Walter has almost 22 years of senior management experience in online and offline marketing, public relations, industry development, campaign and events marketing and strategic planning.
A seasoned business blogger at Coolerinsights, Walter is a Jury for Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. He is also a member of the Media Literacy Council and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.
As a digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. His clients included major government agencies (IDA, HDB, NTU), MNCs (Pan Pacific Hotel Group, Coca-Cola, Citibank, Gleneagles Hospital), Large Local Enterprises (NTUC First Campus, Jurong Point), and SMEs from the retail, FMCG, financial, healthcare, and legal sectors. He also teaches part-time at a local polytechnic.
Formerly the Director of Corporate Communications at Inland Revenue Authority of Singapore (IRAS), Walter managed the revamp of IRAS’ website (2nd most visited in Singapore Government), successfully pitched an investigation story which received front page coverage on Sunday Times, and launched the agency’s first YouTube video.
At National Heritage Board (NHB), he spearheaded social media marketing by starting Yesterday.sg – Singapore’s first heritage and museums blog. He also pioneered social media marketing for NHB, and led in the development of its Facebook page, Twitter account, and YouTube channel.
Walter also organised a Singapore Food Festival event which drew 50,000 visitors over three days at Downtown East, and attracted 60,000 partygoers to a countdown party (the largest outdoor event then) at NTUC Club.
⇨ Advanced Certificate in Training and Assessment (ACTA) certified trainer
⇨ Member of Media Literacy Council from August 2017 to July 2018 (IMDA)
⇨ Member of Jury for Mumbrella Asia Awards 2017
⇨ Judge for Singapore Blog Awards for 5 years (SPH)
⇨ Vice Chairman of the Association of Singapore Attractions (ASA)
⇨ Board Governor for Army Museum
⇨ Whole Of Government (WOG) team member for social media initiatives
⇨ Member of the Industry Skills and Training Council (WDA)
⇨ Member of Productivity Steering Committee (STB)
⇨ Member of PS21 EXCEL Committee (Public Sector Wide)
⇨ Judge for Businesses for Families and Tourism Awards (MSF)
Articles Authored by Walter:
Courses Walter Facilitates:
Social Media Marketing
Content Marketing Strategy