Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Develop and Optimise B2B & B2C Social Media Campaigns for Maximum Growth
Social media has evolved far beyond its initial conception. From blogs and forums to tech giants like Facebook and TikTok, social media has come to dominate our cultural landscape.
The question is, how do you truly leverage the power of social media?
Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. This engaging, intensive and interactive 2-day Social Media Marketing workshop will equip you with all the frameworks, concepts and tools needed to succeed in social media.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
In this Social Media Marketing course, trainees will learn how to:
By the end of the class, trainees will be able to:
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing Strategy & Optimisation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Strategy
Course Code: TGS-2018503498
Course Support Period: 01 Jan 2019 – 24 Oct 2026
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme and Certified Digital Marketing Strategist (CDMS) Programme v2.
Instructor-led | Mode of Delivery (Lecture & Illustration, Class Discussion)
Introduction to social media marketing
How to optimise your social media profiles/ feeds
How to choose the right social media channels
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Create Customer Avatar
Research Tools to discover opportunities
Set SMART Social Media Marketing Goals
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
Social Media Content Strategies
Social Media Content Framework
Social Media Content & Resource Planning
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
How to Create Contagious Content
Working with Influencers
Social Media Advertising
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
How to Measure Social Media Performance
Instructor-led | Mode of Delivery (Demonstration & Practical Application, Class Discussion)
Social Media Engagement Ladder
5-Step Plan to Managing Negative Feedback
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Learning Mode | Course Dates | Duration | Trainer |
---|---|---|---|
In-Person | 04, 05 Dec 2025 (Thu, Fri) | 9.00am - 6.00pm | Walter Lim |
Click on the course dates above to register online.
The WSQ Social Media Marketing Strategy & Optimisation course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Management Course goes into more detail covering more advanced concepts of social media marketing and management. You may contact us should you have any specific questions.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Emma Clough
“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”
Yude Soh
“I highly recommend this course to digital marketers looking to build a strong foundation in social media marketing, especially when working with agencies and clients. I’ve been able to apply these social media platforms and tools in real-life projects and now have a much better understanding of social media strategies, frameworks, and other key concepts relevant to my workplace.”
Kristin Quek
“I attended the Social Media Marketing course and learned so much—it truly opened my eyes to new possibilities. The training was detailed and up-to-date, and Walter shared numerous case studies, imparting his vast knowledge and expertise. He’s a very experienced trainer, and I gained a lot from his insights.“
Shi Sheng Wei
“It fills up my knowledge gaps and covers all areas in organic social media marketing. The course provided comprehensive insights that have enhanced my understanding of social media strategies.“
Amanda Liu
“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.
Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”
Derek Ong
“It helps me better understand the use of social media and how to boost our outreach to target consumers. The course provided valuable insights into enhancing engagement and strategy.”
Sabrina Chan
“While the course is focused on B2C, it also provided valuable insights into social media marketing for B2B. I gained a better understanding of each social media platform’s algorithm and how to use various resources and tools to identify keywords for creating stronger, more relevant content for the target audience.”
Meenakshi
“This course was very useful and helped me learn many practical tips about social media marketing. The trainer was excellent and made the learning experience engaging and effective.”
Lim Wen Hui Jane
“The course effectively filled my knowledge gaps and covered all key areas of organic social media marketing.”
Michael Heath Yeo
“The course is well-crafted and equips participants with practical know-how. It has broadened my perspective on the world of social media and provided me with a strong understanding of its relevance and impact.”
Grace Chee Yen Ling
“The course provides comprehensive training that helped me understand social media channel activation and communicate in the same language as my customers.”
Chionch Chen Shaan Zachery
“The courses and knowledge provided are very in-depth. I feel more equipped to manage social media marketing now and more confident to dive into the world of social media marketing.”
Shamen Yee
“I like that there is minimal fluff, with plenty of straight-to-the-point tips that help us hit the ground running. The trainer keeps the class engaging with humour, sharp wit, and powerful knowledge sharing.“
Hwee Lin
“Because of the knowledge shared and the skills imparted, I am now able to develop better strategies using the latest tools and technologies to improve my work output. The course has also helped me reorganise my marketing strategies and create a proper structure to reach the market effectively.”
Vincy Tan Wei Qing
“The trainer explains concepts very clearly, and the course have taught me the fundamental and tactical skills needed for social media marketing.”
Jewel
“I can’t wait to apply the knowledge and skills I have gained to my career. I really appreciated the resources shared during the class, which have definitely expanded my knowledge of marketing.”
Qiao Yang
“The course is good and up to date. I learnt about social media marketing in depth and how it benefits the company. The detailed explanations were clear, precise, and very helpful in providing advice for work.”
Joycelyn Lim
“The learning materials and topics covered are extremely in-depth. The knowledge I have acquired will enable me to build a stronger social media presence, and I have gained a deeper understanding of social media marketing.”
Jocelyn Tan
“The course equipped the staff with valuable knowledge and skills, and they have gained even more insights to enhance their work.”
Seah Wei Ling
“I highly recommend this course—it’s one of the best investments I’ve made in my digital marketing journey. The trainer’s teaching style is clear, approachable, and always grounded in current industry practices. The course was a game-changer for my career, packed with practical strategies, real-world case studies, and hands-on assignments that gave me the confidence to run campaigns. This course provided me with a solid foundation in both strategy and execution.”
Camerlin Tan
“I now know of more social media options. The trainer has a very friendly and helpful personality, engaging the class with his extensive professional and life experiences. He shared tips to overcome challenges generously, helping us better understand the theories.”
Yu Wei
“The courses provided practical, up-to-date strategies that I could immediately apply to my work. I have gained hands-on skills in optimising social media strategies and driving results.“
Shahirah
“The course has been very helpful, with many tools and resources generously shared by the trainer. I have gained a better understanding of social media marketing analytics, costs, and strategies that can be updated and optimised. It is also valuable for my future business plans.”
Letazia
“As a communications executive, my role involves crafting strategic, sensitive, and impactful messaging across digital platforms. This course is directly relevant to my responsibilities and has equipped me with practical skills to enhance my organisation’s online presence and outreach efforts.”
Vu Cong Thanh
“The course helped me enhance the strategy and management of social media pages to effectively share and promote nursing-related events, initiatives, and job awareness.”
Shirlee Ng
“The training provided is highly practical, industry-relevant, and aligned with current digital marketing trends. It offers practical tools and insights on social media that are up to date and easy to apply.”
Sharon Tan
“It is a useful, relevant, and informative course that has equipped me with practical digital skills to enhance my work and overall performance.”
Anna Ng
“The curriculum is practical, up-to-date, and focused on real-world applications. It equipped me with strategies and frameworks that can be directly applied to my work. The course also enhanced my understanding of the customer journey, content planning, and provided additional tools and tips that go beyond social media.”
Ethel Chan
“It has helped me understand how to manage my brand’s social media more effectively and provided me with relevant knowledge and skills in social media.”
Nurin
“The course made me more aware of my goals and areas for improvement. Although I have just completed it, I believe it will be highly useful for my career and personal growth.”
Nurshahidah Binte Yazid
“The course have helped me understand ads better and analyse posts more effectively to create better content and improve engagement, ultimately helping me attract more marrow donors to join the registry.”
Ethel Chan
“It has helped me understand how to manage my brand’s social media more effectively, while providing relevant knowledge and skills to improve my social media strategies.”
Anna Ng Hui Sze
“It equipped me with practical strategies and frameworks that can be directly applied to my work. The course enhanced my understanding of the customer journey and content planning, allowing us to better align digital campaigns with business objectives. It also introduced additional tools and tips, providing an in-depth understanding of the entire customer journey beyond just social media.”
Wan Ying
“It has equipped me with practical digital skills that enhance my work and overall performance. The course is useful, relevant, and highly informative.“
Chriscilia
“Learning at Equinet Academy equipped me with practical digital marketing skills that improved our social media performance, ad targeting, and engagement. These strategies directly supported our goals of increasing brand awareness, driving traffic, and boosting sales, making a strong impact on our overall digital growth.”
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