WSQ-accredited courses are eligible for SkillsFuture subsidies.

Course Description

Are you one of 3 types of content creators – social media user, brand representative, or blogger? If yes, this 2-day hands-on course is designed to equip you with the knowledge, skills, and strategies necessary to excel in the ever-evolving realm of digital content creation. Delve into the art and science of creating engaging and impactful content across various digital channels such as websites, email newsletters, and social media including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

This course provides you with the foundation for effectively creating, curating, and delivering content to improve audience engagement, grow your follower-base, increase sales, and profit from channel monetisation. You will also learn how to select and implement website and social media content management systems that enhance workflow efficiency, manage the delivery of your content, and track their performance for optimal outcomes.

Learn how to shoot quality photos as well as record audio and video using your mobile device. In addition, know where to find free resources and content creation software to create stunning graphics, animation, GIFs, videos and more. And if you are wondering if the course covers Generative AI tools such as ChatGPT, the answer is yes – you will be introduced to these new AI tools to help you generate text, images, audio, and videos.

So, whether you are looking at creating content to wow your friends, promote your business, or be part of the creator economy, you have come to the right place!

Target Audience

Digital Content Creation For Content Creators is for marketing practitioners, content marketing specialists, social media managers, bloggers, vloggers, podcasters, copywriters, entrepreneurs, business owners, and anyone who wants to acquire digital content creation skills that are not only essential in marketing and communications but in every aspect of business and life.

Course Highlights

In this Digital Content Creation course, trainees will learn:

  • The importance of digital content creation in relation to content marketing and advertising online.
  • How to translate the organisational strategies behind the creation, curation, and management of content into guidelines.
  • The various types of visual assets and content management systems available and how to select the right one based on organisational objectives.
  • How to utilise various online creation tools and resources including Generative AI, to create graphics, animations, GIFs, videos, and audio-related content.
  • The industry’s best practices for creating content and how to apply them when creating visual assets.
  • How to craft engaging copy and leverage AI tools to enhance your writing.
  • How to utilise data analytics to analyse outcomes and make data-driven decisions for optimisation.

Course Objectives

By the end of the class, trainees will be able to:

  • Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
  • Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
  • Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
  • Utilise online content creation tools and resources to produce graphic layouts, GIFs, videos, and audio-related content while adhering to design principles and best practices.
  • Craft accompanying copy for created and curated content, as well as leverage AI tools.
  • Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.

Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Content Creation For Content Creators Course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management

Course Code: TGS-2023040774
Course Support Period: 15 Dec 2023 – 14 Dec 2025

Course Outline

This course is part of the Certified Content Marketing Specialist (CCMS) Programme.

Instructor-Led | Mode of Delivery (Lecture & Illustration, Group Discussion)

  • Content creation for organisations and individuals
  • Content management and marketing strategy
  • Content marketing channels – website, social media, etc.
  • Channel regulations and guidelines on content creation and publishing
  • IP and Generative AI Issues
  • Organisational policies for content creation and curation

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Group Discussion)

  • Brand visual assets (logo, typeface, colours, content, etc.)
  • Brand style guide for organisation’s web properties (website and social media)
  • Social media management system (SMMS)
  • SMMS comparison – Meta Business Suite vs 3rd party SMMS
  • Content management systems for websites (CMS)
  • CMS comparison – Open Source websites vs SaaS websites

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

  • High quality image resources
  • Digital photography
  • Image editing software
  • The golden rules of graphic layout design
  • Typography and Font resources
  • Digital storyboarding using online design tool
  • Layout design using Canva
  • Image editing – background removal
  • Image sizing for various web properties
  • Infographics and how to use them effectively
  • Memes and how to use them effectively
  • Layouts for brochures, flyers and eDMs
  • Curated content selection and application guidelines
  • Viral content analysis for creation and curation
  • AI generated content
  • How to plan a blog article using the ChatGPT AI tool
  • Refining prompts in ChatGPT to write the article

Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)

  • Innovative content
  • Animation tools and resource
  • What are GIFs
  • GIF resources incl. giphy.com
  • Giphy tutorial and demonstration

Instructor-Led | Mode of Delivery (Demonstration & Practical Application)

  • High quality video resources
  • Record videos with your mobile device
  • Record audio with your mobile device
  • Audio recording and editing software
  • Conducting video/audio interviews: how to conduct, what questions to ask, etc.
  • High quality audio resources
  • Video editing software
  • Video editing using Canva – tutorial and demonstration
  • Advanced video editing using Canva – add frames and split frames for insertions
  • Video framing and composition
  • Video resolution, aspect ratio and frame rate
  • Video sizing for various web properties

Instructor-Led | Mode of Delivery (Lecture & Illustration, Class Activity)

  • Analysing content and ad outcomes via data analytics – an overview
  • Evaluating SMMS for content/ad creation and analytics
  • Social media changes on content management
  • Content creation trends – mobile-first video, generative AI, and user generated content (UGC)
  • The Creator Economy – monetising your channels
  • Written Assessment
  • Individual Project Presentation

Trainer

Chris Minjoot
  • 31+ Years of Industry Experience
  • Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
  • PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec

Course Fees

Course Fee:
S$888.00 (inclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$266.40 (inclusive of 9% GST) after SSG Subsidies

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$266.40

Course fees after subsidies can be further offset by SkillsFuture Credit.


SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$444.00

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

  • Singapore Citizen; or
  • Permanent Resident; or
  • Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$266.40

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

  • Singaporean Citizen; or
  • Permanent Resident; or
  • Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$444.00

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)


SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$266.40

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Course Schedule

Learning Mode Course Dates Duration Trainer
In-Person 15, 16 Jul 2025 (Tue, Wed) 9.00am - 6.00pm Chris Minjoot

Click on the course dates above to register online.

Frequently Asked Questions (FAQ)

Trainees should be proficient in web surfing and be able to write and converse in English.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

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Testimonials

Goh Boon Hwa Damien

Goh Boon Hwa Damien Advico Pte Ltd, Managing Director

The course materials and duration were perfect for the Digital Content Creation training. It was engaging, easy to understand, and the trainer was knowledgeable, sharing many relevant examples to enhance our learning.

Lim Xue Wen

Lim Xue Wen

“The training was focused on industry needs. I now have more ideas for content creation and can design content on my own to help companies in the future.”

Lee Chew Hsia Judi

“Understanding the relevant matter will assist my work better. The course helps in the content creation needed for my job and provides a systematic approach to learning.”

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