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PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec
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Corporate Clients
Write Persuasive, High-Converting Copy with the Help of AI Tools
This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.
Trainees will learn how to create engaging and persuasive copy for various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.
This course is designed to enhance creativity, critical thinking, and writing skills to produce engaging content that drives brand value while also showing trainees how to leverage A.I. tools to supplement their skills.
Target Audience
Marketing Practitioners, Content Marketing Specialists, Social Media Managers, Bloggers, Vloggers, Copywriters, Entrepreneurs, Business Owners, and anyone who wants to be equipped with writing skills that are not only essential in marketing and communications, but in every aspect of business and life.
Course Highlights
In this 2-day Content & Copywriting course, you will:
Learn how to communicate effectively in all your content marketing and advertising campaigns by writing in a clear and concise manner.
Know the difference and similarity between writing content and writing ad copy, and how you can be more engaging and persuasive in your writing.
Learn the 5 Key Approaches to Writing and how to use them for the different types of content marketing and advertising campaigns.
Learn what keywords and topic clusters are, and how to tailor your writing for your website, social media, and other digital channels.
Understand psychological principles and how to leverage them, as well as learn how AI tools can assist in your writing.
Learn to write with your organisation’s objectives in mind, how to analyse the results, and implement techniques to boost your creativity and writing ability.
Course Objectives
By the end of the course, trainees will:
Apply storytelling principles in written content to market a business effectively.
Compose engaging and persuasive content and advertisements that meet consumer preferences.
Apply key approaches to writing and incorporate content strategies via digital storyboards.
Utilise keywords and set content parameters for websites, social media, and other channels.
Develop guidelines to leverage psychological principles and AI writing tools.
Evaluate content outcomes and implement processes to boost content delivery.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Copywriting And Content Writing Course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Development and Strategy
Course Code: TGS-2021010426
Course Support Period: 03 Mar 2022 – 18 Aug 2026
Content elements and types (articles, infographics, eBooks, white papers, podcasts, webinars, live reporting and memes), popular content, created vs curated
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
April Lim
“I attended the Copywriting and Content Writing Course in person on 27 and 28 May 2024. The course was interesting as the lecturer delivered it with humour. So it was an engaging class. In addition, the lecturer was approachable and helpful. Overall, the course was valuable in enhancing my digital marketing knowledge.”
Syuhada Subuki
“The training has been useful and relevant. I learned about different types of writing approaches that real-world jobs typically don’t teach.”
Kenneth Sim
“The course was informative, taught by experienced teachers, and relevant to the current market. It has equipped me with skills beneficial for marketing and social media.”
Zuo Zhuo
“The class is engaging and informative. I am able to identify areas to improve and also to implement what I have learnt in this course to my work.”
Jasmine Quek
“I enjoyed the course and gained knowledge of tools that will be helpful for my writing. Great session that was engaging and productive.”
Priscilla Goy
“This course provides actionable tips, is affordable and also offers post-course training support. It is good that we were not introduced to too many different online writing tools. The tips on approaches (e.g. benefits over features) and how to write effective CTAs, headlines etc. were very useful. The classes are also held in a central location which is convenient.”
Ina Song Yi
“The skills I gained from this course will be useful for writing website content that allows users to locate and understand information easily, ultimately reducing incoming queries. The course also provided practical writing tips that I can apply in my day-to-day work.”
Tan Hui Qi
“This course reflects my commitment to individual development, which contributes to the quality of my work. It has equipped me to write better marketing collateral and to review my peers’ work more effectively by providing better suggestions.”
Taufiq Salim
“It has helped me improve my job skills and given me a better understanding of how to create more compelling copy.”
Soh Yu De
“The knowledge gained from this course can be applied when working with clients and employers. It has helped me write different types of content for my company and enhanced my overall content writing skills.”
Cheryl Low
“Our goal was to open a subsidiary company, and this course has helped us develop its branding. I also wanted to learn how to write more creatively and think more strategically about writing. Through this course, I have learnt the theories and seen how they are applied through practical examples.”
Jessica
“I am able to apply the skills I have learned from this course to my work, bringing greater quality to what I do for my company. Working in the marketing industry, this course has been helpful in allowing me to expand and revisit what I’ve learned and apply it to my day-to-day tasks.”
Yap Wei-Jeng
It gave me the opportunity to learn what copywriting is and how to get started. The course also helped me gain valuable insights into the fundamentals of copywriting and how to begin the journey.”
Juine
“Having access to a wealth of resources and tools has improved my copywriting and content writing, which can help increase revenue for the company. The course structure and content are very relevant and up to date, and the trainer is experienced, approachable, and helpful, offering valuable expertise that we can apply to our work.”
Angelica Yap
“This course has helped me consider new ideas to add to my company’s content calendar and optimise our social media and email efforts. It also provided clear guidelines and tips on copyand content writing that I can apply directly to my work.”
Emmelyn
“The course is highly relevant to my job scope, with content directly applicable to my work. It has helped me develop new skills in copywriting and content writing, giving me greater confidence to write for various situations using different approaches.“
Lawrence
“Yes, the course has helped me make communication materials more appealing to attract more shoppers to the store. It has also improved my understanding of copywriting and enabled me to vet advertising materials more effectively.”
Rachel
“I plan to pursue more related courses in the future to support my career advancement. This course has provided valuable tips for creative writing, which I can use as guidelines to enhance my copywriting skills both in my job and as a hobby.”
Tan Wen Yen Rachel
“I plan to pursue more related courses in the future to support my career advancement. This course provided valuable tips and guidelines for creative writing, which I can use to enhance my copywriting skills both at work and as a hobby.”
Nur Atiqah Binte Mohamed Hatta
“By applying the knowledge and tools I’ve learned in this course, I have been able to improve our social media performance. I discovered many useful tools and am excited to apply them at work.”