How to Use Google Analytics 4 (GA4) For Beginners What is Google Analytics? Google Analytics (GA) is a free analytics tool from Google that gives you an in-depth look at your website’s performance. This includes site traffic, backlinks, position tracking, page speed...
What is Digital Advertising? (With Examples) Did you know that by 2026, the global digital advertising and marketing market is predicted to reach $786.2 billion? Connectivity is causing the world to expand dramatically. This noteworthy advancement speaks volumes about...
4 Social Media Platforms to Start Advertising Your Business Social media advertising is an excellent tool for your business, potentially reaching millions of people in a short time. However, you need to know how to use it effectively to truly reap all of its benefits....
Important Digital Marketing Metrics to Prioritise for Your Business Digital marketing is an essential part of any modern business’s marketing strategy, and tracking the right metrics can help you understand the effectiveness of your campaigns and make necessary...
5 Best Practices for Copywriting on Social Media (With Examples) Social media is an undeniable force when it comes to digital marketing. With approximately 4.74 billion people currently being active social media users worldwide — more than half of the world’s...
9 Proven Small Business Digital Marketing Strategies that Achieve Results 5 billion. That’s how many people use the internet today, according to Statista. The digital revolution has opened up a rich vein of opportunity for business owners in terms of reach. And small...
How To Write An Engaging Social Media Post Take a scroll through your social media channel of choice, what do you see? There’s a high probability that your news feed is filled with countless, and what might seem endless, written posts, pictures, and videos. While that...
The 4 Most Important Social Media Goals and Objectives Social media has come a long way from the days of social networking sites MySpace and Friendster. What was once a platform to build a virtual community of friends has developed into a vital business tool –...
How to Effectively Hire and Manage a Digital Marketing Agency When it comes to running a business, choosing the right digital marketing agency to propagate your digital marketing efforts can mean the difference between success and failure. Among the many success...
How to Create a Great Facebook Business Page (2022) Facebook, the world’s biggest social media platform, has become a crucial tool for businesses to expand their marketing efforts and build substantial awareness around their brand. There are millions of businesses...
