1-Day Branding & Public Relations Mastery Workshop

Why Attend This Workshop?

✔ Learn from Industry Experts – Branding and PR professionals with global experience share insider strategies.

✔ Walk Away with Actionable Strategies – Apply what you learn immediately to strengthen your brand and PR approach.

✔ Interactive & Engaging Format – Participate in hands-on branding and PR exercises.

Workshops Schedule

Morning Session: Branding Excellence & Digital Exposure Mastery

• Refining Your Brand Identity: Articulate a clear, compelling personal brand that resonates and sets you apart in the market.
• Interactive Branding Exercise: Engage in a live session to craft or refine your unique value proposition with a comprehensive brand audit.
• Mastering Brand Storytelling: Learn to present your brand story effectively, building credibility and inspiring action without overtly addressing challenges.
• Lightbulb Moment Activity: Brand Moment Mapping: Reflect on pivotal personal experiences to create compelling brand narratives that attract the right opportunities.
• Building Brand Assets: Develop a strong portfolio of brand materials, including press kits and digital content that reinforce your identity.
• Optimising Digital Exposure: Measure and enhance your digital presence to ensure every interaction aligns with your business objectives.
• Leveraging LinkedIn and Social Media: Use LinkedIn and other social platforms strategically to grow your influence and attract qualified prospects.

Afternoon Session: Public Relations Strategies – Building Media Credibility

• Brand Positioning for PR Success: Learn to communicate your brand identity effectively.
• Winning PR Tactics: Craft compelling press releases and pitch stories to secure media coverage.
• Crisis Management Essentials: Understand how to handle PR crises and protect your reputation.
• Leveraging Digital & Traditional Media: Balance press, influencers, and online platforms for maximum exposure.
• Live PR Exercise: Develop and present a PR strategy tailored to your brand.

Live Q&A & Next Steps

• Key Takeaways & Course Insights – Summary of actionable strategies.
• Exclusive Offers – Special registration perks for attendees.

Who Should Attend?

✔ Entrepreneurs & Business Owners – Build brand recognition and media credibility.

✔ Marketing & Communication Professionals – Strengthen branding and PR strategies.

✔ Startups & SMEs – Gain media exposure and create strong brand positioning.

✔ PR & Brand Strategists – Elevate expertise with practical, hands-on learning.

What You Will Gain:

🔹 A structured approach to defining and differentiating your brand identity.

🔹 Hands-on experience in crafting an authentic brand value proposition.

🔹 Proven PR techniques to secure media coverage and manage brand reputation.

🔹 Insider insights from experienced branding & PR professionals.

Ready to Elevate Your Brand & PR Strategy?

Seats are limited! Reserve your spot today and take the first step toward brand excellence and PR success.

👉 Sign Up for the Workshop Now!

Instructors

Agnes Tay

• Founder, Business & PR Strategist, AT Marketing Consultancy
• 34 Years of Expertise in Business, Branding, and PR
• Mentored 100+ business leaders across industries

Vivek Iyyani

• Founder & Speaker at Millennial Minds, a Marketing and Leadership Consultancy
• Award winning Author
• Certified NLP Practitioner and Personality Profiling Expert (MBTI, TetraMap)