Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
Social media has evolved far beyond its initial conception. From blogs and forums to tech giants like Facebook and TikTok, social media has come to dominate our cultural landscape.
The question is, how do you truly leverage the power of social media?
Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. This engaging, intensive and interactive 2-day Social Media Marketing workshop will equip you with all the frameworks, concepts and tools needed to succeed in social media.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
In this Social Media Marketing course, trainees will learn how to:
By the end of the class, trainees will be able to:
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing Strategy & Optimisation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Strategy
Course Code: TGS-2018503498
Course Support Period: 01 Jan 2019 – 24 Oct 2026
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme and Certified Digital Marketing Strategist (CDMS) Programme v2.
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
Introduction to social media marketing
How to optimise your social media profiles/ feeds
How to choose the right social media channels
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Create Customer Avatar
Research Tools to discover opportunities
Set SMART Social Media Marketing Goals
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
Social Media Content Strategies
Social Media Content Framework
Social Media Content & Resource Planning
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
How to Create Contagious Content
Working with Influencers
Social Media Advertising
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
How to Measure Social Media Performance
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
Social Media Engagement Ladder
5-Step Plan to Managing Negative Feedback
Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella…
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
04, 05 Dec 2025 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
12, 13 Jan 2026 (Mon, Tue)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
12, 13 Mar 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
25, 26 Apr 2026 (Sat, Sun)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| Online via Zoom |
14, 15 May 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
09, 10 Jul 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
29, 30 Aug 2026 (Sat, Sun)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
10, 11 Sep 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
| In-Person |
12, 13 Nov 2026 (Thu, Fri)
|
9.00am - 6.00pm | Walter Lim Apply Now |
The WSQ Social Media Marketing Strategy & Optimisation course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Management Course goes into more detail covering more advanced concepts of social media marketing and management. You may contact us should you have any specific questions.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.