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          Soft Skills

        • M – Soft Skills

          • Calm Under Pressure
          • Change Management Mastery ~ Navigating Conflicts Through Change
          • Effective Leadership through Motivation
          • The ABC of Sales – Sell Anything to Anyone
          • Thrive with Mindfulness: Stress Reduction and Resilience
        • UX Design and Creative

          UX Design and Creative

        • M – UX Design and Creative

          • UX Design and Creative Certification Programmes
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            • Presentation Design with PowerPoint & Google Slides
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  • LEARN
    • AI/ML
          • AI/ML Courses
            • AI and Machine Learning
            • AI in Digital Marketing
            • Generative AI (ChatGPT, Gemini, and Popular AI Tools)
            • Prompt Engineering
    • Business
          • Business Courses
            • Change Management
            • Digital Branding & Brand Strategy
            • Digital Marketing Strategy
            • Digital Public Relations
            • Digital Transformation
            • Effective Leadership through Motivation
            • Finance For Non-Finance Managers
            • The ABC of Sales – Sell Anything to Anyone
    • Cybersecurity
          • Cybersecurity Courses
            • Cybersecurity Awareness
    • Data Analytics
          • Data Analytics Courses
            • Advanced Digital Marketing Analytics
            • Digital Marketing Analytics & Optimisation (Google Analytics 4)
            • Google Tag Manager
            • Power BI
    • Digital Marketing
          • Digital Marketing Courses
            • Advanced Digital Marketing Analytics
            • Digital Copywriting and Content Writing
            • Google Tag Manager
            • Advanced Search Engine Optimisation (SEO)
            • Digital Marketing Analytics & Optimisation (GA4)
            • Landing Page Design
            • Advanced Social Media Management
            • Digital Marketing Capstone (Synchronous E-Learning)
            • LinkedIn Sales and Marketing
            • AI in Digital Marketing
            • Digital Marketing Foundations (Fundamentals)
            • Meta Marketing (Facebook and Instagram)
            • Conversion Rate Optimisation
            • Digital Marketing Strategy
            • Performance Marketing Strategy (Lead Generation)
            • Digital Advertising Strategy
            • Digital Public Relations
            • Search Engine Optimisation (SEO) Strategy
            • Digital Branding & Brand Strategy
            • Email Marketing & Marketing Automation
            • Social Media Marketing Strategy & Optimisation
            • Digital Content Creation & Content Marketing Strategy
            • Google Ads Strategy and Optimisation
            • TikTok Marketing
            • Digital Content Creation For Content Creators
          • Digital Marketing Certification Programmes
          • Certification Programmes

            • Certified Content Marketing Specialist (CCMS)
            • Certified Digital Advertising Specialist (CDAS)
            • Certified Digital Marketing Analyst (CDMA)
            • Certified Digital Marketing Strategist (CDMS) v2
            • Certified SEO Specialist (CSEOS)
            • Certified Social Media Marketing Specialist (CSMMS)
            • The Complete Digital Marketing Course (CDMC)
    • Ecommerce
          • Ecommerce Courses
            • Ecommerce Essentials
            • Ecommerce Marketplaces (Shopee & Lazada)
            • Ecommerce Strategy
            • Shopify Store Creation
          • Ecommerce Certification Programmes
            • Certified Ecommerce Specialist (CES)
    • Soft Skills
          • Soft Skills Courses
            • Calm Under Pressure
            • Change Management Mastery ~ Navigating Conflicts Through Change
            • The ABC of Sales – Sell Anything to Anyone
            • Thrive with Mindfulness: Stress Reduction and Resilience
    • UX Design and Creative
          • UX Design and Creative Courses
            • Advanced UX UI Design
            • Canva Design
            • Design Thinking
            • Out Of Pocket! – Mobile Photography and Videography for Smart Phones (iOS and Android)
            • Presentation Design with PowerPoint & Google Slides
            • User Experience & User Interface (UX UI) Design Essentials
            • User Interface (UI) Design
            • Video Creation & Video Editing (Digital Storytelling)
            • What The Figma (WTF)
            • WordPress Website & Landing Page Creation
          • UX Design and Creative Certification Programmes
            • Certified Landing Page & Web Design Specialist (CLPWDS)
            • Certified UX Designer (CUXD)
  • CORPORATE TRAINING
  • CAREER
  • EVENTS
  • RESOURCES
    • Blog
    • Digital Marketing Agencies Directory
    • Digital Marketing Career Resources
    • Digital Marketing Case Studies
    • Digital Marketing Quizzes and Assessment Tools
    • Digital Marketing Toolkits
    • View All Resources
  • ABOUT
    • About Equinet Academy
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Digital Advertising

Banner Elements - DarkBanner Elements - Light
Shaun Lee
Jan 30, 2023

What is Digital Advertising? (With Examples)

Digital Advertising

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Walter Lim
Jan 18, 2023

4 Social Media Platforms to Start Advertising Your Business

Digital AdvertisingSocial Media Marketing

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Shaun Lee
Sep 01, 2022

Ad Copy and Creative Best Practices Guide to Make Your Ads More Engaging

Content WritingDigital Advertising

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The Importance of Advertising and Why You Should Advertise
Ian Ong
Sep 10, 2020

The Importance of Advertising and Why You Should Advertise

Digital Advertising

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LinkedIn's Targeting Capabilities - the Complete Guide
Shaun Lee
Jun 06, 2020

LinkedIn’s Targeting Capabilities: The Complete Guide For 2020

Digital Advertising

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How Much Does It Cost To Advertise On Facebook?
John Tay
Jul 20, 2019

How Much Does It Cost To Advertise On Facebook?

Digital Advertising

Read More
Sneaky Ways To Spy on Your Competitor's Facebook Ads
John Tay
Nov 12, 2018

4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads

Digital Advertising

Read More
What is SEM? A Guide To Getting Started With Search Engine Marketing
Xuanbin
Jul 19, 2018

What is SEM? A Guide To Getting Started With Search Engine Marketing

Digital AdvertisingDigital Marketing

Read More
What is PPC? A Beginner's Introduction to Pay-per-Click Marketing
Xuanbin
Dec 18, 2017

What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing

Digital Advertising

Read More
Digital Advertising Strategy Guide (Flowchart Included)
Dylan Sun
Oct 18, 2017

Digital Advertising Strategy Guide (Flowchart Included)

Digital Advertising

Read More
20 Google Ads Search and Display Ad Best Practices (Checklist Included)
Dylan Sun
Jan 10, 2017

20 Google Ads Search and Display Ad Best Practices (Checklist Included)

Digital Advertising

Read More

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About Equinet

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Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

Featured Programmes
  • Certified Content Marketing Specialist (CCMS)
  • Certified Digital Advertising Specialist (CDAS)
  • Certified Digital Marketing Analyst (CDMA)
  • Certified Digital Marketing Strategist (CDMS) v2
  • Certified Ecommerce Specialist (CES)
  • Certified Landing Page & Web Design Specialist (CLPWDS)
  • Certified SEO Specialist (CSEOS)
  • Certified Social Media Marketing Specialist (CSMMS)
  • Certified UX Designer (CUXD)
  • The Complete Digital Marketing Course
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