to outline requirements for production teams. It involves a high level of proficiency in translating creative visions into tangible design elements by leveraging design principles to enhance the aesthetic and functional aspects of the final creative deliverables.

Target Audience

This course is designed for a diverse range of individuals, from professionals in creative industries to marketing and communication experts, as well as anyone passionate about mastering the art of graphic design using Canva.

Graphic Designers and Enthusiasts: Ideal for professionals and hobbyists looking to refine their design skills, especially in conceptualisation and execution.
Creative Leaders: Suitable for creative directors and team leads who manage graphic design projects and teams.
Marketing and Communication Professionals: Beneficial for those in marketing and branding, seeking to enhance visual content creation skills.
Digital Content Creators: Useful for bloggers, social media influencers, and digital creators aiming to improve their graphic design capabilities.
Freelancers and Entrepreneurs: Great for independent professionals and business owners who need to create their own marketing and graphic materials.
Design Students: Helpful for students in graphic design and related fields, bridging the gap between academic learning and practical industry application.

Course Highlights

In this Canva Design course, you will learn:

Core design principles and fundamentals form the backbone of compelling and aesthetically pleasing visuals.
Explore essential tools needed to craft visually stunning graphics using Canva.
How to transform your creative ideas into professional-quality graphics.
Diverse design tools and software are crucial for generating production design graphics and expanding your toolkit for diverse design needs.
And much more

Course Objectives

Upon completion of this course, you will gain the ability to:

Conduct adequate research on various design concepts, acquiring the skills to generate innovative design ideas that align with specific concepts and themes.
Analyse design requirements and understand how to determine the execution of design ideas in diverse production environments.
Collaborate with teams and leverage research findings to develop draft production design plans, ensuring alignment with project goals and objectives.
Prepare the necessary materials for production design, following the execution plan to facilitate a smooth workflow.

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Production Design under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Canva Design course assessment and achieved at least 75% attendance.

Course Outline

Introduction to Fundamental Design Principles

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Discussion & Feedback)

Introduction to the design principles of corporate branding
Explore the fundamentals of the design principles
Balance (Symmetry & Asymmetry): Learn how to balance elements of different visual weights with or without mirroring
Contrast: Learn how to use differences in color, size, shape, or other visual elements to highlight or emphasisze certain aspects and create interest
Emphasis/Focal Point: Learn how to direct the attention to a specific area or element through color, size, or placement
Unity/Harmony: Learn how to ensure that all elements in the graphic work together cohesively to create a unified and harmonious composition
Repetition/Consistency: Learn how to use and repeat certain design elements (such as colors, shapes, or fonts) to create a sense of consistency and coherence
Hierarchy: Learn how to establish a clear flow of importance among elements to guide the viewer’s eye through the graphic
Proximity: Learn how to use group-related elements to create a sense of organization and relationship
Scale/Proportion: Learn how to adjust the size of elements with one another to create a balanced and visually appealing composition
White/Negative Space: Learn how to allow empty or negative space around elements to reduce clutter and improve focus on the essential elements
Color Theory: Learn the psychological impact of colors and use color combinations that evoke the desired emotions or reactions
Typography: Learn to choose appropriate fonts, sizes, and spacing to enhance readability and convey the intended tone
Texture: Learn to add texture to elements or backgrounds to create visual interest and depth
Simplicity: Learn how to strive for simplicity and clarity in design to convey the intended message without unnecessary complexity
Alignment: Learn how to align elements properly to create a sense of order and organization.
Movement/Rhythm: Learn how to create a sense of flow or rhythm through the arrangement of elements to guide the viewer’s eye smoothly through the graphic.

Production Design Tools using Canva

Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Case Study)

Introduction to the type of production designs Canva can do. Like Social Media Graphics, Presentation Slides, Posters and Flyers, Infographics, Documents, Marketing Collaterals, Web Banners, Logo Design, Print Products, etc.
Explore the user interface and production design tools available in Canva.
Learn how to apply photo-editing techniques using re-editable Filters, fx Effects, and Adjustments.
Filters: Learn how to apply color manipulation techniques using different color modes like Natural / Warm / Cool / Vivid / Soft / Vintage / Mono / Color Pop.
Photo Effects: Learn to use effects like Duotone / Autofocus / Blur / Shadows.
Adjustments: Learn how to adjust the whole image, foreground or background.
Learn to use advanced tools like brand kit, stock media, and team management.

AI-Powered Tools for Production Design Graphics

Instructor-Led | Mode of Delivery (Demonstration & Practical Application, Case Study)

Explore the different types of AI-powered tools available in Canva.
Learn how to use the Magic Studio to do graphic manipulation.
Background Remover: Learn how to remove unwanted background.
Magic Eraser: Learn how to remove unwanted details in images.
Magic Expand: Learn how to fix awkward framing, save zoomed-in images, or turn a vertical shot into a horizontal one.
Magic Edit: Learn how to modify, add, or replace image elements with a short-written prompt.
Comparing the strengths and weaknesses of different design tools and software beyond Canva.

Conducting Research for Design Concepts

Instructor-Led | Mode of Delivery (Lecture & Illustration, Discussion & Feedback, Case Study)

Learn how to apply the ADDIE model, a systematic instructional design framework, to improve your research skills to gather inspiration and design ideas.
Analysis: Learn how to define the goals and objectives of the design project. Identify the key problems, design requirements, purpose, target audience, context, and project constraints.
Design: Learn how to develop a plan for conducting research and gathering design inspiration. Outline a research strategy, including the research methods (e.g., Trend Analysis, User Surveys, Case Studies).
Development: Learn how to execute the research plan and gather relevant data for design concepts. Carry out the research activities as planned. This may involve exploring design trends, analysing competitors, conducting user interviews, and collecting visual inspiration.
Implementation: Learn how to apply the research findings to the design process. Translate research insights into design concepts. Create mood boards, concept maps, or other visual representations based on the gathered inspiration.
Evaluation: Learn how to assess the effectiveness of the research-driven design concepts. Solicit feedback from peers, instructors, or potential users. Evaluate how well the design concepts align with the initial goals and objectives. Make revisions based on feedback and insights gained during the evaluation process.

Preparation of Production Design Materials and Equipment

Instructor-Led | Mode of Delivery (Lecture & Illustration, Case Study)

Identifying the brand content, concept styling, images, copywriting materials, and equipment needed for the production design.
Learn how to prepare a content planner and brand kit.

Assessment Component

Written assessment design proposal.
Individual project presentation

Trainer

Christina Lye

Over a Decade of Graphic & Multimedia Design Experience
Entrepreneurial Venture: Founded and ran a Creative Café Concept in Joo Chiat
⁠Led and Executed Visual Campaigns for DBS Bank & CPF Board

Course Fees

Course Fee:
S$990.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$495.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$297.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Frequently Asked Questions (FAQs)

Who is this course for?

This course is ideal for graphic designers, marketers, entrepreneurs, freelancers, digital content creators, and anyone looking to create professional-quality graphics with Canva.

Do I need prior design experience?

No prior experience is required. The course covers core design principles and practical Canva techniques, making it suitable for both beginners and those with some design knowledge.

Do I need to have a Canva account?

Yes. Participants should have access to a free or paid Canva account to fully engage in the hands-on exercises.

What types of designs will I create during the course?

Learners will create a range of design assets, including social media posts, presentation slides, posters, infographics, and marketing collaterals.

Does the course include AI-powered design tools?

Yes. Participants will learn to use Canva’s AI-powered tools, such as Magic Studio, Magic Eraser, Magic Edit, and Background Remover.

Will I work on a project?

Yes. The course includes a written design proposal and an individual project presentation to demonstrate your understanding and creativity.

Is this course hands-on?

Absolutely. The course includes live demonstrations, case studies, and practical activities to help you build real-world Canva design skills.