3-Hour Google Maps SEO Mastery Workshop: Dominate Local Search & Drive Foot Traffic

Why Attend This Workshop?

Learn how to make your business stand out on Google Maps and turn searches into real foot traffic and leads all within a single session.

✔ Optimise your Google Business Profile (GBP) for maximum visibility
✔ Write posts and manage reviews that improve your local ranking
✔ Build a complete Google Maps marketing plan to attract more customers

Workshop Outline

This 3-hour session follows our proven 3C methodology. Content, Credibility, and Consistency. Equipping you with the framework and hands-on skills to dominate local search results. Learn why Google Maps Marketing matters in 2025, followed by a deep dive into the 3C approach and the essential tools you’ll use to optimise and manage your Google Business Profile effectively.

Foundation of Google Maps SEO

• SEO fundamentals and Local Map Pack overview
• Understanding local search intent and ranking factors
• Google Business Profile setup essentials — name, address, categories, and dashboard navigation

Content Optimisation That Converts

• Keyword research for local intent
• Writing keyword-optimised business descriptions
• GBP post types, image and video SEO, service listings
• Hands-on Exercise:Create a GBP post using AI prompts

Building Trust Through Credibility

• Managing account verification
• Review strategy: asking, responding, and amplifying reviews
• Handling negative reviews professionally
• Expanding credibility through third-party directory listings (Apple Maps, Bing, Yelp, Waze, etc.)

Daily Actions & Automation (Consistency)

• Creating a weekly posting calendar
• Tracking success using UTM parameters and insights
• Case Study: How three businesses grew map traffic to drive new business

Bonus: Post-Class Toolkit
All attendees receive a GBP Optimisation Checklist, Content Calendar Template, and KPI Tracker Sheet (Google Sheets).

Workshop Highlights

A practical, results-driven introduction to local SEO and Google Maps marketing.

✔ Discover what drives rankings on Google Maps and how to influence them
✔ Participate in a guided content creation and review strategy exercise
✔ Learn proven techniques to boost visibility without paid ads
✔ Receive ready-to-use templates to manage your GBP efficiently

Who Should Attend

This workshop is ideal for business owners and marketers who want to strengthen their local presence and attract more customers through Google Maps. Whether you manage a physical store, multiple outlets, or oversee marketing for an established brand, you’ll gain actionable skills to grow visibility and traffic.

Perfect for small and medium business owners, digital marketing professionals, franchise or multi-location managers, and marketing directors of larger organisations.

What You’ll Walk Away With

You’ll leave with a clear, actionable strategy to dominate your local market through Google Maps.

• A fully optimised and audit-ready Google Business Profile
• A draft Google Maps content and posting plan
• Actionable review and listing management strategies
• A toolkit of templates and trackers to maintain consistent growth

Seats are limited – Reserve your spot today!

Instructors

Hatta Aziz

• 15+ Years of Digital Marketing Expertise
• Founder of Awesome Sauce – Digital Strategy Consultancy
• Former Global Social Lead at Razer & Digital Marketing Lead at Starbucks Singapore