Equinet Academy
Trainer's Bio
Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.
Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella Asia Awards 2017, 2018 and 2019, and judge of the Singapore Blog Awards (5 years). Walter also spoke at numerous local and international conferences on topics such as branding, public relations, and social media marketing.
A digital marketing strategist, Walter specialises in brand storytelling, content marketing, SEO, UI/UX, social media, PR, and campaign management. A prolific blogger, his articles are published on Outbrain, Social Media Today, Startup Nation, Duct Tape Marketing, Tweak Your Biz, Pole Position Marketing, The Right Fit, Spin Sucks (PR influencer Gini Dietrich), Tech In Asia, e27, and Yahoo! News, and he has been featured on The Straits Times, TODAY, CNA938, Money 89.3 FM, and Power 98.
Founder of Cooler Insights, his team helped more than 100 companies and trained over 6,300 individuals in the areas of content marketing, social media, and branding. His clients include MNCs, public listed companies, government agencies and SMEs. They include Pan Pacific Hotel Group, Otis Elevator Singapore, Hwacheon Asia, Brother, Rabobank, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Ministry of Communications and Information (MCI), Ministry of Culture, Community & Youth (MCCY), Housing and Development Board (HDB), Central Provident Fund Board (CPF), People’s Association, Mount Elizabeth Medical Centre, Eagle Brand, Busy Bees Asia, Kaplan, Shaws Preschools, BearyFun Gym, Heartfield Kindergarten, DoDo Seafood and many others.
An ACTA-certified trainer and a former NHB scholar, Walter regularly conducts both public and in-house workshops on social media marketing, content marketing, brand storytelling and social media psychology. He was also invited to speak at Google and Facebook.
Videos by Walter Lim
Are You Struggling to Get Noticed On Social Media?
Learn how to create content that captures attention, drives engagement, and helps your brand grow online.
Introduction To Social Media Marketing
Explore how social media works for businesses and learn core strategies to grow your presence effectively.
Creating a Customer Avatar
Define your ideal customer by understanding their goals, challenges, and what drives their decisions.
Testimonials
Courses Walter Lim Facilitates
Harness the Power of Social Media and Turn Followers into Loyal Customers. Build engaging social strategies that grow and convert audiences.
Execute Advanced Social Media Management Strategies That Drive Business Results
Acquire real world digital marketing skills through hands-on application. Learn and be mentored by digital marketing expert practitioners
Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
Articles Written by Walter Lim
Recommended tools on social media monitoring and listening to generate insights from social media interactions.
This blogpost introduces tried and tested analytics tools for evaluating social metrics.
Take the Leap Towards Marketing Excellence
Join a growing community of digital marketing professionals and business leaders equipped with the skills and confidence to succeed in the ever-changing digital economy.