Optimise Your Website to Multiply Your Conversion Rates
Fill in the form to download the course brochure. Should you have any questions about the course, our course consultants will be more than happy to assist you.
WSQ-accredited courses are eligible for SkillsFuture subsidies.
This Conversion Rate Optimisation (CRO) course will transform you into a data-driven conversion rate specialist.
Companies globally are spending almost $626.9 billion in advertising dollars. But many are leaking revenue and wasting money with their advertising/marketing efforts because of poor and inefficient websites.
It doesn’t matter how much ad dollars and promotions you do if your website is underperforming.
To improve website ROI and performance, you’ll need to implement a methodical process called Conversion Rate Optimisation.
It is a process that allows you to optimise your on-site goals by running data-driven experiments to remove friction and increase conversions.
This helps you to increase qualified leads from existing website traffic, improve prospect retention and most importantly, close more sales online.
Sign up for this course if you:
By the end of this course, you will learn step-by-step how to improve your bottom-line through landing page optimisation, website testing, identifying digital insights and implementing actionable strategies.
This 2-day hands-on course will take you through proven CRO digital tools, case studies, real examples and key consumer psychology concepts behind conversion rate optimisation.
User Experience Professionals, Web Designers, Graphic Designers, Content Developers, Copywriters, Marketing Professionals, and anyone who wants to increase conversion rates on websites.
What you’ll learn:
By the end of this course, you will be able to:
A SkillsFuture WSQ Statement of Attainment (SOA) – User Experience Design under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Conversion Rate Optimisation (CRO) course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework User Experience Design
Course Code: TGS-2022015573
Course Support Period: 07 Sep 2022 – 06 Sep 2025
This course is part of the Certified Digital Marketing Analyst (CDMA) Programme.
Instructor-Led | Mode of Delivery (Interactive Lecture with Reflective Discussion)
Introduction to Conversion Rate Optimisation
Overview of the Conversion Rate Optimisation framework
Instructor-Led | Mode of Delivery (Interactive Lecture with Reflective Discussion, Demonstration & Practical Application)
Understanding user psychology, preferences, and web design principles
How to test user experience with Heuristics analysis & web usability principles:
Perform a complete heuristic analysis and make recommendations for user experience testing
Customer research techniques for analysing user experience
Instructor-Led | Mode of Delivery (Interactive Lecture with Case Studies and Reflective Discussion)
Fundamentals of a Landing Page
Designing an information architecture of a landing page based on UX principles
Instructor-Led | Mode of Delivery (Lecture, Demonstration & Practical Application)
Designing a complete landing page based on information architecture and wireframes
Instructor-Led | Mode of Delivery (Lecture, Demonstration & Practical Application, Peer-to-Peer Learning)
Instructor-Led | Mode of Delivery (Lecture & Demonstration)
Instructor-Led | Mode of Delivery (Lecture, Demonstration & Practical Application)
Course Fee:
S$990.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$297.00 (inclusive of 9% GST) after SSG Subsidies
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
Nett course fee payable (including 9% GST): S$495.00
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
Nett course fee payable (including 9% GST): S$495.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$297.00
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Learning Mode | Course Dates | Duration | Trainer |
---|---|---|---|
In-Person | 08, 09 Jul 2025 (Tue, Wed) | 9.00am - 6.00pm | Jeremiah Maximus Lim |
In-Person | 02, 03 Dec 2025 (Tue, Wed) | 9.00am - 6.00pm | Jeremiah Maximus Lim |
Click on the course dates above to register online.
Conversion Rate Optimisation is the process of optimisations your website or ad experience to get more visitors to take specific actions. (i.e buying your product, filling your web form, Adding to cart and more).
While knowledge of Google Analytics, psychology and digital psychology is useful, these are not pre-requisites other than basic computer knowledge. In-depth CRO concepts will be covered in this course and you’ll be able to execute without prior technical background.
Yes! You will be working on real-life case studies through group activities. While there will be fundamental theory and concepts, majority of the course is activity-based. You will get to explore industry-recognised CRO tools, checklist, guides and templates.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Brian Tan Zhixiang
“The learning pace of the class was just nice and easy to understand. Shaun was also helpful and able to clarify my questions clearly.”
Lindley
“The CRO course from Equinet is a great course that goes hand-in-hand with other courses such as Ad Words and SEO Optimisation. I’m an entrepreneur that manages several websites for service based products. The CRO information is essential for me and for my businesses.”
Mandy Kho
“There was a good mix of theory and hands-on activites, as well as tips and tools to help with CRO.”
Joanne
This course refreshed my knowledge and introduced many new concepts. A sales funnel building course would be a great addition.
Liz Pardey
“I took this course to better understand website and landing page optimisation. It provided practical insights that will help improve lead generation for my business.”
Learn How to Optimise Your Landing Pages and Multiply Your Conversion Rates