Lin Xuanbin

Trainer's Bio

With 11+ years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Technology, Financial Services, Media, Recruitment, and International Trade industries.

Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display. A revenue marketer, Xuanbin is highly experienced in the areas of budget planning and performance marketing to maximise ROI and business results. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and website management.

Having been on both brand and agency sides, Xuanbin strongly believes in empowering brand marketers with a deeper understanding of the digital marketing landscape to achieve better alignment with their agencies, maximising the potential of their partnerships and businesses through digital marketing.

During his stints in award-winning global media agencies, Xuanbin planned and strategised digital marketing campaigns over the Asia Pacific region for some of the world’s largest companies. Some of which included Hotels.com, SAP, MINI, and Laneige.

Testimonials

Goh Mei Hui

“Xuanbin is very patient and exhibits great knowledge in his field. He was able to deliver the course content well and was sincere in his approach.”

Grace Chua

“Xuan Bin is an engaging and patient trainer who understands Google Ads well. He has a passion for teaching and marketing which shows throughout the course. I strongly recommend others who would like to learn more about Google Ads to attend this course.”

Lo Chun Lum

“Xuanbin was well versed in the training and a good trainer who spoke fluently and I was able to keep attentive throughout the entire course.”

Maggie Mok

“Before signing up, I have doubts if the course will be useful and whether I can learn new knowledge. But completing the course, I have no regrets signing up. I am satisfied with course conducted by trainer Xuan Bin and picked up useful skills that I believe I can apply in my work. Trainer conducted the course well and explaining the concepts in an applicable way. Strongly recommend anyone to pick up a course from Equinet if you wish to learn about digital marketing.”

Benny Neo

“Xuanbin’s Google Ads course was truly transformative! Over the two days, he provided clear, actionable insights that demystified the complexities of Google Ads. His teaching style is engaging, with a perfect balance between theory and hands-on practice. Xuanbin’s real-world examples and tailored advice made the learning process easy to grasp and immediately applicable to my work. By the end of the 2 days course, I felt confident in creating effective campaigns and optimising them for better results. I highly recommend Xuanbin to anyone looking to master Google Ads.”

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