Path to CMO: From Brand to Business Leadership Workshop

Why Attend This Workshop?

Stepping into the CMO role requires more than operational excellence. It demands business acumen and visionary leadership.

This workshop equips you with the skills, frameworks, and mindset shifts needed to step up as a trusted growth partner to the CEO. You will discover how to move beyond activity-focused marketing to earning your seat in the C-suite by driving revenue and commercial outcomes.

Workshop Highlights

A practical, immersive introduction to the journey from brand to business leadership.

We will cover the following key points:

• Earn your C-suite seat: Drive sales, not just campaigns
• Master integrated marketing: Connect awareness, demand, and loyalty seamlessly
• Amplify trust: Leverage PR, media, and thought leadership as credibility engines
• Build thriving communities: Turn customers into tribes and raving fans
• Get found, gain authority: Make visibility your superpower
• Hire and inspire activist marketers: Spot, empower, and grow changemakers
• Lead with content: Think like a publisher, act like a journalist
• Measure what matters: Align teams with business goals, not vanity metrics
• Bridge the gap: Connect tactical execution to strategic vision
• Shape your CMO brand: Stand out inside and outside your organisation
• Lead with compassion and influence: Balance empathy with performance, thrive in change, and inspire action

Hands-on Activities: 

• Develop a growth hacking marketing plan tailored for your company
• Craft a slogan for your personal CMO brand to define your leadership positioning

Who Should Attend

This workshop is perfect for senior marketers, brand leaders, and entrepreneurs who aspire to step into the CMO role.

Whether you are managing teams, planning campaigns, or preparing for your next leadership role, this session will help you understand what it takes to operate at C-suite level.

What You’ll Walk Away With

You’ll leave with clarity, confidence, and a personal roadmap toward CMO-level leadership.

• A mapped framework linking marketing activities to business growth
• An action plan to build reputation, generate demand, and foster communities
• A personal draft of your “CMO brand” positioning statement
• Practical strategies to align your team with commercial outcomes
• Tools to amplify trust, visibility, and influence — and to lead with confidence through change