Co-founder & Regional MD at 2Stallions Digital Marketing Agency
Clients include AXA, Fujifilm & Stanley Black & Decker
ACTA-Certified Corporate Trainer Across Southeast Asia
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Brands have begun to realise that rudimentary data analysis isn’t sufficient to paint a full picture of how consumers engage with their brands. Without a holistic understanding of consumer behaviour across multi-channel interaction points, marketing performance will never truly be optimised and reach its full potential.
This intensive two-day Advanced Digital Marketing Analytics (Google Analytics 4) Certification training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.
The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level.
Course trainees will learn critical concepts such as how to track extensive data points across multiple domains and devices, obtain a deeper understanding of user behaviour, establish ecommerce tracking, and how AI is used in GA4. This course will help simplify extensive data analysis and provide deeper insights that drive important business decisions.
Target Audience
Anyone currently in, or looking to be in, a digital marketing role with a brand or agency, who understands the importance of data analytics in digital marketing, and wants to attain the Google Analytics Individual Qualification (GAIQ) certification.
This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics platforms to take their skills to the next level.
Course Highlights
In this Advanced Digital Marketing Analytics workshop, you will learn:
Create a measurement & configurations plan to guide you on the appropriate data to collect and measure
Develop a clear and comprehensive understanding on how data gets collected and processed in Google Analytics as well as the legal implications
Deep dive into configurations settings in Google Analytics, from filters and events to segmentation, including the use of AI, and custom reports in order to generate concise insights from your data
Understand how to properly organise your Google Analytics account, resulting in more readable and easily comprehensible reports
Analyse and interpret advanced Google Analytics reports to gain a better understanding of data to make marketing decisions
Define new data points and transform your data analysis within Google Analytics for optimal measurement and analysis
And much more
Course Objectives
By the end of the class, you will be able to:
Determine in detail how data is collected and measured, and its legal and privacy implications
Assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
Organize a Google Analytics account into a properly structured setup for your business
Propose appropriate configurations in Google Analytics for specific business requirements
Develop specific Google Analytics reports based on segmentation and customizations to generate deeper insights
Analyse Google Analytics data to articulate business implications based on internal and market data analysis
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Research under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Digital Marketing Analytics course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Research
Course Code: TGS-2021010333
Course Support Period: 20 Dec 2021- 19 Dec 2025
The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Certification. This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Completion of the WSQ Digital Marketing Analytics course or the Google Analytics Certification course by Skillshop is a pre-requisite entry requirement for this course.
Trainees should also be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Eva Wong
“Dhawal is always on the ball to answer questions! Appreciate the feedback and suggestions given to us during class.”
Lorene
“Dhawal managed to teach and simplify something that was complex. I appreciate his patience and his industry knowledge plus his experience in answering the questions that I had.”
Teo Jia En
“Signed up for this advanced session after attending Basic GA course conducted by Dhawal. Learnt a lot from his sharing and knowledge on GA, and it was an extensive 2-days training. Even though im not proficient in GA, i’ll take the knowledge learnt and apply it by within next 1-2 weeks. Thanks Dhawal once again!”
Yong Soon Boon
“My experience with Equinet has been good so far. The trainer’s sharing of real life experiences has been helpful.”
Hong Shiqiang
“Very detailed and in-depth, the course has helped me understand digital marketing analytics better and what it is capable of.”
Loke Chia Li
“Gave me more insights into how GA4 works and how I can interpret the data for my company’s website. I am now able to translate values into terminology to explain to stakeholders and improve our current practices.”
Deborah
“I’ve not had insights on how to use analytics before, and this is a good start. I can now generate revenue for my company through marketing. Plus, I’ve realised that quite a lot of things are trackable in my car, which people said weren’t. Nice to have this knowledge.“
Privina
“I now have a better understanding of what I can do with Google Analytics in my area of work.”
