Walter Lim

Corporate Bio

Walter Lim Equinet Academy

Founder of the content marketing agency Cooler Insights, Walter has almost 25 years of leadership experience in content & social media marketing, PR, strategy, and industry development. In 4 years, he and his associates helped almost 50 companies to improve their online marketing efforts.

A course developer and content marketing and social media marketing trainer at Equinet Academy, Walter has trained over 1,700 individuals in online and offline marketing.

Appointed to be a council member of the Media Literacy Council (led by IMDA Singapore) from 2016 to 2020, Walter is a juror for the Mumbrella Asia Awards 2017 and 2018. Prior to that, he was a judge for the Singapore Blog Awards for 5 consecutive years. A business influencer in social and digital media, Walter spoke at multiple conferences on topics such as branding, public relations, digital marketing, and social media marketing.

A prolific writer, Walter has written for Social Media Today, Outbrain, Duct Tape Marketing, Outbrain, Startup Nation, Spin Sucks, Marketing magazine, Tweak Your Biz, Tech In Asia, Marketing Insiders, e27 and Yahoo! News, and was featured on The Straits Times, TODAY, Power 98 and 938Now, Young Upstart, Ikiguide and The Content Guy.

Cooler Insights’ clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotels, PARKROYAL Hotels, SPH, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Coca-Cola, Specialist Dental Group, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Ministry of Communications and Information, People’s Association, IDA Singapore, DrGL, Hwacheon Asia, Ecolab, Real Estate Doc, Kaplan, Best Electricity and many more.

Other Achievements

⇨ Advanced Certificate in Training and Assessment (ACTA) certified trainer
⇨ Member of Media Literacy Council from August 2017 to July 2018 (IMDA)
⇨ Member of Jury for Mumbrella Asia Awards 2017
⇨ Judge for Singapore Blog Awards for 5 years (SPH)
⇨ Vice Chairman of the Association of Singapore Attractions (ASA)
⇨ Board Governor for Army Museum
⇨ Whole Of Government (WOG) team member for social media initiatives
⇨ Member of the Industry Skills and Training Council (WDA)
⇨ Member of Productivity Steering Committee (STB)
⇨ Member of PS21 EXCEL Committee (Public Sector Wide)
⇨ Judge for Businesses for Families and Tourism Awards (MSF)

Contact Info:



“Walter is an excellent trainer given his personal experience and shares interesting stories. He is also very patient and provides good resources like websites which performs the various functions essential for social media marketing. Have learnt a lot throughout the course. Thank you, Walter! :)”
– Ang Ching Ting

“Walter has extraordinarily rich industry experience which he is able to provide real-life insights and sharing. He is also very patient with the class throughout the learning process. Love the notes as they are very organised and useful.”
– Sheryn Chan

“Sir Walter Lim is knowledgeable, patience, attentive and understanding. He has the ability to put the important points across via zoom seminars and I did benefit from his teachings greatly.”
– Damian Foo

“I am extremely impressed by the delivery and quality of the online lessons conducted by Walter Lim at Equinet Academy. Walter is truly knowledgeable, and he is very generous in sharing with his students his wide experience in digital marketing. I believe anyone who interacts with him will benefit a great deal from his passion for social marketing and his willingness to share.”
– Pey Vivian Tan

“Walter is truly clear and patient in his explanation of concepts. He supports and illustrates these with very appropriate examples. I like the design and structure of the course which is well-supported with very organised materials. Walter must have put in a lot of thought in designing these and I find them especially useful as a reference after the class. Thank you, Walter. It has been an enriching and thought-provoking learning journey for me.”
– Helen Phoa Hua Huee

“Mr Walter Lim is a very experienced trainer and I l have learned much from him on how to do social marketing effectively to Facebook, Instagram and others. He is deeply knowledgeable and most of his answers are within his fingertips. He can explain well and get us to be engaged during the lessons. Thumps Up for him. Great mentor indeed. Thank You!”
– Tay Chye Beng

“Walter was very chilled and extremely easy to talk to. He was down to earth which eased in the digestion of things as I would not be shy in asking questions. He was also open to discussing insights about the current industry freely which allowed me to accelerate my learning capability and application.”
– Haziq Wahab

Articles Authored by Walter:

Courses Walter Facilitates:

Social Media Marketing
Advanced Social Media Marketing

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