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    • AI/ML
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            • AI and Machine Learning
            • AI in Digital Marketing
            • Generative AI (ChatGPT, Gemini, and Popular AI Tools)
            • Prompt Engineering
    • Business
          • Business Courses
            • Change Management
            • Digital Branding & Brand Strategy
            • Digital Marketing Strategy
            • Digital Public Relations
            • Digital Transformation
            • Effective Leadership through Motivation
            • Finance For Non-Finance Managers
            • The ABC of Sales – Sell Anything to Anyone
    • Cybersecurity
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            • Digital Marketing Analytics & Optimisation (Google Analytics 4)
            • Google Tag Manager
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            • Advanced Digital Marketing Analytics
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            • Google Tag Manager
            • Advanced Search Engine Optimisation (SEO)
            • Digital Marketing Analytics & Optimisation (GA4)
            • Landing Page Design
            • Advanced Social Media Management
            • Digital Marketing Capstone (Synchronous E-Learning)
            • LinkedIn Sales and Marketing
            • AI in Digital Marketing
            • Digital Marketing Foundations (Fundamentals)
            • Meta Marketing (Facebook and Instagram)
            • Conversion Rate Optimisation
            • Digital Marketing Strategy
            • Performance Marketing Strategy (Lead Generation)
            • Digital Advertising Strategy
            • Digital Public Relations
            • Search Engine Optimisation (SEO) Strategy
            • Digital Branding & Brand Strategy
            • Email Marketing & Marketing Automation
            • Social Media Marketing Strategy & Optimisation
            • Digital Content Creation & Content Marketing Strategy
            • Google Ads Strategy and Optimisation
            • TikTok Marketing
            • Digital Content Creation For Content Creators
          • Digital Marketing Certification Programmes
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            • Certified Content Marketing Specialist (CCMS)
            • Certified Digital Advertising Specialist (CDAS)
            • Certified Digital Marketing Analyst (CDMA)
            • Certified Digital Marketing Strategist (CDMS) v2
            • Certified SEO Specialist (CSEOS)
            • Certified Social Media Marketing Specialist (CSMMS)
            • The Complete Digital Marketing Course (CDMC)
    • Ecommerce
          • Ecommerce Courses
            • Ecommerce Essentials
            • Ecommerce Marketplaces (Shopee & Lazada)
            • Ecommerce Strategy
            • Shopify Store Creation
          • Ecommerce Certification Programmes
            • Certified Ecommerce Specialist (CES)
    • Soft Skills
          • Soft Skills Courses
            • Calm Under Pressure
            • Change Management Mastery ~ Navigating Conflicts Through Change
            • The ABC of Sales – Sell Anything to Anyone
            • Thrive with Mindfulness: Stress Reduction and Resilience
    • UX Design and Creative
          • UX Design and Creative Courses
            • Advanced UX UI Design
            • Canva Design
            • Design Thinking
            • Out Of Pocket! – Mobile Photography and Videography for Smart Phones (iOS and Android)
            • Presentation Design with PowerPoint & Google Slides
            • User Experience & User Interface (UX UI) Design Essentials
            • User Interface (UI) Design
            • Video Creation & Video Editing (Digital Storytelling)
            • What The Figma (WTF)
            • WordPress Website & Landing Page Creation
          • UX Design and Creative Certification Programmes
            • Certified Landing Page & Web Design Specialist (CLPWDS)
            • Certified UX Designer (CUXD)
  • CORPORATE TRAINING
  • CAREER
  • EVENTS
  • RESOURCES
    • Blog
    • Digital Marketing Agencies Directory
    • Digital Marketing Career Resources
    • Digital Marketing Case Studies
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    • Digital Marketing Toolkits
    • View All Resources
  • ABOUT
    • About Equinet Academy
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Digital Marketing

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Step by step email marketing guide
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Sep 01, 2025

Step-by-Step Ecommerce Email Marketing Guide to Drive Sales and Engagement

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10 Powerful Tips to Improve Your Clickthrough Rate Fast
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Aug 26, 2025

10 Powerful Tips to Improve Your Clickthrough Rate Fast

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How to map customer journey
Jeremiah Lim
Aug 12, 2025

How to Map the Customer Journey for Better Engagement and Conversions

Digital Marketing

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The Ultimate Guide to Advanced Copywriting Techniques That Convert
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Jul 18, 2025

The Ultimate Guide to Advanced Copywriting Techniques That Convert

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Jul 18, 2025

Key Google Analytics 4 Reports You Need to Monitor Regularly

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Jethro Xu
Jul 14, 2025

25 AI Tools For E-Commerce to Help You Grow Your Business

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Dhawal Shah
Mar 28, 2025

11 Google Analytics 4 Metrics All Websites Should Track

Digital Marketing Analytics

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Chris Minjoot
Feb 21, 2025

The Ultimate Guide to Power Words in Persuasive Writing and Marketing

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Blogging 101
Chris Minjoot
Feb 21, 2025

Blogging 101: How to Create Compelling Blog Content

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SEO Copywriting
Chris Minjoot
Feb 19, 2025

SEO Copywriting for Beginners: Getting Started with Search-Optimised Content

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Hatta Aziz
Dec 27, 2024

How to Start Marketing on Instagram

Meta (Facebook & Instagram Marketing)

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Chris Minjoot
Nov 28, 2024

Craft Irresistible Headlines That Drive Clicks and Boost Engagement

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Turn Browsers into Buyers
Chris Minjoot
Nov 26, 2024

Turn Browsers into Buyers

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How to Choose a Good Google Ads SEM Agency in Singapore - 5
Xuanbin
Nov 19, 2024

How to Choose a Good Google Ads SEM Agency in Singapore

Google Ads

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Chris Minjoot
Oct 29, 2024

Content Creation 101: Understanding the Basics

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SEO Packages, Pricing, and Costs: A Comprehensive Guide - cover page
equinet
Oct 21, 2024

SEO Packages, Pricing, and Costs: A Comprehensive Guide

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Razy Shah
Oct 09, 2024

5 Steps to Set Up Effective Digital Marketing Campaigns

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Copywriting 101: A Beginner's Guide to the Art of Persuasive Writing - Cover Image
Chris Minjoot
Oct 09, 2024

Copywriting 101: A Beginner’s Guide to the Art of Persuasive Writing

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Chris Minjoot
Sep 23, 2024

Copywriting vs. Content Writing: Understanding the Key Differences

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Hatta Aziz
Jul 31, 2024

Beginner’s Guide to Facebook Marketing and Advertising

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About Equinet

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Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

Featured Programmes
  • Certified Content Marketing Specialist (CCMS)
  • Certified Digital Advertising Specialist (CDAS)
  • Certified Digital Marketing Analyst (CDMA)
  • Certified Digital Marketing Strategist (CDMS) v2
  • Certified Ecommerce Specialist (CES)
  • Certified Landing Page & Web Design Specialist (CLPWDS)
  • Certified SEO Specialist (CSEOS)
  • Certified Social Media Marketing Specialist (CSMMS)
  • Certified UX Designer (CUXD)
  • The Complete Digital Marketing Course
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