Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec
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WSQ-accredited courses are eligible for SkillsFuture subsidies.
Corporate Clients
Create Engaging Digital Content That Elevates Your Online Presence
Are you one of 3 types of content creators – social media user, brand representative, or blogger? If yes, this 2-day hands-on course is designed to equip you with the knowledge, skills, and strategies necessary to excel in the ever-evolving realm of digital content creation. Delve into the art and science of creating engaging and impactful content across various digital channels such as websites, email newsletters, and social media including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
This course provides you with the foundation for effectively creating, curating, and delivering content to improve audience engagement, grow your follower-base, increase sales, and profit from channel monetisation. You will also learn how to select and implement website and social media content management systems that enhance workflow efficiency, manage the delivery of your content, and track their performance for optimal outcomes.
Learn how to shoot quality photos as well as record audio and video using your mobile device. In addition, know where to find free resources and content creation software to create stunning graphics, animation, GIFs, videos and more. And if you are wondering if the course covers Generative AI tools such as ChatGPT, the answer is yes – you will be introduced to these new AI tools to help you generate text, images, audio, and videos.
So, whether you are looking at creating content to wow your friends, promote your business, or be part of the creator economy, you have come to the right place!
Target Audience
Digital Content Creation For Content Creators is for marketing practitioners, content marketing specialists, social media managers, bloggers, vloggers, podcasters, copywriters, entrepreneurs, business owners, and anyone who wants to acquire digital content creation skills that are not only essential in marketing and communications but in every aspect of business and life.
Course Highlights
In this Digital Content Creation course, trainees will learn:
The importance of digital content creation in relation to content marketing and advertising online.
How to translate the organisational strategies behind the creation, curation, and management of content into guidelines.
The various types of visual assets and content management systems available and how to select the right one based on organisational objectives.
How to utilise various online creation tools and resources including Generative AI, to create graphics, animations, GIFs, videos, and audio-related content.
The industry’s best practices for creating content and how to apply them when creating visual assets.
How to craft engaging copy and leverage AI tools to enhance your writing.
How to utilise data analytics to analyse outcomes and make data-driven decisions for optimisation.
Course Objectives
By the end of the class, trainees will be able to:
Select and implement effective content management strategies and guidelines to ensure the organisation, accessibility, and relevance of digital content.
Evaluate the types of available visual assets and content management systems and adopt appropriate management systems.
Determine the suitability of content based on brand objectives and apply brand guidelines effectively while creating visual assets.
Utilise online content creation tools and resources to produce graphic layouts, GIFs, videos, and audio-related content while adhering to design principles and best practices.
Craft accompanying copy for created and curated content, as well as leverage AI tools.
Evaluate the effectiveness and impact of digital content and assess the capabilities of content management systems to make informed decisions for content optimisation and continuous improvement.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Content Creation For Content Creators Course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Management
Course Code: TGS-2023040774
Course Support Period: 15 Dec 2023 – 14 Dec 2025
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Goh Boon Hwa Damien
Advico Pte Ltd, Managing Director
“The course materials and duration were perfect for the Digital Content Creation training. It was engaging, easy to understand, and the trainer was knowledgeable, sharing many relevant examples to enhance our learning.”
Lim Xue Wen
“The training was focused on industry needs. I now have more ideas for content creation and can design content on my own to help companies in the future.”
Lee Chew Hsia Judi
“Understanding the relevant matter will assist my work better. The course helps in the content creation needed for my job and provides a systematic approach to learning.”
Seow Enkang Amos
“The course gave me a better understanding of various content creation tools and the best practices that content creators are using today. The sessions were conducted professionally and were both informative and educational.“
Xu Zhiwei
“This course gave me useful tips on tools and webpages for creating content, as well as new ideas on content creation. It also highlighted the value of gaining greater knowledge in this area to enhance our approach.”
Amylia Suriyana Binte Abdullah
“I found the course insightful and complementary to what I have learnt elsewhere. It provided useful tips for creating content, and the links shared in the slides are helpful for exploring tools to achieve our content goals.”
Loh Lee Hoon
This is one of the best training centres I have attended. I’ve gained a lot of understanding about content creation, and the trainer is very knowledgeable and helpful.“
Becky
“The course has enabled me to learn new skills that could open more organisational opportunities. It also provided valuable information on many useful tools and resources for digital marketing.”
Kelly Wan
“I am looking to expand my business services, and this course is a great first step. I have gained deeper insights into marketing, learning that content should serve a purpose and ensure every cent counts when running ads.”
Xing Yue
“One of my company’s goals is to create better content that is relevant to our audience and drives higher click-through rates. This course gave me valuable insights into content creation and introduced me to various AI tools that I can utilise for future work. I also learned how to use Canva more effectively to create engaging graphics and videos.”
