Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
1. Define digital marketing goals

Your score is: /5

Do you have clearly defined objectives for digital marketing?

Setting the right digital marketing goals early will ensure your team will be heading in the right direction. Not setting clear goals on the hand may result in inappropriate allocation of marketing budget and poor deployment of resources, resulting in poor return on investment.
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
- How to Define Digital Marketing KPIs
2. Research customers, market, and competitors

Your score is: /5

Do you have a clear understanding and idea of who your customers and competitors are and your market positioning?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- Buyer personas ebook
3. Develop digital marketing strategy

Your score is: /5

Do you have a digital marketing plan and a clearly defined strategy to increase revenue?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
4. Implement digital marketing campaigns

Your score is: /5

Do you have sufficient resources and capabilities to implement your digital marketing campaigns?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
5. Evaluate digital marketing performance

Your score is: /5

Are you measuring and optimising your digital marketing performance for long term success?
Recommended Courses:
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
Take Another Capability Assessment
Schedule a Free Consultation
Submit your recommendations to us and a digital marketing consultant will guide you on how you can transform your marketing capabilities.
Name*
First
Email*
Phone*
e.g. I would like more advice on what actions to take based on my recommendations
You may contact me via
- Whatsapp
- Email
- Phone Call
Untitled
- Keep me notified of exclusive invitations to marketing events, launch of new courses, and more

•	Conduct market and competitor research once in awhile
•	Have a rough idea of customer personas (not sketched out yet)

•	Conduct market research and competitor analysis every now and then
•	Have one or more customer personas defined and drawn out

•	Documentation of competitors, SWOT analysis, drivers
•	Multi-channel market research
•	Extensive customer persona research conducted (one on one interviews, mass surveys, feedback portal, sales team meetings)

•	Conduct market research and competitor analysis on a regular basis with action plans ready to execute on command
•	Tech-enabled customer persona research conducted (feedback prompts across website, social media listening and monitoring tools, digital marketing analytics tools)

•	SMART digital marketing goals and KPIs defined with actionable plans in place
•	Some level of integrated marketing across different digital and traditional channels

Certification Programmes

Individual Modules

Certification Programmes

Individual Modules

Digital Marketing Strategy Capability Assessment Tool

Answer 5 questions to measure your digital marketing strategy capabilities.

Step 1 of 2

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

1. Define digital marketing goals

2. Research customers, market, and competitors

3. Develop digital marketing strategy

4. Implement digital marketing campaigns

5. Evaluate digital marketing performance

Take Another Capability Assessment

Schedule a Free Consultation

Take the Leap Towards Marketing Excellence

Featured Programmes

Featured Programmes

Site Links

Office & Training Venue

Contact

•	One or no digital marketing specialist running some digital marketing campaigns with minimal budget
•	No support from digital marketing agencies or freelancers
•	Some digital marketing campaigns running and bringing in less than satisfactory results

•	Full digital marketing transformation across marketing, sales, and business teams
•	Scalable systems and manpower in place

•	Setup of basic goal tracking (thank you pages, page engagement, goal funnels)
•	Basic dashboards integrating various digital marketing channel performance metrics (e.g. Google Data Studio)
•	Optimisation reports with actionable insights (e.g. A/B testing)

•	Integration of online and offline channels mapped across the entire user journey
•	Adoption and good management of advanced analytics technology