Write Persuasive, High-Converting Copy with the Help of AI Tools
This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.
Trainees will learn how to create engaging and persuasive copy for various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.
This course is designed to enhance creativity, critical thinking, and writing skills to produce engaging content that drives brand value while also showing trainees how to leverage A.I. tools to supplement their skills.
Marketing Practitioners, Content Marketing Specialists, Social Media Managers, Bloggers, Vloggers, Copywriters, Entrepreneurs, Business Owners, and anyone who wants to be equipped with writing skills that are not only essential in marketing and communications, but in every aspect of business and life.
In this 2-day Content & Copywriting course, you will:
By the end of the course, trainees will:
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Copywriting And Content Writing Course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Development and Strategy
Course Code: TGS-2021010426
Course Support Period: 03 Mar 2022 – 18 Aug 2026
This course is part of the Certified Content Marketing Specialist (CCMS) Programme.
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
Chris is a senior marketing professional with over 31 years of experience as both an in-house practitioner and a consultant with clients from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), events (Sentosa), retail (Takashimaya), and medical (Atlas Eye). He specialises in branding, copywriting, and content creation. He was part of the…
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Check your eligible grant amount and nett payable course fees when you apply now.
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
SkillsFuture Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person |
29, 30 Jan 2026 (Thu, Fri)
|
9.00am - 6.00pm | Chris Minjoot Apply Now |
| In-Person |
24, 25 Mar 2026 (Tue, Wed)
|
9.00am - 6.00pm | Chris Minjoot Apply Now |
| In-Person |
25, 26 May 2026 (Mon, Tue)
|
9.00am - 6.00pm | Chris Minjoot Apply Now |
| In-Person |
21, 22 Jul 2026 (Tue, Wed)
|
9.00am - 6.00pm | Chris Minjoot Apply Now |
| In-Person |
24, 25 Sep 2026 (Thu, Fri)
|
9.00am - 6.00pm | Chris Minjoot Apply Now |
| In-Person |
26, 27 Nov 2026 (Thu, Fri)
|
Chris Minjoot Apply Now |
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.