Equinet Academy
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Optimise Your Website to Multiply Your Conversion Rates
Become a Conversion Rate Specialist
This Conversion Rate Optimisation (CRO) course will transform you into a data-driven conversion rate specialist.
Companies globally are spending almost $626.9 billion in advertising dollars. But many are leaking revenue and wasting money with their advertising/marketing efforts because of poor and inefficient websites.
It doesn’t matter how much ad dollars and promotions you do if your website is underperforming.
To improve website ROI and performance, you’ll need to implement a methodical process called Conversion Rate Optimisation.
It is a process that allows you to optimise your on-site goals by running data-driven experiments to remove friction and increase conversions.
This helps you to increase qualified leads from existing website traffic, improve prospect retention and most importantly, close more sales online.
Sign up for this course if you:
By the end of this course, you will learn step-by-step how to improve your bottom-line through landing page optimisation, website testing, identifying digital insights and implementing actionable strategies.
This 2-day hands-on course will take you through proven CRO digital tools, case studies, real examples and key consumer psychology concepts behind conversion rate optimisation.
Work with the same powerful tools the pros trust—practical, proven, and built to help you succeed from day one.
User Experience Professionals, Web Designers, Graphic Designers, Content Developers, Copywriters, Marketing Professionals, and anyone who wants to increase conversion rates on websites.
Trainees should be proficient in web surfing and be able to write and converse in English.
In this Conversion Rate Optimisation course, you will:
By the end of this course, you will be able to:
CRO Fundamentals Mastery
Gain a strong understanding of core CRO principles, heuristics, and consumer psychology to identify friction and boost conversions.
Landing Page Optimisation
Learn to analyse, redesign, and improve landing pages using data, wireframes, and UX best practices to increase visitor actions.
Website Heuristic Analysis
Develop the ability to spot UX issues, identify optimisation opportunities, and diagnose barriers across different page types.
A/B and Multivariate Testing
Acquire skills to plan, execute, and evaluate testing experiments that validate ideas and improve conversion performance.
CRO Tools and Analytics
Build confidence using industry-standard CRO tools to measure engagement, prioritise changes, and track optimisation progress.
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Digital Marketing Analyst (CDMA) Programme.
Module 1: Digital Marketing Analytics & Optimisation (Google Analytics 4)
Module 2: Google Tag Manager
Module 3: Conversion Rate Optimisation (CRO)
Module 4: Advanced Digital Marketing Analytics (Google Analytics)
A SkillsFuture WSQ Statement of Attainment (SOA) – User Experience Design under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Conversion Rate Optimisation (CRO) course assessment and achieved at least 75% attendance.
Course Code: TGS-2022015573
Course Support Period: 07 Sep 2022 – 06 Sep 2026
Course Code: TGS-2022015575
Course Support Period: 07 Sep 2022 – 06 Sep 2026
This WSQ Conversion Rate Optimisation (CRO) course covers CRO fundamentals, user experience design, consumer psychology, heuristic analysis, and landing page optimisation. Learn to identify friction, design high-converting pages, run experiments, and prioritise CRO actions using data and analytics.
Introduction to Conversion Rate Optimisation
Overview of the Conversion Rate Optimisation framework
Understanding user psychology, preferences, and web design principles
How to test user experience with Heuristics analysis & web usability principles:
Perform a complete heuristic analysis and make recommendations for user experience testing
Customer research techniques for analysing user experience
Fundamentals of a Landing Page
Designing an information architecture of a landing page based on UX principles
Designing a complete landing page based on information architecture and wireframes
Meet Your Educators
Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing after he graduated from university. Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
S$990.00
incl. 9% GST
S$297.00
Nett Course Fee Payable
Including 9% GST
S$495.00
Nett Course Fee Payable
Including 9% GST
Discover course schedules crafted with you in mind—structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 17, 18 Mar 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 23, 24 Jun 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 20, 21 Oct 2026 (Tue, Wed) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Conversion Rate Optimisation is the process of optimisations your website or ad experience to get more visitors to take specific actions. (i.e buying your product, filling your web form, Adding to cart and more).
While knowledge of Google Analytics, psychology and digital psychology is useful, these are not pre-requisites other than basic computer knowledge. In-depth CRO concepts will be covered in this course and you’ll be able to execute without prior technical background.
Yes! You will be working on real-life case studies through group activities. While there will be fundamental theory and concepts, majority of the course is activity-based. You will get to explore industry-recognised CRO tools, checklist, guides and templates.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Experience matters—discover honest feedback and stories from learners who shaped their future with us.
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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