Founder of the content marketing agency Cooler Insights, Walter has almost 25 years of leadership experience in content & social media marketing, PR, strategy, and industry development. In 4 years, he and his associates helped almost 50 companies to improve their online marketing efforts.
A course developer and content marketing and social media marketing trainer at Equinet Academy, Walter has trained over 1,700 individuals in online and offline marketing.
Appointed to be a council member of the Media Literacy Council (led by IMDA Singapore) from 2016 to 2020, Walter is a juror for the Mumbrella Asia Awards 2017 and 2018. Prior to that, he was a judge for the Singapore Blog Awards for 5 consecutive years. A business influencer in social and digital media, Walter spoke at multiple conferences on topics such as branding, public relations, digital marketing, and social media marketing.
A prolific writer, Walter has written for Social Media Today, Outbrain, Duct Tape Marketing, Outbrain, Startup Nation, Spin Sucks, Marketing magazine, Tweak Your Biz, Tech In Asia, Marketing Insiders, e27 and Yahoo! News, and was featured on The Straits Times, TODAY, Power 98 and 938Now, Young Upstart, Ikiguide and The Content Guy.
Cooler Insights’ clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotels, PARKROYAL Hotels, SPH, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Coca-Cola, Specialist Dental Group, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Ministry of Communications and Information, People’s Association, IDA Singapore, DrGL, Hwacheon Asia, Ecolab, Real Estate Doc, Kaplan, Best Electricity and many more.
⇨ Advanced Certificate in Training and Assessment (ACTA) certified trainer
⇨ Member of Media Literacy Council from August 2017 to July 2018 (IMDA)
⇨ Member of Jury for Mumbrella Asia Awards 2017
⇨ Judge for Singapore Blog Awards for 5 years (SPH)
⇨ Vice Chairman of the Association of Singapore Attractions (ASA)
⇨ Board Governor for Army Museum
⇨ Whole Of Government (WOG) team member for social media initiatives
⇨ Member of the Industry Skills and Training Council (WDA)
⇨ Member of Productivity Steering Committee (STB)
⇨ Member of PS21 EXCEL Committee (Public Sector Wide)
⇨ Judge for Businesses for Families and Tourism Awards (MSF)
Articles Authored by Walter:
Courses Walter Facilitates:
Social Media Marketing
Content Marketing Strategy